A Review of the Literature: Determinants of Online ... - EuroJournals
A Review of the Literature: Determinants of Online ... - EuroJournals
A Review of the Literature: Determinants of Online ... - EuroJournals
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European Journal <strong>of</strong> Social Sciences – Volume 8, Number 2(2009)<br />
online learning system will influence <strong>the</strong> behavioural intention to use such system (Ong & Lai, 2006).<br />
A significant body <strong>of</strong> prior research had shown that perceived usefulness has a positive effect on<br />
behavioral intention to use (Venkatesh & Davis, 2000; Venkatash & Morris, 2000; Davis, 1989). In<br />
o<strong>the</strong>r words, when more students perceive online learning based on its usefulness in <strong>the</strong>ir learning<br />
process, it is more likely <strong>the</strong>y are going to use online learning.<br />
Suffice to say, it is important for students to perceive online learning as useful. When students<br />
perceive online learning as such, <strong>the</strong> likelihood <strong>of</strong> <strong>the</strong>m using online learning would be higher (Ong &<br />
Lai, 2006; Tung & Chang, 2008; Sun et al., 2008; Rezaei, Mohammadi, Asadi & Kalantary, 2008).<br />
4.1.4 Perceived Ease <strong>of</strong> Use<br />
Ease <strong>of</strong> use is defined as <strong>the</strong> degree to which a person would be free <strong>of</strong> effort when using a system<br />
(Davis, 1989). According to Ong and Lai (2006), <strong>the</strong> higher <strong>the</strong> degree <strong>the</strong> students believe that online<br />
learning is easy to use, <strong>the</strong> higher <strong>the</strong> opportunities and acceptance <strong>of</strong> online learning are among <strong>the</strong><br />
students. As such, web designers play an important role in developing an educational website which is<br />
suitable for <strong>the</strong> students. For example, according to Siti Hafizah Ab. Hamid and Yii (2006), a website<br />
for students to learn such as to learn calculus, it should be more users’ friendly, have interface<br />
simplicity, and be easy to use and control in order to ensure that all types <strong>of</strong> learners can use <strong>the</strong> system<br />
well and effectively.<br />
In addition, Ong and Lai (2006) indicated that perceived ease <strong>of</strong> use influences <strong>the</strong> behavioural<br />
intention <strong>of</strong> learners to use online learning. When <strong>the</strong> learners perceive an online learning system as<br />
easy to use, <strong>the</strong>n it is highly likely that <strong>the</strong>y will be satisfied with <strong>the</strong> system (Sun et al., 2008). When<br />
<strong>the</strong> learners are satisfied with <strong>the</strong> system, <strong>the</strong> likelihood <strong>of</strong> registering for an online course is also<br />
higher. For example, <strong>the</strong> ease <strong>of</strong> use <strong>of</strong> discussion board to interact with o<strong>the</strong>r learners and instructors<br />
can increase students’ confidence to use online learning. This can be seen from how long and how<br />
frequent <strong>the</strong>y access <strong>the</strong> Internet per week. The simpler and user friendly <strong>the</strong> online learning system is,<br />
more opportunities are available. Learners accept <strong>the</strong> online learning environment and remain online<br />
longer.<br />
The <strong>the</strong>ory and relevant background literature have confirmed that it is valid to perceive<br />
usefulness and perceive ease <strong>of</strong> use to determine students’ behavioural intention to use online learning<br />
system.<br />
5. Conclusion<br />
<strong>Online</strong> learning is considered as an alternative learning environment to traditional face to face learning<br />
(Sun et al., 2008). It has been widely implemented in many higher institutions <strong>of</strong> learning around <strong>the</strong><br />
world. The world wide web has been used as a medium to conduct online learning and this has made<br />
learning more complex in such learning environment (Sun et al., 2008). For this reason, <strong>the</strong> main<br />
purpose <strong>of</strong> this review paper was to explore <strong>the</strong> factors that could influence <strong>the</strong> use <strong>of</strong> online learning<br />
among students. This paper <strong>of</strong>fered a review <strong>of</strong> previous studies exploring several possible factors that<br />
could be considered as <strong>the</strong> determinants <strong>of</strong> online learning. Based on <strong>the</strong> review <strong>of</strong> literature, <strong>the</strong> author<br />
<strong>of</strong> this paper suggest that four main factors namely, gender, attitudes toward online learning, perceived<br />
ease <strong>of</strong> use and perceived usefulness can influence students’ use <strong>of</strong> online learning. It is important that<br />
<strong>the</strong>se four factors are taken into consideration by online learning instructors to reduce <strong>the</strong> dropout rates<br />
in online learning courses.<br />
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