A Review of the Literature: Determinants of Online ... - EuroJournals
A Review of the Literature: Determinants of Online ... - EuroJournals
A Review of the Literature: Determinants of Online ... - EuroJournals
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European Journal <strong>of</strong> Social Sciences – Volume 8, Number 2 (2009)<br />
The more convinced a student is <strong>of</strong> <strong>the</strong> advantages <strong>of</strong> online education, <strong>the</strong> more likely <strong>the</strong><br />
student is to have a positive attitude towards online education. Aversion is one <strong>of</strong> <strong>the</strong> elements that will<br />
influence students’ behavioural intention to use online learning in <strong>the</strong>ir learning process. According to<br />
Habibah Hj. Lateh and Arumugam Raman (2005), students who promote positive attitude will also<br />
promote achievement, liking, and learning. Hence, with a low level <strong>of</strong> aversion and higher level <strong>of</strong><br />
liking, students will have more intention to use online learning. Consequently, students will perform<br />
well in <strong>the</strong>ir online courses.<br />
Learners’ attitudes toward computers and online courses will positively influence learners’<br />
satisfaction and acceptance <strong>of</strong> online learning (Sun et al., 2008). The TAM has clearly stated that<br />
learner attitude is an important factor in influencing <strong>the</strong> use <strong>of</strong> new technologies (Davis, 1989). In o<strong>the</strong>r<br />
words, learners with positive attitude will have higher acceptance <strong>of</strong> <strong>the</strong> use <strong>of</strong> online learning ra<strong>the</strong>r<br />
than those who do not have positive attitude. Accordingly, this will result in higher performance <strong>of</strong> <strong>the</strong><br />
learners in <strong>the</strong>ir learning process. Negative attitude such as having less interest and negative<br />
impression will influence a learner’s readiness to accept online learning. Students who have an<br />
aversion <strong>of</strong> online learning system will affect acceptance <strong>of</strong> online learning in <strong>the</strong>ir learning process.<br />
This argument streng<strong>the</strong>ns <strong>the</strong> notion used to define a student’s attitude towards online education.<br />
Ano<strong>the</strong>r negative attitude, for example, <strong>the</strong> learners’ anxiety can decrease <strong>the</strong>ir tendency to use<br />
online learning technologies (Habibah Hj. Lateh & Arumugam Raman, 2005). Learners’ anxiety seems<br />
to be a vital variable in relation to students’ perceptions <strong>of</strong> online courses (Saade & Kira, 2006).<br />
According to Rezaei, Mohammadi, Asadi and Kalantary (2008), computer anxiety has a negative effect<br />
on students’ intention to use an online learning system.<br />
A study done by Singleton, Song, Hill, Koh, Jones and Barbour (2004), reported that students<br />
seemed to prefer to attend class ra<strong>the</strong>r than take <strong>the</strong> course online because <strong>the</strong>y are more familiar with<br />
<strong>the</strong> traditional teaching and learning environment. Moreover, students felt that questions could be<br />
resolved immediately in a traditional classroom setting (Singleton et al., 2004). Hence, students had<br />
only a tepid interest in online learning which lacked face-to-face interaction. However, successful<br />
online learning should be just like traditional face-to-face learning which must have interactions among<br />
students, and between students and instructors. Therefore, <strong>the</strong> more confident <strong>the</strong> student is with online<br />
courses through <strong>the</strong> Internet, <strong>the</strong> more likely he or she is to have a positive attitude towards online<br />
education, and have higher incentive to use online learning (Tabatabaei, Schrottner & Reichgelt, 2006).<br />
In addition, Tabatabaei et al. (2006) also stated that <strong>the</strong> more familiar <strong>the</strong> student is with <strong>the</strong> material<br />
used in a particular course, students develop more positive attitudes towards online delivery <strong>of</strong> <strong>the</strong><br />
course.<br />
In summary, positive attitudes toward online learning can encourage and motivate students to<br />
participate in online courses as well as online activities. Hence it is important that negative attitudes<br />
such as aversion and anxiety should be reduced or eliminated to ensure that students embrace online<br />
learning successfully.<br />
4.1.3. Perceived Usefulness<br />
Perceived usefulness is defined as “<strong>the</strong> degree to which a person believes that using a particular system<br />
would enhance his or her job performance” (Davis, 1989, p. 320). This means that if students perceive<br />
that <strong>the</strong> online learning system can help improve <strong>the</strong>ir work performance, <strong>the</strong>y are more likely to use<br />
online learning in <strong>the</strong>ir learning process. Therefore, an online learning with a high level <strong>of</strong> perceived<br />
usefulness, <strong>the</strong>n <strong>the</strong>re is a positive influence on <strong>the</strong> users’ performance (Ong & Lai, 2006). A<br />
significant research has shown that perceived usefulness has a positive effect on students’ behaviour to<br />
use online learning (Venkatesh & Morris, 2000). As such, students are more likely to use online<br />
learning when <strong>the</strong>y perceive online learning to be useful and create meaningful learning process for<br />
<strong>the</strong>m where <strong>the</strong>y can learn in a more effective way and attain a higher performance in <strong>the</strong>ir studies.<br />
Sun et al. (2008) stated that perceived usefulness <strong>of</strong> <strong>the</strong> online learning system would positively<br />
influence <strong>the</strong> learners’ satisfaction with online learning. At <strong>the</strong> same time, perceived usefulness <strong>of</strong> an<br />
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