Urban Visual Culture in 1920s Germany - Townsend Humanities Lab
Urban Visual Culture in 1920s Germany - Townsend Humanities Lab Urban Visual Culture in 1920s Germany - Townsend Humanities Lab
Electric Stimulations / 125 riers” (Gehbahn-Schranken) at city crossroads; the barriers, ostensibly intended for controlling foot traffic so that people would be prevented from crossing in chaotic patterns into the path of turning traffic, were also proposed to serve, simultaneously and profitably, as advertising placards (fig. 32). Luckily for the traffic accident rate, the city council realized this would be a contradiction in terms. 157 Again, too much light in advertising would be equally self-destructive: while it was necessary, as Frankfurt chief architect May pointed out, for electric advertising to produce “strong stimulative methods” to match the “nerves of the modern city dweller,” it was equally possible to wreck the intended effect by perceptual overkill. Broadway’s light-spectacle, for example, had become so intense by 1928 that “the eye does not read any text here, does not distinguish any form here any more; one is only blinded here by a superabundance of flashing lights, by an excess of light fixtures that cancel out each other’s effects.” 158 Thus, ironically, shock could occasionally be induced by the contrastive deprivation of advertising light. In Vicki Baum’s best-selling novel of 1929, Menschen im Hotel (Grand Hotel), the identity of the hotel itself seems somehow temporarily imperiled when the floodlights on its façade go out one night—right at the very moment when Baron von Gaigern, the façade-climbing burglar (Fassadenkletterer), intends to hide behind the floodlights as they light up the street and blind passers-by to a man scaling the hotel wall behind them, rather like Lang’s Dr. Mabuse with his hypnotic trick light effects in a magic show. A similar lights-out experience is described by Kracauer in his essay “Street Without Memory” (“Straße ohne Erinnerung”), a veritable light-parable written in 1932 about Weimar Germany’s steep decline after the stock market crash. At first he finds the Glanz of the Ku-Damm café he is sitting in to be exaggerated: walking by, one is struck by the “light effects that the café sent out in wasteful abundance. The brighter the lights, the duller the public.” The next time he goes by, however, it is gone, and in place of the light all he sees is a dark “glass abyss” for rent. 159 Despite the economic plight that this empty store indicated, a sense of relief at the failed omnipotence of Weimar light culture is tangible within Kracauer’s terse prose. Psychotechnician Friedlaender noted that electric street displays must make use of sudden contrastive changes in color, shape, and intensity, so that the stimulus shield of passers-by can be broken—here Friedlaender cites the rather gruesome cautionary tale of a Yale experiment wherein a frog, which had immediately jumped out when placed into a container of warm water, slowly boiled to death when placed into a container of cold water whose temperature was raised at an imperceptibly slow rate. 160 Not
126 / Electric Stimulations Figure 32. Proposal to install pedestrian barriers (Gehbahn-Schranken) bearing advertisements at street intersections in Stuttgart (1929). all Weimar Germans, however, were thick-skinned to a perceptual boiling point, that is to say as well suited to the shock of modernity and its breakingdown of the humanist individual as were the survivor-protagonists of mid- Weimar literature—the “driver” types, 161 or what Helmut Lethen has defined as the “cold personae” fostered by New Objectivity 162 —like Kracauer’s Ginster, Baum’s Baron von Gaigern, Musil’s Ulrich, Rudolf Braune’s Erna, Erich Kästner’s Fabian, or Ernst Jünger’s Worker. When hapless Franz Biberkopf emerges in 1928 from Tegel after his four years of imprisonment for murder, he has to play catch-up with the advances of the New Objectivity years that have passed him by. His psychic shock in the initial chapter of Döblin’s Berlin Alexanderplatz is a WWI trauma reactivated by the montage-effects experienced visually and aurally by the pedestrian and tram-traveler of Weimar Berlin’s city streets; it is also a memorable literary acting-out of the modernist collapse of subjecthood and of transcendental representational beliefs. 163 Biberkopf’s tram journey can be contrasted with the ride, in F. W. Murnau’s Sunrise (1927), that is shot from the trolleycar as it travels into the city: while the former deconstructs the mind of the out-of-synch traveler,
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126 / Electric Stimulations<br />
Figure 32. Proposal to <strong>in</strong>stall pedestrian barriers (Gehbahn-Schranken) bear<strong>in</strong>g<br />
advertisements at street <strong>in</strong>tersections <strong>in</strong> Stuttgart (1929).<br />
all Weimar Germans, however, were thick-sk<strong>in</strong>ned to a perceptual boil<strong>in</strong>g<br />
po<strong>in</strong>t, that is to say as well suited to the shock of modernity and its break<strong>in</strong>gdown<br />
of the humanist <strong>in</strong>dividual as were the survivor-protagonists of mid-<br />
Weimar literature—the “driver” types, 161 or what Helmut Lethen has<br />
def<strong>in</strong>ed as the “cold personae” fostered by New Objectivity 162 —like Kracauer’s<br />
G<strong>in</strong>ster, Baum’s Baron von Gaigern, Musil’s Ulrich, Rudolf<br />
Braune’s Erna, Erich Kästner’s Fabian, or Ernst Jünger’s Worker. When<br />
hapless Franz Biberkopf emerges <strong>in</strong> 1928 from Tegel after his four years of<br />
imprisonment for murder, he has to play catch-up with the advances of the<br />
New Objectivity years that have passed him by. His psychic shock <strong>in</strong> the<br />
<strong>in</strong>itial chapter of Döbl<strong>in</strong>’s Berl<strong>in</strong> Alexanderplatz is a WWI trauma reactivated<br />
by the montage-effects experienced visually and aurally by the<br />
pedestrian and tram-traveler of Weimar Berl<strong>in</strong>’s city streets; it is also a<br />
memorable literary act<strong>in</strong>g-out of the modernist collapse of subjecthood<br />
and of transcendental representational beliefs. 163<br />
Biberkopf’s tram journey can be contrasted with the ride, <strong>in</strong> F. W. Murnau’s<br />
Sunrise (1927), that is shot from the trolleycar as it travels <strong>in</strong>to the<br />
city: while the former deconstructs the m<strong>in</strong>d of the out-of-synch traveler,