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Qualitative_data_analysis

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76 QUALITATIVE DATA ANALYSIS<br />

process and content (Figure 5.3). How are humorous effects achieved? And what are<br />

the subjects of humour? Around this distinction we can organize the various themes<br />

we have discussed so far.<br />

These ideas may seem vague, but that is not unreasonable given that we have not<br />

yet undertaken a detailed <strong>analysis</strong> of our <strong>data</strong>. Finding a focus is not, of course, a<br />

single stage in the development of our <strong>analysis</strong>. It is not something which is<br />

completed before we begin. It is a recurrent task, which informs the whole <strong>analysis</strong><br />

from start to finish. The important point is that our <strong>analysis</strong> throughout should be<br />

animated by an endeavour to identify and develop key themes, to which all the<br />

individual details of <strong>analysis</strong> can be related. We need to set boundaries, and map out<br />

the main features of our topography, or we can easily get lost in the mass of <strong>data</strong>.

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