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24 QUALITATIVE DATA ANALYSIS<br />

Figure 2.5 Ordinal variable indicating order between observations<br />

these questions raises conceptual issues which must be satisfactorily resolved if we<br />

are use a higher level of measurement. The same applies to measurement in terms of<br />

standard units. A standard unit is one which defines fixed limits to the intervals<br />

between different possible values of a variable, which can be thought of as different<br />

points on a scale. Concepts which can be measured in this way are called ‘interval’<br />

variables. (If the scale happens to have a fixed point, such as zero, we call it a ‘ratio’<br />

scale). For example, a ruler fixes intervals in terms of inches or centimetres, or some<br />

proportion thereof. Fixed intervals allow us to measure the ‘distance’ between<br />

different values, such as the difference between something 4 cms and something 10<br />

cms wide. Once again this adds to the information about our <strong>data</strong>, this time<br />

specifying in numerical terms the distance between different values. For example, in<br />

Figure 2.6 our observations are measured in terms of variable ‘age at entry to<br />

school.’<br />

Measurement in terms of standard units is often presented as the core of scientific<br />

method. But note that quantities mean nothing in themselves—except perhaps to<br />

the pure mathematician. That is not to disparage the power of mathematics, which<br />

obviously has been a crucial tool in scientific development. What tends to be<br />

overlooked is the critical role of qualitative concepts in interpreting the<br />

mathematics. Although we take this type of measurement for granted in the<br />

physical world, it depends upon long-established conceptual conventions<br />

underpinned by sophisticated theoretical relationships between categories. For<br />

example, a metre was initially established by social convention but is now defined in

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