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294 INDEX<br />

subclassification 144–7;<br />

see also subcategorization<br />

subconscious 36–7<br />

subject:<br />

and account of <strong>analysis</strong> 245, 246;<br />

credibility of research to 243;<br />

and definition of <strong>data</strong> 14–15;<br />

intentions and interpretations of 31, 36–<br />

7, 104, 144, 172;<br />

relationship with researcher 116<br />

subjectivity 14, 236, 261, 268<br />

substantive connections 46, 160<br />

summarizing <strong>data</strong> 249–5, 263, 267;<br />

irrelevant 85, 259;<br />

see also diagrams<br />

surveys, survey <strong>data</strong> 6, 14, 28, 38, 127;<br />

questionnaire 14, 15, 80<br />

symbolism and communication 33–4<br />

tables see diagrams<br />

terminology see language<br />

Tesch, R. xiv, 1–3, 8, 58, 136, 280<br />

text 12, 200–3, 244, 272<br />

Theiler, Max 228<br />

theory 51, 52–2, 103, 241, 267–1<br />

theory-building approach to qualitative<br />

research 1, 53, 111, 268<br />

Toffler, A. 48<br />

Trow, M.J. 226<br />

validity 14, 236, 243, 258, 260–61<br />

variables 22;<br />

associations between 28, 48–9;<br />

case 184–9, 208;<br />

cross-tabulating see cross-tabulations;<br />

face-sheet 82, 83, 186;<br />

interval 24, 25;<br />

maps of complex relationship between<br />

212;<br />

nominal 22–2, 45, 46, 152;<br />

ordinal 23, 24, 45, 152<br />

variations see patterns in <strong>data</strong><br />

Varley, H. 13<br />

video material, computer and 57, 77<br />

Warren, W.P. 99<br />

Whitehead, A.N. 99<br />

Wilson, D. 33<br />

Wilson, John Dover 92<br />

Wood, Victoria:<br />

humour used as example for <strong>analysis</strong> see<br />

individual processes<br />

word-processing 60, 83, 281

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