Qualitative_data_analysis

Chapter 16
Conclusion
I have presented qualitative data analysis as a logical sequence of steps, from our first
encounters with the data through to the problems of producing an account
(Figure 16.1). This sequence reflects the logical relationship between different
phases in the analytic process. We cannot categorize or link data unless we have first
read and annotated it; we cannot connect categories unless we have first categorized
and linked the data; we cannot produce an account without first categorizing and
linking the data.
Figure 16.1 Linear representation of analysis
However, although qualitative analysis is sequential in this sense, in practice we
rarely proceed in a direct line from our first encounters with the data to our
conclusions. This representation implies that we have a clear sense of direction from
the outset, and this determines a straight-forward path from our data to our results.
It is more realistic to imagine qualitative data analysis as a series of spirals as we loop
back and forth through various phases within the broader progress of the analysis
(Figure 16.2).
Figure 16.2 Loop representation of analysis
This representation emphasizes the interdependence of procedures used in the
analysis. In reading and annotating data, for example, we anticipate the tasks of
categorizing and linking the data. While making connections between categories, we