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Qualitative_data_analysis

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176 QUALITATIVE DATA ANALYSIS<br />

Figure 11.12 Connecting incongruous and cathartic humour<br />

Figure 11.13 Linking <strong>data</strong> and connecting categories<br />

The links we observe between different bits of <strong>data</strong> establish connections between<br />

the categories we assign to that <strong>data</strong>. But as we saw earlier, our categories may be<br />

subject to continual refinement and revision through the process of <strong>analysis</strong>. Having<br />

observed links between different bits of <strong>data</strong>, it remains an open question which<br />

categories these links will connect. How we answer this question is taken up in the<br />

next chapter.

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