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Qualitative_data_analysis

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If we want to make this change, it is not enough to change the place of categories<br />

on the map. We must also change the name of the categories assigned to the <strong>data</strong>. The<br />

category ‘occupation’ must now be assigned to all the <strong>data</strong>bits, including those<br />

previously assigned only to the category ‘task’. The category ‘other than task’ must<br />

be assigned to all the <strong>data</strong>bits which were previously assigned to ‘occupation’.<br />

Fortunately the computer can facilitate this task by automatically finding the<br />

relevant <strong>data</strong>bits and renaming the categories assigned to them. This should be as<br />

easy to accomplish as our initial categorization, or we may be encouraged by<br />

technical constraints to be less flexible than we should be in the subsequent<br />

development of our <strong>analysis</strong>. In other words, it should be as easy to correct our<br />

mistakes as it was to make them in the first place!<br />

Although we have clarified our distinction conceptually, we may still doubt its<br />

empirical value. Does it distinguish usefully between our <strong>data</strong>bits? To compare the<br />

categories, we must look at the <strong>data</strong>bits which we have assigned to each category<br />

(Illustration 10.6).<br />

Here we may receive some reassurance from the fairly even distribution of the<br />

<strong>data</strong> between the two categories. This suggests that differing conceptions of task are<br />

more central to the <strong>analysis</strong> than the various other occupation characteristics which<br />

we have rather crudely lumped together under the ‘other than task’ category. At this<br />

point, we may decide that it would be worthwhile discriminating more effectively<br />

amongst these <strong>data</strong>bits, perhaps dividing occupational characteristics into such<br />

aspects as recruitment, remuneration, retirement etc. where expectations clearly<br />

differ as between dentists and artists! On the other hand, the empirical power of our<br />

category ‘task’ may encourage us to focus on this <strong>data</strong> instead and set aside (at least<br />

for the moment, and possibly for good) any further differentiation amongst other<br />

occupational characteristics. At any rate, we may want to retain the category and not<br />

collapse it into a less differentiated category such as occupation.<br />

ILLUSTRATION 10.6<br />

COMPARING DATABITS BETWEEN CATEGORIES<br />

Other than task Task<br />

1. I can’t work to order like a common<br />

tradesman.<br />

2. (Cézanne) is old and infirm and<br />

unable to hold the instruments and<br />

they must be tied to his wrists.<br />

SPLITTING AND SPLICING 151<br />

1. I made her bridge as I felt it and not<br />

to fit her ridiculous mouth!<br />

2. I decided her bridge should be<br />

enormous and billowing, with wild,<br />

explosive teeth flaring up in every<br />

direction like fire!

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