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Qualitative_data_analysis

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CREATING CATEGORIES 105<br />

Categorization of the <strong>data</strong> requires a dialectic to develop between categories and<br />

<strong>data</strong>. Generating and developing categories is a process in which one moves<br />

backwards and forwards between the two. It is this interaction of category and <strong>data</strong><br />

which is crucial to the generation of a category set. To try to generate categories in<br />

the absence of both these resources would be premature. Although we can consider<br />

these as separate resources, in practice the generation of categories is an interaction<br />

between the two. For example, even if we have not read a single line of <strong>data</strong>, any<br />

ideas we have prior to the <strong>analysis</strong> must still anticipate the kind of <strong>data</strong> we will want<br />

to analyse.<br />

A rich source of ideas for categories can be found in the questions in terms of<br />

which the research originated and developed. These questions, perhaps vaguely<br />

formed and ‘poorly articulated at the outset, may already have been considerably<br />

redefined and reformulated by the time the final stage of <strong>data</strong> <strong>analysis</strong> has been<br />

reached. The process of research, whether through interviewing, documentary<br />

<strong>analysis</strong>, or observation, inevitably involves selecting <strong>data</strong>. This selection is made by<br />

the researcher in terms of what seems significant, puzzling or problematic, and the<br />

criteria used in selecting <strong>data</strong> can provide a rich source of ideas for generating a<br />

category system.<br />

In documentary <strong>analysis</strong>, for example, the criteria for selecting documents, or for<br />

focusing on particular extracts, should reflect the issues on which the researcher is<br />

seeking evidence. There must be some criteria for inclusion and exclusion of<br />

documentary <strong>data</strong>, even if these are broadly defined and refer mainly to the<br />

boundaries rather than the substance of the subject being researched. With<br />

interviewing, the researcher will have some idea in advance of what questions to ask<br />

and which topics to pursue—no matter how non-directive the interviewer may be,<br />

the interview has to be conducted with some research purpose in mind. With<br />

observation, the observer must make decisions about which sites, situations and<br />

events to observe. Often these decisions will be affected by the <strong>data</strong> emerging from<br />

observation and new priorities will develop through the course of the research. In<br />

each of these approaches, initial or emergent issues, more or less explicitly defined<br />

by the researcher, will provide some guidance to the categories worth developing in<br />

the <strong>analysis</strong> of <strong>data</strong>. While, in the nature of qualitative research, such questions are<br />

not likely to be either comprehensive or exhaustive, they may nevertheless provide a<br />

vital starting point for generating categories for <strong>analysis</strong>.<br />

The process of finding a focus for the <strong>analysis</strong>, and reading and annotating the<br />

<strong>data</strong>, leads on naturally to the creation of categories. In practice, a sharp distinction<br />

cannot be drawn between these processes. The techniques we discussed earlier for<br />

generating ideas also provide fertile ground for the generation of categories.<br />

However, compared with browsing and annotating <strong>data</strong>, creating a category set<br />

requires a more disciplined and systematic approach. Ideas must be sifted, their

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