210 Sixth Avenue, 33rd Floor - The Art Institutes

artinstitutes.edu/passion4fashion
Administrative Office:
210 Sixth Avenue, 33rd Floor
Pittsburgh, PA 15222-2603
You know what looks good. Fabric textures give you goosebumps. You live
and breathe fashion. You’re a standout wherever you go. You are a fashionista.
Make your passion a reality with a fashion scholarship from The Art Institutes.

You know who you are. You sketch ideas in your algebra notebook. And believe
graduation robes should flatter the figure. You’re not afraid to make a bold
statement—especially if it could earn you a fashion scholarship. Begin here.
Take your passion for fashion and transform it into a career you love.
It all starts with an education that prepares you for a real career—from fabric and sketches to runways and
store displays.
The Art Institutes Passion for Fashion Scholarship Competition is your chance to earn a fashion scholarship
and get moving toward a more fashionable future. Whether you have a passion for design or for the business
side of fashion, you’re encouraged to enter in one of the following categories:
1. Fashion Design
2. Fashion Marketing & Merchandising and Retail Management.
Winners in both categories also have the exciting opportunity to tour the Seventeen Magazine offices and
lunch with a Style Pro, indulge in a $500 shopping spree, attend New York City Fashion Week—and blog
about the experience on Seventeen.com.
With over 45 Art Institutes schools across North America offering fashion programs, one of our locations is
the right place for you to bring your big ideas to life. So put your talent to the test and get the recognition you
deserve. Get started now! Entries must be postmarked by November 19, 2010.

This competition is open
to high school seniors/grade
12 students scheduled to
graduate in 2011. You must
fulfill all general admission
and competition requirements.
This category requires the
submission of a finished
eveningwear garment.
Entry Requirements & Criteria: Fashion Design Category
Your entry must include:
• Completed Entry & Release Form.
• Your high school transcript showing a minimum 2.0 GPA.
• A short essay (800 words or less) outlining why your fashion entry is unique or
innovative and explaining your interest and motivation for a career in fashion.
• A finished, originally designed eveningwear garment product.* The product
may be any of the following—shirt (size Medium); pants, dress, or skirt
(women’s size 8 or men’s size 40); or suit, including blouse, pants, or skirt
(women’s size 8 or men’s size 40). All garment pieces must be marked with
a permanent label inside the item with your name.
• Process Book (compiled in 8-1/2" x 11" binder), which serves as your design
process summary, from original idea to finished product.
The book should include:
1. A written summary of your overall concept.
2. A review of influences on your entry, including fashion designers, pop culture,
music, art, environment, family, or any other influences that have inspired
your design.
3. Sketches, illustrations, photographs, or digital images of your project as it
evolved from concept to completion.
4. A written summary of people that you contacted, if any, for information about
your project, including the advice they provided and its influence on you.
* Should you advance to the national competition, your entry will not be returned.
Other entries will be returned by request only. All decisions made by The Art Institutes
and judges are final and may not be disputed.
You practically invented retail therapy. You’re always ahead of the trends. You
organize your closet by color. More than anyone else, you know how to work it.
Entry Requirements & Criteria: Fashion Marketing & Merchandising and Retail Management Category
Your entry must include:
• Completed Entry & Release form.
• Your high school transcript showing a minimum 2.0 GPA.
• A finished and original Fashion Marketing, Merchandising, or Retail Management product or plan.*
• A written description of your product or plan (minimum of 1,000 words) including:
1. A mission statement for the product or plan.
2. A description of how you aspire to contribute to the fashion industry.
3. A review of influences on your entry, including fashion designers, pop culture, music, art, environment,
family, or any other influences that have inspired you.
4. Evidence of marketing research.
5. A description of how your product or plan would be executed.
Entries may include: a retail store concept, marketing promotion, store layouts, fashion business concept, new concept for retail, Internet fashion
concept, catalogue retail concept, home fashion concept, or industrial fashion/safety/consumer trend product. This competition is open to high
school seniors/grade 12 students scheduled to graduate in 2011. You must fulfill all general admission and competition requirements.

Official Rules
Competition Eligibility The Art Institutes Passion For Fashion Competition (“Competition”) is open to
legal residents of the fifty (50) United States, the District of Columbia, Puerto Rico, and Canada (excluding
residents of Quebec) who are full- or part-time high school seniors scheduled to graduate in 2011 with a
minimum 2.0 cumulative grade point average or the equivalent thereof (based on either a 4.0 scale or 5.0
scale) as of date of entry and prize award. Submit your entry along with your completed Entry & Release
Form to The Art Institutes school you wish to attend. Schools offering fashion programs are listed on the locations
pages in this brochure. This school will be the location you represent, should you progress in the Competition.
You may only enter the Competition at one Art Institutes school. You must fulfill all individual fashion
program admission requirements of The Art Institutes school at which you enter the Competition. Deadline
for Entry Complete entries must be postmarked by November 19, 2010 and sent to The Art Institutes school
you’ve chosen to represent and attend. Local winners will be notified by December 17, 2010. Selection and
notification of the national winners will be made by January 21, 2011. How to Enter the Competition
Choose from one of two categories: 1) Fashion Design; or 2) Fashion Marketing & Merchandising and Retail
Management. Complete the Entry & Release Form located near the back of this brochure. Mail all entry
materials to The Art Institutes school you plan to represent and attend, to be postmarked by November 19, 2010.
Scholarship Awards Each local Fashion Design Competition winner and each local Fashion Marketing &
Merchandising and Retail Management Competition winner will earn a $3,000 tuition scholarship to The
Art Institutes school they represent in the Competition and plan to attend. Local first place winners from
each category will move on to the national Competition. The national grand prize winners in the Fashion
Design category and in the Fashion Marketing & Merchandising and Retail Management category will
each earn a full tuition scholarship. National second place winners in each category will earn a $5,000
tuition scholarship and national third place winners in each category will earn a $4,000 tuition scholarship.
All tuition scholarships must be used at The Art Institutes school the student winners represented in the
Competition. Both grand prize winners will receive a VIP trip to Fashion Week in New York City in February 2011,
participate in a “meet and greet” at Seventeen Magazine’s New York City offices, and lunch with a
Seventeen Magazine Style Pro. Scholarship awards are contingent upon acceptance to the chosen Art
Institutes school and are awarded in the form of a tuition credit. Tuition scholarships are non-transferable.
Winners must begin their studies in the summer or fall immediately following the Competition. Tuition scholarships
are not redeemable for cash. The tuition scholarship covers academic tuition and may not be applied
against fees, housing, living expenses, or program supplies. Additional restrictions and requirements may apply.
Learn more about official rules and regulations at
artinstitutes.edu/passion4fashion

Participating Locations
ARIZONA
The Art Institute of Phoenix
1.800.474.2479
Program offered: Fashion Marketing
The Art Institute of Tucson
1.866.690.8850
Programs offered: Fashion Design
and Fashion Marketing
BRITISH COLUMBIA
The Art Institute of Vancouver
1.866.717.8080
Programs offered: Fashion Design & Merchandising,
Fashion Design & Merchandising & Foundation for
Design, and Fashion Marketing & Management
CALIFORNIA
The Art Institute of California—Hollywood
1.877.468.6232
Programs offered: Fashion Design, Fashion
Marketing & Management, and Fashion Marketing
The Art Institute of California—Inland Empire
1.800.353.0812
Programs offered: Fashion & Retail
Management and Fashion Design
The Art Institute of California—Los Angeles
1.888.646.4610
Programs offered: Fashion Design and
Fashion Marketing & Management
The Art Institute of California—
Orange County
1.888.549.3055
Programs offered: Fashion Design and
Fashion Marketing & Management
The Art Institute of California—San Diego
1.866.275.2422
Programs offered: Fashion Design and
Fashion Marketing & Management
The Art Institute of California—San Francisco
1.888.493.3261
Programs offered: Fashion Design, Fashion
Marketing, and Fashion Marketing & Management
The Art Institute of California—Sunnyvale
1.866.583.7961
Program offered: Fashion Marketing & Management
COLORADO
The Art Institute of Colorado
1.800.275.2420
Programs offered: Fashion Design and
Fashion Retail Management
FLORIDA
The Art Institute of Fort Lauderdale
1.800.275.7603
Programs offered: Fashion Design and
Fashion Merchandising
The Art Institute of Jacksonville
A branch of Miami International University of Art & Design
1.800.924.1589
Program offered: Fashion & Retail Management
The Art Institute of Tampa
A branch of Miami International University of Art & Design
1.866.703.3277
Program offered: Fashion & Retail Management
Miami International University of Art & Design
1.800.225.9023
Programs offered: Accessory Design, Fashion
Design, and Fashion Merchandising
GEORGIA
The Art Institute of Atlanta
1.800.275.4242
Program offered: Fashion & Retail Management
The Art Institute of Atlanta—Decatur
A branch of The Art Institute of Atlanta
1.866.856.6203
Program offered: Fashion & Retail Management
ILLINOIS
The Illinois Institute of Art—Chicago
1.800.351.3450
Programs offered: Fashion Design,
Fashion Marketing & Management,
and Fashion Merchandising
The Illinois Institute of Art—Schaumburg
1.800.314.3450
Programs offered: Fashion Design and
Fashion Marketing & Management
INDIANA
The Art Institute of Indianapolis 1
1.866.441.9031
Programs offered: Fashion Design and
Fashion & Retail Management
KANSAS
The Art Institutes International—
Kansas City
1.866.530.8508
Program offered: Fashion Marketing
MASSACHUSETTS
The New England Institute of Art
1.800.903.4425
Program offered: Fashion & Retail Management
MICHIGAN
The Art Institute of Michigan
1.800.479.0087
Programs offered: Fashion Marketing
& Management and Fashion Merchandising
MINNESOTA
The Art Institutes International Minnesota
1.800.777.3643
Program offered: Fashion & Retail Management
NEVADA
The Art Institute of Las Vegas
1.800.833.2678
Program offered: Fashion & Retail Management
NEW YORK
The Art Institute of New York City
Program offered: Fashion Design
1.800.654.2433
NORTH CAROLINA
The Art Institute of Charlotte
1.800.872.4417
Programs offered: Fashion Marketing and
Fashion Marketing & Management
The Art Institute of Raleigh–Durham
1.888.245.9593
Programs offered: Fashion Marketing and
Fashion Marketing & Management
OHIO
The Art Institute of Ohio—Cincinnati 2
1.866.613.5184
Programs offered: Fashion Marketing
& Management and Fashion Merchandising
OREGON
The Art Institute of Portland
1.888.228.6528
Programs offered: Apparel Accessory Design,
Apparel Design, and Fashion Marketing
PENNSYLVANIA
The Art Institute of Philadelphia
1.800.275.2474
Programs offered: Fashion Design, Fashion
Marketing, and Visual Merchandising
The Art Institute of Pittsburgh
1.800.275.2470
Programs offered: Fashion Design
and Fashion & Retail Management
The Art Institute of York—Pennsylvania
1.800.864.7725
Program offered: Fashion & Retail Management
SOUTH CAROLINA
The Art Institute of Charleston
A branch of The Art Institute of Atlanta
1.866.211.0107
Program offered: Fashion & Retail Management
TENNESSEE
The Art Institute of Tennessee—Nashville
A branch of The Art Institute of Atlanta
1.866.747.5770
Program offered: Fashion & Retail Management
TEXAS
The Art Institute of Austin
A branch of The Art Institute of Houston
1.866.583.7952
Program offered: Fashion & Retail Management
2010’s Winners
As winners of 2010’s Passion for Fashion Scholarship competition,
Arianna Moultrie and Brittney Paulson were recognized for taking
their fashion talents to the next level. In addition to earning scholarship
money toward an Art Institutes fashion education, they had the
exciting opportunity to attend New York Fashion Week and meet
with the staff of Seventeen Magazine.
The Art Institute of Dallas
1.800.275.4243
Programs offered: Fashion Design and
Fashion & Retail Management
The Art Institute of Fort Worth
A branch of The Art Institute of Dallas
1.888.422.9686
Program offered: Fashion & Retail Management
The Art Institute of Houston
1.800.275.4244
Program offered: Fashion & Retail Management
The Art Institute of Houston—North
A branch of The Art Institute of Houston
1.866.830.4450
Program offered: Fashion & Retail Management
The Art Institute of San Antonio
A branch of The Art Institute of Houston
1.888.222.0040
Program offered: Fashion & Retail Management
VIRGINIA
The Art Institute of Virginia Beach3 A branch of The Art Institute of Atlanta
1.877.437.4428
Program offered: Fashion & Retail Management
The Art Institute of Washington 3
A branch of The Art Institute of Atlanta
1.877.303.3771
Program offered: Fashion & Retail Management
The Art Institute of Washington—
Northern Virginia 3
A branch of The Art Institute of Atlanta
1.888.627.5008
Program offered: Fashion & Retail Management
WASHINGTON
The Art Institute of Seattle
1.800.275.2471
Programs offered: Fashion Design and
Fashion Marketing
WISCONSIN
The Art Institute of Wisconsin
1.877.285.4234
Program offered: Fashion Marketing
1 The Art Institute of Indianapolis is regulated by the Indiana
Commission on Proprietary Education, 302 W. Washington St.,
Rm E201, Indianapolis, IN 46204. AC-0080
2 The Art Institute of Ohio—Cincinnati, 8845 Governors
Hill Drive, Cincinnati, OH 45249-3317, OH Reg # 04-01-1698B
3 Certified by SCHEV to operate in Virginia
The Art Institutes is a system of over 45 schools throughout
North America. Programs, credential levels, and scheduling
options vary by school. A range of online course opportunities
is available.

Yes, you are fierce. Your designs will influence how we dress. Your stores will dictate
what people buy. You are the future of the fashion world. And your future starts here.
Entry & Release Form (Select one) ❑ Fashion Design ❑ Fashion Marketing & Merchandising and Retail Management
By signing this Entry & Release Form, I acknowledge that I have read and understood the official rules and regulations for The Art Institutes Passion for Fashion
Competition 2011 and agree to abide by them. I represent that the attached work qualifies for submission to this Competition. I hereby irrevocably give my consent
to The Art Institutes International, LLC (“The Art Institutes”), and to those it may authorize, to photograph, film, and/or videotape me and/or my artwork, and to quote
and record statements made by me and to use, reproduce, publicly display, distribute, sell, and/or create derivative works from my image, images of my artwork, and
statements made by me (with or without my name) and to identify me by name and/or with school and employment information, in all forms of media now known or
later developed, including, without limitation, on the Internet, for any editorial, promotional, advertising, trade, commercial, or other purpose whatsoever, in perpetuity
throughout the world. I understand that The Art Institutes and those it may authorize shall not be responsible for unauthorized duplications/use by third parties on the
Internet or otherwise.
I hereby release The Art Institutes, those it has authorized, and their respective successors and assignees, from any and all claims and/or damages that may arise
regarding the use, reproduction, display, distribution, and/or sale of my image or images of my artwork, or statements made by me as consented to herein, including
any claims of defamation, invasion of privacy or infringement of moral rights, rights of publicity, or copyright.
By signing this form, I certify that any work submitted is original and mine alone and that I have the right to grant the permissions herein granted. I have read and
understood this form.
Submit this form with your entry requirement materials to The Art Institutes school you plan to attend after the Competition and that you wish to represent
in the Competition. If you advance to the national Competition, your entry will not be returned. Other entries will be returned by request only.
Signature Date
How did you learn about this Competition? ❑ At an Art Institutes school ❑ From an Art Institutes high school representative ❑ From a newspaper article
❑ From The Art Institutes website ❑ From Seventeen Magazine ❑ Other
Name School of Interest
Address City State/Province Zip/Postal Code
Home Phone ( ) Email
If under 18, signature of parent or guardian is also required:
Parent/Guardian Name Parent/Guardian Signature
Office Use Only - Source Code SCHOL Date Received Department Entry No.
ADA# Place No. Accepted Date HS Rep Source Code