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Sun'ytol Future - Thalgopro.com

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Tanned &<br />

protected<br />

With Thalgo new sun<br />

range<br />

Gift With Purchase :<br />

a sun powder<br />

NEW SUN RANGE<br />

Sun’ytol <strong>Future</strong><br />

Dear All,<br />

Reference : 240111 – 02ENG 24/01/2011<br />

Because innovation and creativeness are the two main goals of our 2011 sun<br />

strategy, we are <strong>com</strong>ing back into the market place with a brand new range that is<br />

now available.<br />

Our R&D team has been working on an exclusive Thalgo patent named<br />

“Sun’ytol <strong>Future</strong>” and offering a triple protection against UV, ageing and dark<br />

spots. All sunscreens are non “whitening” (non thick & white when applying), non<br />

oily and non sticky formulas. This is a major selling point for our clientele who<br />

demands products that are effective and user friendly.<br />

Thalgo sun beauty is made of a <strong>com</strong>prehensive range with several segments :<br />

- 3 face & 3 body sunscreens,<br />

- 1 after sun for the face and 1 for the body,<br />

- 1 tan booster<br />

- 1 self-tanning cream.<br />

All documents and pictures are now available on the ftp server. We wish you an<br />

excellent sun campaign and re<strong>com</strong>mend that you confirm your order as soon as<br />

possible to the export assistant in charge of your market.<br />

With best regards,<br />

Michel GRAS<br />

International Director


In the sun, preserve the<br />

beauty of your skin !<br />

SUN CARE 2011<br />

Launching file - january 2011


SOMMAIRE<br />

THALGO INNOVATION 3-6<br />

THALGO SUN CARE RANGE 7-20<br />

PROTECTORS 9-11<br />

AFTER-SUN PRODUCTS 12-13<br />

BEFORE/SUN-FREE PRODUCTS 14-15<br />

PACKAGING IDENTITY 17-18<br />

RANGE REFERENCES 19<br />

THALGO NUTRITION 20<br />

LES AVANTAGES CONCURRENTIELS 23-26<br />

GIFT AND POS ELEMENTS 25-26<br />

Dossier de lancement - Amélie LATTMANN - janvier 2011


INNOVATION<br />

> TRIPLE SUN PROTECTION<br />

☼ Anti-UV<br />

☼ Anti-AGEING<br />

☼ Anti-DARK SPOT<br />

Exclusive Thalgo patent<br />

“SUN SUN’YTOL YTOL FUTURE”* FUTURE<br />

> Beyond simple protection,<br />

a genuine anti-ageing effect!<br />

* Patent currently being filed


THALGO INNOVATION<br />

> A HIGH-PERFORMANCE COMPLEX OF ACTIVE<br />

INGREDIENTS<br />

1 – “New generation” chemical FILTERS<br />

Double UVA/UVB protection: Absorption - reflection - dispersion of wavelengths<br />

> 2 UVB filters known for their effectiveness,<br />

> 2 UVA filters including Tinosorb S, a “new generation” filter wide spectrum photo-stable, transparent,<br />

high tolerance. Non-whitening > acts both as a reflective screen and an absorbent filter.<br />

Origin: Red alga extract,<br />

Polysiphonia lanosa<br />

Origin: Alga extract,<br />

Haematococcus pluvialis.<br />

2 - SUN’YTOL<br />

3 - ASTAXANTHIN<br />

PROTECT<br />

• Anti-UV: Natural screen filter against UVA and UVB, from the sea!<br />

> Patented Thalgo innovation, an extract of the Polysiphonia Ianosa alga, which has a wide UVA<br />

and UVB absorption spectrum. A very powerful anti-free radical, it helps to protect the epidermic<br />

cells and their genetic make-up.<br />

• Anti-ageing: Protects DNA against the genotoxic effects of UVB.<br />

> Helps to reduce the formation of Sunburn Cells (caused by the alteration and denaturation of<br />

DNA under the effect of UV) and increases the capacity to repair DNA.<br />

Carotenoid from a micro-alga, harvested from freshwater lakes in very sunny regions.<br />

Powerful antioxidant: 500 times more powerful than Vitamin E, 40 times more powerful than<br />

beta-carotene!<br />

• Anti-ageing: Protects against premature ageing, especially the appearance of wrinkles.<br />

> Repairs DNA damage, limits inflammation, prevents lipidic peroxydation and protects the cells against<br />

premature ageing. Inhibitor of Ar Nox, the enzyme which causes ageing!<br />

• Anti-Dark Spot: Regulates and evens your tan, preventing the appearance<br />

of pigmentary marks caused by sun exposure.


INNOVATION<br />

TRIPLE SUN PROTECTION<br />

> Anti-UV<br />

> Anti-<br />

AGEING<br />

> Anti-DARK<br />

SPOT<br />

Thalgo exclusive<br />

Patent<br />

SUN SUN’YTOL SUN<br />

SUN<br />

SUN YTOL YTOL YTOL FUTURE<br />

FUTURE<br />

FUTURE<br />

FUTURE<br />

1 - UVA/UVB protection: no sunburn<br />

>> “New generation” FILTERS including Tinosorb S > wide spectrum, photo-stable,<br />

transparent, high tolerance.<br />

>> SUN’YTOL, natural filter from the alga Polysiphonia lanosa<br />

Helps to reduce the formation of Sunburn Cells (cells damaged by UV rays).<br />

2 – Preserved youth: no wrinkles<br />

>> SUN’YTOL, protects and repairs DNA<br />

>> ASTAXANTHIN, a powerful antioxidant from the micro-alga Haematococcus pluvialis<br />

500 times more powerful than Vitamin E, 40 times more powerful than beta-carotene!<br />

Prevents the appearance of wrinkles, cell dryness, loss of elasticity and firmness.<br />

3 – An even tan: no pigmentary marks<br />

>> ASTAXANTHIN: prevents the accumulation of melanin.<br />

>> For tanning with no sunburn,<br />

wrinkles or dark spots!


SUN’YTOL FUTURE, UNPARALLELED EFFECTIVENESS<br />

Triple Sun Protection<br />

> For tanning with no wrinkles, dark spots or sunburn!<br />

1/ Anti-UV Protection<br />

> UV absorption spectrum of Sun’Ytol <strong>Future</strong><br />

THALGO Patent FR 2 803 200<br />

> Molecules absorbing radiation:<br />

mycosporine like amino-acids (MAAs)<br />

* The Thalgo exclusive patent SUN’YTOL FUTURE (currently being filed)<br />

2/ Anti-AGEING<br />

Protection<br />

> undamaged DNA<br />

> Astaxanthin, a powerful antioxint, inhibitor of Ar Nox!<br />

Ar Nox is an enzyme (present in everyondae) which causes natural ageing,<br />

depending on the quantity present in the body (discovered in 2008)! In other<br />

words, by inhibiting Ar Nox, Astaxanthin helps to limit biological ageing, as well<br />

as photo-ageing (related to UV)!<br />

Thalgo exclusive<br />

Patent*<br />

SUN SUN’YTOL SUN<br />

SUN<br />

SUN YTOL YTOL YTOL FUTURE<br />

FUTURE<br />

FUTURE<br />

FUTURE<br />

3/ Anti-DARK SPOT<br />

Protection<br />

> Even tanning<br />

100<br />

90<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Témoin Sun'Ytol<br />

<strong>Future</strong><br />

Sun'Ytol<br />

<strong>Future</strong><br />

Melanin content of melanocytes in<br />

culture


THALGO SUN BEAUTY<br />

Sun protection at each step<br />

Before During After Sun-free<br />

Prepare Protect Soothe Tan<br />

> A <strong>com</strong>plete range of 10 products<br />

BEFORE > 1 tan booster to prepare the skin to tan better.<br />

DURING > 6 anti-ageing sun protectors, to preserve the youthfulness of the face and body.<br />

AFTER > 2 soothing, moisturising* products to intensively renew the skin.<br />

SUN-FREE > 1 self-tanning sun cream for a beautiful year-round tan.<br />

3 Face protectors 3 Body protectors 2 After-Sun 1 Tan Booster<br />

1 Self-tanning sun<br />

cream<br />

* Moisturizes the upper layers of the epidermis


A MODERN, ATTRACTIVE RANGE<br />

> Light, moisturising, tan-enhancing formulas<br />

Non-whitening<br />

“Bare skin” feeling<br />

> 2 new fragrances evoking the holidays<br />

1 - protection: sun, exotic<br />

2 - after-sun: fresh, soothing<br />

> New, more elegant packaging<br />

A new bronze colour code and colour discs for better<br />

segmentation on the shelves


PROTECTORS<br />

� FACE<br />

Because it is continuously exposed<br />

Because its skin is finer and more fragile than the body!<br />

Age Defence sunscreen<br />

cream SPF 50+<br />

Very High Protection<br />

Face & Decolleté<br />

Rich in Sun’Ytol <strong>Future</strong>®<br />

Safety at all times!<br />

This <strong>com</strong>fortable-feeling cream is very well<br />

tolerated and has no whitening effect.<br />

Your tan will be gradual<br />

and the youthful look of your skin will be<br />

preserved.<br />

50ml Tube<br />

3 ANTI-AGEING PROTECTORS<br />

. High tolerance “face and neckline”<br />

. Non-whitening textures<br />

non-oily, non-sticky<br />

Age Defence Sun Cream<br />

SPF 30<br />

High Protection<br />

Face & Decolleté<br />

Rich in Sun’Ytol <strong>Future</strong>®<br />

Optimum protection from the beginning!<br />

This smooth cream will protect the<br />

youthfulness of your face. Your tan will be<br />

gradual, uniform and long-lasting.<br />

50ml Tube<br />

Age Defence Sun Fluid<br />

SPF 15<br />

Medium Protection<br />

Face & Decolleté<br />

Rich in Sun’Ytol <strong>Future</strong>®<br />

To tan in <strong>com</strong>plete safety,<br />

this light texture preserves the youthfulness<br />

of your face. You will achieve a gradual,<br />

uniform, long-lasting tan.<br />

50ml Tube


PROTECTORS<br />

� BODY<br />

Because it needs to be generously moisturised<br />

And it evokes the scent of the holidays!<br />

Age Defence Sun Lotion<br />

SPF 30<br />

High Protection<br />

Body<br />

Rich in Sun’Ytol <strong>Future</strong>®<br />

Maximum protection<br />

from the beginning!<br />

This smooth and creamy lotion will envelop<br />

your body with maximum protection. Your<br />

tan will be gradual, even and long-lasting.<br />

150ml Tube<br />

3 ENJOYABLE PROTECTORS<br />

. Fine, ultra-light textures<br />

. Rapid application<br />

. “Bare skin” feeling<br />

Age Defence Sun Lotion<br />

SPF 15<br />

Medium Protection<br />

Body<br />

Rich in Sun’Ytol <strong>Future</strong>®<br />

A fluid texture<br />

for optimum tanning.<br />

Fluid and <strong>com</strong>fortable, this light veil<br />

will protect the skin against the sun.<br />

Your tan will be radiant and long-lasting.<br />

150ml Tube<br />

Satin Tanning Oil SPF 6<br />

Low Protection<br />

Body and Hair<br />

.<br />

All the pleasure of a protective, nourishing<br />

oil for the body and hair.<br />

For dark or already tanned skin! Rich in<br />

Vitamin E, it nourishes your<br />

skin in the sun, increasing its<br />

suppleness and elasticity.<br />

Your tan will be intense and longlasting.


- FRAGRANCES<br />

2/ Exotic core note: sweet flowers<br />

(frangipani, ylang), refreshed with jasmine<br />

and orange blossom<br />

Protection and Before-Sun<br />

Floral, exotic, sweet<br />

A sunny, sensual fragrance<br />

evoking the pleasures of summer!<br />

Sparkling<br />

citrus<br />

Sweet flowers<br />

Delicious sugars<br />

3/ Delicious base note : caramel, coconut and vanilla<br />

1/ Top note: bright, invigorating rays of sunshine<br />

> sparkling notes of petitgrain and grapefruit, delicately<br />

flowered with ylang.


AFTER-SUN PRODUCTS<br />

> Soothing and repairing the skin after exposure is essential to keeping it<br />

youthful<br />

> Intensive moisturising helps to prolong and enhance your tan!<br />

Sun Repair Cream Mask<br />

SOS sunburn<br />

Face and neckline<br />

True relief for sensitive sunburn, it renews your<br />

skin and prolongs your tan.<br />

Beauty tip: a 2-in-1 product which can be applied<br />

in a thin layer as a moisturising cream or in a thick<br />

layer as a soothing mask.<br />

50ml Tube<br />

> “After-Sun” <strong>com</strong>mon ingredients<br />

> Specific active ingredients<br />

Plant oils (wheatgerm, jojoba) > ultra-nourishing<br />

Hydra-Soothing<br />

Lotion<br />

Tan Booster<br />

Body<br />

Fresh and smooth, this milky gel immediately<br />

soothes your skin.<br />

Intensively moisturised, your skin will be renewed<br />

deep-down and your tan will be boosted by the<br />

iridescent pearls.<br />

150ml Tube<br />

1 – An extract of a macro-alga from the Philippines, Kappaphycus alvarezii, prevents the dehydration caused by sun exposure.<br />

2 – Aloe vera intensively renews the skin. A powerful moisturiser, it is absorbed 3-4 times faster than water inside the skin, and 7 times deeper.<br />

3 - Water lily extract soothes the skin and reduces sun stress.<br />

Allantoin > Excellent capacity for moisturising and healing. Softening,<br />

soothing and renewing.


- FRAGRANCES<br />

2/ The core note unveils the beauty of wild<br />

flowers (mimosa*, jasmine)<br />

*powdered scent similar to violet and lilac<br />

After-Sun<br />

Fresh, flowery and fruity<br />

The sparkling freshness of fruits bursting with<br />

sunshine, over a floral note similar to violet.<br />

Fruity<br />

Flowery<br />

Amber, woody,<br />

musky<br />

3/ While the base note reveals woody, musky notes of<br />

vanilla, sandal and milk.<br />

1/ The top note is the freshness of fruits<br />

bursting with sunshine: peach,<br />

blackcurrant and pear.


BEFORE-SUN<br />

To intensify your tan!<br />

Bronzing Activator Lotion<br />

Melanin Booster<br />

Face and Body<br />

BEFORE SUN > To reduce exposure and accelerate tanning<br />

AFTER-SUN > Intensifies and prolongs the natural glow, subtly enhanced with iridescent pearls!<br />

To help you quickly achieve a beautiful golden tan, this booster product stimulates melanin production through a Tyrosine derivative,<br />

which intensifies and prolongs the natural tan.<br />

Beauty tip: Apply 1-2 times a day, two weeks before you start sunbathing, then throughout the holiday period.<br />

150ml Tube<br />

BEFORE+AFTER SUN<br />

> Specific active ingredients<br />

Inositol – plant-based and natural, from the carob tree<br />

> activates the biosynthesis of melanin in the skin >> Activates, intensifies and prolongs the natural tan<br />

Lipomoist – red alga extract, Chondrus crispus<br />

> strengthens the skin’s hydrolipidic film, stops it from drying out<br />

Seamoist – macro-alga extract from the Philippines, Kappaphycus alvarezii<br />

> Prevents the dehydration caused by sun exposure<br />

Aloe vera > Powerful moisturiser + healing properties.<br />

Range fragrance: sunny and sweet<br />

Inspired by Monoï!<br />

Did you know?<br />

After the age of 30, it is more difficult to tan, due to a reduction of 8-20% in the number of melanocytes every 10 years.


SUN-FREE<br />

For a healthy golden tan all year round!<br />

SUN-FREE<br />

Self-Tanning Cream<br />

Natural golden tan<br />

Face and Body<br />

For a tanned <strong>com</strong>plexion all year round, this cream-gel will envelop you in a golden, ultra-natural glow.<br />

Your skin will be brighter and more radiant, without the sun!<br />

Beauty tip: reapply every 2 or 3 days to maintain your healthy glow.<br />

Apply from the feet up to the top of the thighs, in smoothing movements. Avoid covering the same area several times, and<br />

apply lightly to the knees, heels, elbows and malleolus.<br />

150ml Tube<br />

> Specific active ingredients<br />

DHA + erythrulose (self-tanning molecules)<br />

> this <strong>com</strong>bination colours the skin without leaving marks!<br />

Aloe vera > Powerful moisturiser + healing properties.<br />

Range fragrance: sunny and sweet<br />

Inspired by Monoï!<br />

Expert advice:<br />

> Consider exfoliating the face and body to rid the skin of its impurities, focusing on the knees and elbows.<br />

> Moisturise your skin well before application, to make it supple and easier to apply the lotion.<br />

> Dry your skin before applying the product so that you do not reduce the self-tanning effect.<br />

> Rinse hands well after application.


ACTIVE INGREDIENTS: a blend of the Sea and Sunny plants to...<br />

PREPARE > activates and intensifies the tan<br />

1 – An Inositol derivative, natural and plant-based from the carob tree > activates the biosynthesis of<br />

melanin in the skin > Melanin is produced faster, and in greater quantities.<br />

>> Activates, intensifies and prolongs the natural tan.<br />

2 - An extract of a macro-alga from the Philippines, Kappaphycus alvarezii, prevents the dehydration<br />

caused by sun exposure, by protecting the horny layer.<br />

3 – Aloe vera intensively renews the skin. A powerful moisturiser*, it is absorbed 3-4 times faster than water<br />

inside the skin, and 7 times deeper.<br />

4 - A red alga extract, Chondrus crispus, strengthens the skin’s hydrolipidic film and stops it from drying out<br />

SOOTHE AND COMFORT > intensively moisturising<br />

> An extract of a macro-alga from the Philippines, Kappaphycus alvarezii, prevents the dehydration caused by sun exposure,<br />

by protecting the horny layer. Increases moisture by over 35%, strengthening the skin and its barrier effect.<br />

> Aloe vera intensively renews the skin. A powerful moisturiser, it is absorbed 3-4 times faster than water inside the skin, and 7<br />

times deeper.<br />

> Water lily extract soothes the skin and reduces sun stress.<br />

TAN > gives a natural healthy glow<br />

> DHA and erythrulose brown the skin without sunshine, for a uniform, mark-free tan.<br />

> Aloe vera intensively renews the skin. A powerful moisturiser, it is absorbed 3-4 times faster than water inside the skin,<br />

and 7 times deeper.<br />

* Moisturizes the upper layers of the epidermis


- NEW PACKAGING DESIGN<br />

WHITE<br />

> White tube to emphasise the anti-ageing expertise<br />

and the after-sun characteristic<br />

BRONZE<br />

> Body tubes + range boxes, addiction to the sun<br />

Nb : 3 body protectors without boxes


- NEW PACKAGING IDENTITY


- RANGE REFERENCES<br />

Désignation 10 VT + 1 GT 4 TT 3 ET<br />

Avant, Pendant<br />

et Après Soleil<br />

Lait Activateur de Bronzage Tube 150 ml<br />

Sans Soleil Crème Lumière Auto-Bronzante Tube 150 ml Tube 5 ml<br />

Protecteurs<br />

Visage<br />

Crème Ecran Age Défense SPF 50+<br />

Crème Age Défense SPF 30<br />

Fluide Age Défense SPF 15<br />

Tube 50 ml<br />

Tube 50 ml<br />

Tube 50 ml<br />

Tube 50 ml<br />

Tube 50 ml<br />

Tube 50 ml<br />

Protecteurs<br />

Corps<br />

Lait Age Défense SPF 30<br />

Lait Age Défense SPF 15<br />

Huile Satinante Bronzante SPF 6<br />

Tube 150 ml<br />

Tube 150 ml<br />

Tube 150 ml<br />

Après Soleil<br />

Crème Masque Réparatrice<br />

Lait Hydra-Apaisant<br />

Tube 50 ml<br />

Tube 150 ml Tube 150 ml<br />

Tube 2,5 ml<br />

Tube 5 ml<br />

Animation Poudre de Soleil Scintillante Boitier 10 g<br />

- 4 TESTERS<br />

> 3 SPF face<br />

> 1 after-sun body<br />

- 3 SAMPLES<br />

> Better quality tubes<br />

2.5ml 5ml


THALGO NUTRITION<br />

To prepare and prolong your tan!<br />

Océa Sun Marketing<br />

� Océa Sun A4 Visual<br />

� Océa Sun Display unit<br />

OCEA SUN<br />

Intense, long-lasting tan<br />

> Prepares and prolongs the tan<br />

> Protects the skin against the harmful effects of the sun<br />

(polymorphous light eruption, photo-ageing) and the eyes<br />

(over-exposure to UV rays)<br />

> Intensively moisturizes the skin<br />

Carotenoids, EFA, Vit B3, E, zinc, selenium, lutein – 30 capsules


SUNCARE ASSETS 2011<br />

• A major innovation<br />

> Triple Sun Protection<br />

> A new, exclusive Thalgo patent<br />

• Modern, attractive formulas<br />

> light, sensory, non-whitening textures<br />

> 2 fragrances: exotic/sunny and fresh/soothing<br />

• A <strong>com</strong>plete, specialist range: 10 products<br />

> face and body segmentation<br />

> variety of forms (cream, lotion, fluid, oil)<br />

• Synergy of action with Océa Sun<br />

> <strong>com</strong>plete cosmetic/nutrition treatment: reinforced<br />

protection (lutein, eyes) + melanin stimulation


SUNCARE ASSETS 2011<br />

• High-quality, elegant packaging<br />

• An attractive pricing policy<br />

> ultra-<strong>com</strong>petitive retail prices: 3 price levels<br />

> accessible products, easy to sell<br />

• Modern, sophisticated marketing<br />

> available as window panel, counter display unit<br />

and range brochure


SUNCARE BONUS PRODUCT<br />

To enhance your tan and give you a healthy golden glow all year round!<br />

SUNCARE MAKE-UP<br />

Sun Powder<br />

Natural golden tan<br />

Face and Body<br />

Ultra-natural! To emphasise a golden tan and<br />

give you a healthy glow all year round.<br />

Powder case 7g<br />

ORGANIC rounded terra cotta<br />

Metallic case with mirror<br />

> Handbag size


UNE COMMUNICATION ATTRACTIVE


New marketing to brighten up your window displays!<br />

� “New range” Suncare window panel<br />

� Counter display unit<br />

� Consumer leaflet 18x18 cm<br />

� Océa Sun consumer leaflet


APPENDICES


I – MARKET ANALYSIS & POTENTIAL<br />

�IN FRANCE*<br />

* Source Emap Media Régie - 2005<br />

> IN SPAIN<br />

> IN THE UK (same as FRANCE)<br />

> IN GERMANY<br />

SUN PROTECTION: 71% of sales volume, 77% of turnover<br />

> Half of sales: from factors SPF≥30<br />

> Greater increase in SPF50<br />

=> consumer awareness of the importance of sun protection<br />

SELF-TANNING LOTIONS: 18% of the market<br />

> High increase in self-tanning products : +20%<br />

AFTER SUN: 11% of the market<br />

> HIGHER INCREASE IN SUNCARE SALES +53% in 5 years.<br />

Forecasts: continued growth.<br />

INCREASE IN THE MARKET – Forecasts: continued growth.<br />

-35% in 5 years - Forecasts: Stabilisation of sales.<br />

VERY GOOD<br />

INCREASE IN<br />

SALES<br />

CONTINUED<br />

GROWTH


I – MARKET ANALYSIS: CONSUMERS<br />

Choice criteria for sun protection:<br />

> protection factor 91%<br />

> price 41%,<br />

> texture 18%, brand 17%, fragrance 12%, packaging 8%.<br />

CONSUMER HABITS<br />

* Techni’Sens Consumer survey - La Rochelle - January 2010<br />

Consumer habits still limited:<br />

> 65% only use one protection factor over the summer!<br />

only 35% use several factors: 22% during the summer (high at the beginning and low at the end) and 13% according to the<br />

weather and amount of sunshine.<br />

> 74% use the same factor for the face and the body<br />

65% use after-sun lotion<br />

23% take dietary supplements before the summer to prepare their skin for the sun<br />

Buying concentrated on medium protection:<br />

> 49% medium protection / 31% high protection / 19% low protection<br />

Search for convenience, in terms of form and packaging:<br />

> 46% buy sun oils / 39% a spray product / 33% a sun cream or lotion.<br />

NB: the 2 most unpleasant aspects are sticky texture (58%) and difficult application (47%)<br />

Sun conditions: place applied<br />

48% on each exposure, 45% on the beach or by the sea, 7% in the garden or on a terrace.<br />

> Potential: 1 in 2 customers still needs to be “educated” about the sun!!!


I – ANALYSIS: MARKET TRENDS<br />

> Sensory aspects:<br />

> Protection and Skincare:<br />

Sun protection has developed into genuine cosmetic product!<br />

>> Light, fluid, fresh, smooth, transparent textures (stop the whitening effect)<br />

>> Resurgence of mineral filters, in favour of organic filters.<br />

>> Protection enriched in moisturising agents, tan activators (Lancaster, Esthéderm),<br />

anti-ageing / anti- wrinkle agents (Roc – hyaluronic acid), slimming agents<br />

(Lancaster, Somatoline), etc.<br />

Segmentation of oily and dry skin in pharmacies (La Roche Posay – Anthélios).<br />

>> Cosmetic oil with a high protection factor: SPF30 (L’Oréal, Ambre Solaire).<br />

>> Increase in sales of SPF50.<br />

>> Rationalisation of factors: 15, 30 and 50 (not 25 and 40).<br />

> Packaging: The focus is on practicality and easy application!<br />

mist<br />

>> Sprays = ¼ of the market. Appearance of aerosols (Roc), Ambre Solaire spray<br />

>> Large family size (L’Oréal, Bioderma).


Protection and<br />

product extra<br />

I – ANALYSIS: COMPETITIVE CONCEPTS<br />

Anti-ageing protection<br />

• Dior Lancaster<br />

• Biotherm Clarins<br />

• Piaubert Avène Educational protection<br />

Atypical new products:<br />

Organic Protection<br />

• Mary Cohr – Pur Environnement Solaire<br />

- Protectors with tanning accelerator = Dior, Decléor etc.<br />

- Protectors with bonus product = Biotherm, Decléor etc.<br />

Technology<br />

THALGO Protection<br />

• anti-UV - Sun’Ytol + filters<br />

• anti-ageing/DNA - Sun’Ytol<br />

• anti-dark spot - Astaxanthin<br />

Sun pleasure<br />

• Garnier<br />

• Nivéa<br />

• L’Oréal<br />

• Yves Rocher<br />

Pleasure<br />

• Esthéderm – Adaptasun<br />

• Carita – Sun Adapt<br />

• Dr P. Ricaud – Intelligence Soleil<br />

Innovation – DNA protection<br />

• Guinot – Nucleic Defense®<br />

• Sothys – Cellu Guard®<br />

• Lancôme – Soleil DNA Guard®<br />

• Matis - Antileukine®<br />

• Orlane – Bio21 BioEnergic and Bio<br />

Protectyl<br />

Classic skincare<br />

• Sisley Clinique<br />

• Decléor Galénic<br />

• Ella Baché Vichy<br />

Pure<br />

protection<br />

• La Roche Posay Cosmence<br />

• Phytomer Payot<br />

• Avène Roc


I – MARKET ANALYSIS: PROTECTOR COLOUR CODES<br />

SPAS<br />

COSMETICS COUNTERS<br />

HIGH-END PRODUCTS<br />

SUPERMARKETS


SPF<br />

SPF<br />

15<br />

How to choose your protection factor<br />

1/ According to phototype<br />

V<br />

Brown hair<br />

Dark skin<br />

Rarely burns<br />

Maximum tan<br />

I- THE CONTEXT: SUN EXPOSURE<br />

VI<br />

Black hair<br />

Black skin<br />

No sunburn<br />

Black<br />

IV<br />

Brown hair<br />

Dark skin<br />

Does not burn easily<br />

Tans easily<br />

I<br />

Auburn hair<br />

Milky skin<br />

Burns easily<br />

Zero tan<br />

II<br />

Blonde hair<br />

Fair skin<br />

Burns easily<br />

Light tan<br />

III<br />

Brown hair<br />

Fair skin<br />

Burns moderately<br />

Tans gradually<br />

2/ According to place of exposure<br />

Sea, mountain, garden/terrace<br />

Peau extrêmement sensible au soleil<br />

Phototype I<br />

Peau sensible au soleil<br />

Phototype II, III<br />

Peau intermédiaire<br />

Phototype IV<br />

Peau assez résistante<br />

Phototype V et VI<br />

Understanding information pictograms<br />

This logo means that the level of UVA protection conforms to the European re<strong>com</strong>mendation for suncare products.<br />

Any product displaying this will have a more effective formula: a serious guarantee for your protection!<br />

Exposition modérée Exposition importante Exposition extrême<br />

HAUTE<br />

30 - 50<br />

MOYENNE<br />

15<br />

FAIBLE<br />

6-8-10<br />

FAIBLE<br />

6<br />

TRES HAUTE<br />

50+<br />

HAUTE<br />

30-50<br />

MOYENNE<br />

15<br />

FAIBLE<br />

6<br />

The Sun Protection Factor indicates the level of protection expected from the sun cream.<br />

When we apply it, we are increasing by 15 times the amount of time in which our skin will burn. However, this concept varies according to<br />

phototype, location and times of exposure.<br />

TRES HAUTE<br />

50+<br />

TRES HAUTE<br />

50+<br />

HAUTE<br />

30-50<br />

MOYENNE<br />

15<br />

There are several types of <strong>com</strong>plexion, known as phototypes. The phototype system enables us to class<br />

individuals according to their skin’s reaction to the sun.<br />

If the skin is very pale and contains little melanin, the skin's natural protective<br />

pigment, it will be naturally more sensitive and less able to defend itself against<br />

UV rays.<br />

The lighter the skin and the higher the level of sunshine > the higher sun protection<br />

factor should be used.


I- THE CONTEXT: SUN EXPOSURE<br />

Expert advice: being safe in the sun<br />

Apply sun cream generously and regularly:<br />

Apply your Thalgo sun protection generously to the face and body, before each exposure and in sufficient quantity.<br />

By reducing the quantity, you significantly reduce the level of protection. Reapply frequently every 2 hours to maintain protection, especially<br />

after swimming, sweating or drying yourself. Sun products do not however offer 100% protection.<br />

Choose a protection factor suited to your phototype and the sun conditions:<br />

Ask your Thalgo beautician for advice on the most suitable suncare products. If you cannot decide between two factors, choose the highest<br />

one.<br />

Time your sunbathing carefully<br />

Avoid exposure to the sun during peak sunshine hours (between 11am and 3pm) or stay in the shade! The sun’s rays are vertical during<br />

these hours and will burn the skin. Over-exposure is dangerous for health, particularly for children.<br />

Wear suitable clothing:<br />

Hat/scarf, T-shirts and sunglasses to protect sensitive areas from the sun.<br />

Protecting young children from the sun:<br />

Do not expose babies or children under 3 years of age to direct sunlight.<br />

Dry well after swimming<br />

Drops of water drying on the skin in the sun are dangerous for sunburn (magnifying effect of water in the sun), but also cause skin<br />

dehydration as they evaporate. If you have been in the sea, only the salt will stay on the skin, which can be very aggressive. As far as<br />

possible, shower well after swimming in the sea.


The sun<br />

High dose risks:<br />

Benefits:<br />

I- THE CONTEXT: SUN EXPOSURE<br />

THE SUN AND UV<br />

The sun is the star of our solar system. Emitting heat and light, it enables life on Earth by sending<br />

solar rays consisting of Ultraviolet, visible light and Infrared.<br />

•Burns and sunburn<br />

•Premature ageing<br />

•Cataracts<br />

•Reduced effectiveness of immune system<br />

•Cancers (Alteration of cellular DNA by UV rays)<br />

•Synthesis of Vitamin D (from tyrosine, a precursor naturally present in the skin)<br />

Skin diseases (psoriasis)<br />

Properties for mental health<br />

Properties for bone health (<strong>com</strong>bats bone fragility:<br />

osteoporosis, osteomalacia, fractures)<br />

The benefits of Vitamin D<br />

Synthesis of tryptamine hormones, the<br />

good mood molecule!<br />

Benefit for Auto-immune diseases<br />

Properties on organ health (high blood<br />

pressure, cardiovascular disease)<br />

Protective properties of cells (reduces the<br />

risk of breast, colon and prostate cancer)


I- THE CONTEXT: SUN EXPOSURE<br />

THE HARMFUL EFFECTS OF THE SUN ON SKIN AND HEALTH<br />

Weakens the immune defence system<br />

•Cell fragility:<br />

UV trigger the formation of free radicals in the cells. These oxidants attack the cell and weaken it.<br />

•Cancers<br />

The sun’s rays attack the DNA in the cells, which be<strong>com</strong>e cancerous.<br />

These multiply in an anarchic fashion and<br />

lead to the development of a cancer.<br />

Sun<br />

Photo-induced skin ageing<br />

•Loss of firmness and elasticity<br />

UV rays damage the collagen and elastin<br />

fibres which keep the skin firm and supple.<br />

The skin starts to sag and crease.<br />

•Wrinkles<br />

Wrinkles are the consequence of a loss of<br />

firmness in the skin.<br />

The skin starts to sag, and a line forms which<br />

reaches as far as the epidermis.<br />

•Dark spots<br />

Pigmentary spots are caused by disorganisation of the<br />

melanocytes. A hyperconcentration of these cells, which<br />

store melanin pigment, cause dark spots to appear.<br />

damages<br />

Sun<br />

re-organises<br />

Collagen<br />

&<br />

Elastin<br />

Melanocytes<br />

Wrinkles appear<br />

melanocyte deposits<br />

Appearance of dark spots


I- THE CONTEXT: SUN EXPOSURE<br />

Sun<br />

THE TANNING MECHANISM<br />

The skin has two mechanisms for protecting itself against the sun:<br />

1. Thickening of the epidermis: Under the action of the UV rays, the cells in the surface<br />

layer of the skin, known as the epidermis, multiply and cause the epidermic layer to<br />

thicken. This thicker layer is more resistant to UV rays, and so can filter more UV.<br />

2. Tanning: The UV rays activate the synthesis of melanin using Tyrosine in the<br />

melanocytes. A natural pigmentary molecule in the skin, it absorbs 90% of the sun’s<br />

harmful UVB rays, acting as a chemical solar filter. These UV rays are therefore not<br />

transmitted to the cells, and are no longer harmful.<br />

active<br />

melanocyte<br />

Tanning<br />

Melanin<br />

Tyrosine<br />

Intelligent protection:<br />

The exact quantity of UV reaches<br />

the skin<br />

=> the skin’s self-protection<br />

mechanisms are put in place<br />

Over-protection:<br />

=>Mechanisms are not activated<br />

=> Weakened skin


I- THE CONTEXT: SUN EXPOSURE<br />

2. Mineral filters:<br />

Sun filters are the active molecules in sun creams. Through their action, the skin is protected<br />

from the UV rays emitted by the sun.<br />

There are two types of filters:<br />

1. Chemical filters:<br />

SUN FILTERS<br />

Chemical filters absorb the UV rays emitted by the sun and re-emit a vibration or radiation that is less<br />

harmful to the skin.<br />

Chemical filters have the same action as melanin, the skin’s natural protector!<br />

Mineral filters, known as “sun screens” react like a protective barrier or film on the<br />

skin. They reflect the UV emitted by the sun, thus protecting the skin. Mineral filters are nanoparticles of talc,<br />

zinc oxide or titanium dioxide, which are better tolerated by sensitive, more fragile skin types.


I- THE CONTEXT: EVERYTHING YOU NEED TO KNOW<br />

ABOUT THE SUN<br />

Infrared<br />

+: give a feeling of warmth and well-being.<br />

-: dehydrate the skin and create a phenomenon of vasodilation, which can cause circulation problems. They are the cause of<br />

heatstroke and insolation.<br />

Visible light<br />

+: an anti-depressant which acts on the modulation of the brain’s hormonal functions.<br />

-: plays a role in skin ageing.<br />

UVA<br />

+: stimulate pigmentation and therefore tanning.<br />

-: very penetrative, they damage the elastic fibres of the skin and are responsible for photo-induced ageing, i.e. the premature<br />

ageing of the skin. They also have a role in the genesis of some skin cancers.<br />

UVB<br />

+: stimulate melanin, causing a tan to appear in 48 hours. Trigger the synthesis of Vitamin D from circulating cholesterol; these are<br />

the “anti-rickets” rays.<br />

-: responsible in the short-term for “sunburn” and in the long-term for premature skin ageing and the genesis of some skin cancers.<br />

Reduce the immune defence system, causing outbreaks of herpes.<br />

The skin, a well guarded barrier<br />

The skin has its own identity and also acts as a barrier, place of transition and <strong>com</strong>munication.<br />

The surface layer of the epidermis contains keratinocytes. When in contact with the sun's rays, these multiply and thicken the epidermis, which increases its<br />

solidity in the light. At the bottom of the epidermis, the melanocytes, pigmentary cells, multiply under the effect of the sun, accelerating the production of a<br />

pigment called melanin, which absorbs the rays and creates a protective screen, plus a brown or golden colour. The abundance and distribution of melanin<br />

determines the colour of the skin and its reaction to the sun. Therefore, people with black skin (which contains more melanin) are better protected against the<br />

sun’s harmful effects.<br />

Tanning, a natural defensive reaction<br />

Under the influence of UVA and UVB, the melanocytes synthesise melanin in greater quantities.<br />

This cellular mechanism happens gradually; the tan only appears a few days after exposure to the sun.<br />

The tan achieved this way creates a protection capable of absorbing up to 90% of UVB, but this is still not sufficient protection to<br />

guard against the harmful effects of the sun.<br />

Tanning does not stop UVA. These are as dangerous as UVB; both are responsible in the long-term for skin cancer.


I- THE CONTEXT: EVERYTHING YOU NEED TO KNOW ABOUT THE SUN<br />

How long does a tan last?<br />

The coloured cells are located in the epidermis, so the tan disappears gradually as the epidermis renews itself.<br />

In around 25 days, it has <strong>com</strong>pletely disappeared.<br />

Can everyone get a tan?<br />

No! Dark skin, which is rich in melanin, is better protected than fair <strong>com</strong>plexions. There are 6 skin phototypes: from 0 (albinos, who cannot tan at all) to 6<br />

(black skin). But even with a high phototype, the protection is only partial. Although melanin filters 60% of UVB, it lets UVA pass through. In addition, from the<br />

age of 30, the number of melanocytes decreases by 8-20% every 10 years, which makes it more difficult to tan.<br />

What is the difference between UVA and UVB?<br />

UVB and UVA are different in intensity and wavelength in the solar spectrum. UVB, which represent barely 2% of UV rays, are however mainly responsible for<br />

tanning: they are 1,000 times more powerful than UVA. However, UVA penetrate deeper into the skin and are therefore just as harmful. In addition, they<br />

damage the elasticity of the skin, causing wrinkles in the long-term.<br />

How do sun creams work?<br />

The protective filters in these products are molecules which absorb certain rays. A filter effective for the whole spectrum of rays does not exist. This is why<br />

several filters are usually <strong>com</strong>bined, without exceeding 6-8% of the product <strong>com</strong>position. There are 2 types of filters in sun creams. Organic filters are<br />

molecules produced by chemical reaction, generally derived from oil. Mineral filters are the powder of opaque minerals (titanium dioxide, talc, mica, iron oxide,<br />

kaolin etc.), very finely ground, which reflect some of the sun’s rays. They are less allergy-forming than organic filters, but require more careful, more regular<br />

application. Read the ingredients well to find out what type of filter your cream contains.<br />

What do the protection factors mean?<br />

The SPF is the ratio between the dose of radiation necessary to cause sunburn on unprotected skin, and the dose necessary to cause the same sunburn on<br />

skin protected by the sun product. For example, with an SPF of 15, you are increasing by 15 times the amount of time in which your skin will burn. But be<br />

careful: the quantity of sun rays varies considerably according to the time of day, or the place where you are...<br />

What are the long-term effects of tanning?<br />

As the skin is exposed to the sun, it be<strong>com</strong>es less elastic, the cells do not renew themselves as often, the coloured pigments cluster together and form Vshapes,<br />

which cause cell damage and can lead to skin cancer.<br />

Are self-tanning supplements effective?<br />

Food such as carrots, spinach, apricots and tomatoes etc. contain beta-carotene or provitamin A. This activates the production of melanin and prepares the<br />

skin for tanning. A very high consumption of these foods or dietary supplements can even colour the skin orange. But be careful: you still need to be protected<br />

against UV rays.


Results:<br />

•Intensifies and enhances the tan<br />

•Preserves the skin’s youthfulness<br />

•Protects the eyes<br />

Active ingredients:<br />

THE SUN SUPPLEMENT: OCEA SUN<br />

For an even deeper tan<br />

•Carotenoids Intense, long-lasting tan<br />

(beta-carotene + astaxanthin + lycopene + lutein)<br />

•Essential Fatty Acids Prevents dehydration, brighter tan<br />

(from borage oil)<br />

NEW PROTECTIVE TECHNOLOGY<br />

SKIN + EYES<br />

•Vitamins B3 and E<br />

trace elements (zinc, selenium) Defends the skin against free radicals, Prevents skin ageing.<br />

Carotenoids<br />

•Lutein Protects the crystalline and the retina.<br />

Thalgo<br />

Nutrition


1<br />

2<br />

3<br />

THE SUN SUPPLEMENT: OCEA SUN<br />

For an even deeper tan<br />

New protective technology which targets the eyes<br />

Major <strong>com</strong>petitive advantage!<br />

• the vast majority of <strong>com</strong>petitor products do not offer this protection<br />

• this protection is essential as the eyes are the most sensitive organs to sun<br />

radiation<br />

A <strong>com</strong>plete formula which takes into account all sun-related<br />

needs: tanning + protection + hydration<br />

• one of the most concentrated formulas in antioxidants on the market, for<br />

optimum protection of the skin before and during exposure<br />

• use of lutein to protect the eyes at the optimum dose of 6 mg per day<br />

Easy to take: one capsule a day is all you need!<br />

Thalgo<br />

Nutrition

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