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10 11 Summary Fotomontagen zu den kub Billboards, Seestraße, Bregenz: The work of Ed Ruscha (born 1937), one of the best-known artist of his generation, eludes established categories. Assigned to pop art at the start of his career and later on to conceptual art, today it is clear that one of the qualities of Ed Ruscha’s work is its never confining itself to one style or medium. For all its variety of styles and techniques, however, Ed Ruscha’s work also displays certain constants. Among these is his use of writing, whether in print form or painted onto pictures on canvas. It is a red thread that runs through his oeuvre from its earliest beginnings to the present. As far back as the early 1960s he produced his legendary artist books. With these works alone Ed Ruscha went down in art history and influenced later generations. His works are represented in the most important museums worldwide, and two years ago a major retrospective of his painting toured the museums of North America and Europe. While that retrospective was devoted exclusively to his paint ing, the Kunsthaus Bregenz will be presenting not one but an entire range of media including drawing, photogravure, book, film, and acrylic and oil painting. The focus will be on an obviousenough area which, nevertheless, has never been fully examined to date, namely, the significance of the book and/or the act of »reading« in his work. Just how productive Ed Ruscha’s engagement with the written word is can be seen from his artist books, all of which are on show in the Bregenz exhibition, as also from the abstract oil and acrylic pictures of the Cityscapes series. Over a dozen such works in the exhibition document not only the atmos pheric density that this combination of visual abstraction and the words supplied in thought can generate, but also a remark able directness varying from despair and aggression to humor. There are also new, large-format pictures, likewise produced exclusively for the exhibition, that are being presented to the public for the first time. The exhibition Reading Ed Ruscha was specially conceived by the artist for the Kunsthaus Bregenz. It will be, surprisingly, his first institutional solo exhibition in Austria. kub 2012.03 Ed Ruscha Ed Ruscha Naive Evian Open Book, 2003, Acryl auf ungrun - diertem Leinen, 50,8 x 60,9 cm Foto: Paul Ruscha © Ed Ruscha Ed Ruscha Index, 2002, Acryl und Tusche auf ungrundiertem Leinen, 61 x 50,8 cm Foto: Paul Ruscha © Ed Ruscha
kub Billboards Ed Ruscha Reading Ed Ruscha 25 | 06 —14|10|2012 Passend zu seiner Ausstellung im Kunsthaus Bregenz wählte Ed Ruscha für die kub Billboards (Seestraße, Bregenz) vier Werke aus seiner Serie Books aus – Starbrats, Naive Evian, Index, Stock Market Technique Number One – und die beiden Werke It’s Payback Time und Your Space Gravure. Vier von diesen Werken zeigen auf- ge schlagene oder ge schlossene Bücher mit hinzugefügten Titeln oder dem Buchtitel als Beschrif tung auf dem Buchdeckel. Die Texte der Titel spielen mit der Form, dem Inhalt und der Lesbarkeit von Worten und den Erwar tun gen der LeserInnen. Zwei davon sind Palindrome und können vorwärts und rückwärts gelesen werden: Starbrats und Naive Evian. Dieses Spiel mit Zeichen und Lesbar- keit wird noch durch das Foto einer Landschaft mit geschwärzten Schriftbalken und das Foto einer leeren, blank glänzenden Hinweistafel verstärkt. Ed Ruscha has selected four works pertinent to his exhibition at the Kunsthaus Bregenz for the kub Billboards (Seestraße, Bregenz): Starbrats, Naive Evian, Index, and Stock Market Technique Number One from his series Books, and the two pieces It’s Payback Time and Your Space Gravure. Four works show opened or closed books with a title added or with a title inscribed on the book cover. The titles texts play with the form, the content, and the readability of words and with the readers expecta ti ons. Two are palindromes, reading the same forward and back ward – Starbrats and Naive Evian. This playing with signs and readability is reinforced by the photo of a landscape with blackened lettering and the photo of a blank shiny empty sign.
Seite 1 und 2: Kunsthaus Bregenz kub 2012.03 Ed Ru
Seite 3 und 4: Ed Ruscha Every Building on the Sun
Seite 5 und 6: Dass Schrift eine besondere Rolle f
Seite 7: Ed Ruscha Baby Jet, 2010, Acryl auf
Seite 12 und 13: 12 13 kub Publikation Ed Ruscha Rea
Seite 14 und 15: 14 15 kub Arena Sommerakademie Kuns
Seite 16 und 17: fr 28 sa 29 so 30 Vorläufiges Konf
Seite 18 und 19: 18 19 Highlight Highlight kub Kunst
Seite 20 und 21: 20 21 Wiedersehen in Bregenz In die
Seite 22 und 23: 22 23 Schule Jugend Kind Lehrerfüh
Seite 24 und 25: fr 06 sa 07 so 08 di 10 mi 11 do 12
Seite 26: Medienpartner Ed Ruscha The End, 19

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