Muuto Katalog 2023

5
a space
that feels
just right
How can design trigger emotion and why do we gravitate
towards one space over another?
It’s these types of questions that drive our dedication to creating
new design, as we hope our perspectives will make you
reflect on what makes a space feel just right.
Our interiors are landscapes for authentic and analogue
experiences. Our homes are filled with objects that stimulate
the senses. Colors that evoke memories and emotions.
Materials that trigger feelings. Shapes that tap into our subconscious.
Objects influence our impression of space and
how we feel when in the presence of them.
Of course, our perceptions of design are subjective. An
object can have a clear personality and convey multiple
messages, depending on the receiver. It could be a small detail
you find endearing. A fabric you like to run your fingers over.
The sound a lamp makes when switched on. Or the color of a
sofa that soothes you. We each experience designs in our own
ways and its colors, shapes, materials and tactility affect how
we interpret our surroundings.
It’s All About Perspectives
Our name Muuto comes from the Finnish word muutos,
meaning new perspective. Drawing on our Scandinavian
roots, we create functional, well-crafted pieces with an
enduring aesthetic and an honest expression. Before we
introduce a new Muuto design, we want to be sure that it
adds a new perspective, building on a strong heritage but
in a modern context—somehow improving or challenging
what has been made before.
We search for designers who share this same mindset. Creatives
with a contemporary take on tradition, who embrace
the essence of Scandinavian design. Who are keen on exploring
a forward-thinking approach to natural materials,
comfort, craftsmanship and durability. Individuals who
bring a fresh set of eyes to creating something new, as well
as new ways of reimagining something old.
People tend to gravitate towards something that feels
familiar yet new. We aim to create designs that are inviting
and intuitively attractive. Designs should spark curiosity
and interest—without imposing itself on its surroundings.
Because a chair in one interior can seem soft and elegant,
whereas in another interior it can look contemporary and edgy.
It’s all about perspectives.
More Than Merely Design
For a design to have character, it involves details that resonate
with us on a deeper level, which results in an object
with presence. Able to set the scene for dining and socializing.
A more focused atmosphere for working. Or a sense of wellbeing
for relaxing.
Everybody knows the feeling of entering a room that feels
good. We hope our perspectives on Scandinavian designs will
inspire you to reflect on your surroundings and how they make
you feel. To create a space that feels just right. •