Online Marketing im B2B - Absolit
Online Marketing im B2B - Absolit
Online Marketing im B2B - Absolit
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Torsten Schwarz: Leitfaden <strong>Online</strong> <strong>Marketing</strong> Band 2 / Kap. 13 <strong>Online</strong>-<strong>Marketing</strong> <strong>im</strong> <strong>B2B</strong><br />
896<br />
[8]18 Use cases of Social CRM: http://www.web-strategist.com/blog/2010/03/05/<br />
alt<strong>im</strong>eter-report-the-18-use-cases-of-social-crm-the-new-rules-of-relationshipmanagement/<br />
[9] 5 cases studies of social crm in b2b: http://www.softwareadvice.com/articles/crm/<br />
social-crm-ftw-how-real-companies-are-going-social-and-winning-1111910/<br />
[10] 2010 – Year of Social CRM – http://www.customerthink.com/blog/2010_year_of_<br />
social_crm<br />
[11] Interview mit Umberto Milleti von Infoview: http://mashable.com/2011/03/21/salessocial-crm/<br />
[12] http://thesocialcustomer.com/leighdow/36230/what-social-crm<br />
[13] 3 Phasen-Modell – Zuhören, Verstehen, Eingreifen: http://www.update.com/de/<br />
Microsite/Social-CRM/COSMIC<br />
[14] The future of Selling: http://www.slideshare.net/OgilvyWW/the-future-of-selling-<br />
6010688<br />
[15] The Business Case for Nonsense: http://www.slideshare.net/t<strong>im</strong>washer/ibm-case-b2bsocial-media?from=ss_embed<br />
[16] http://www.slideshare.net/ronnieray/marketplane-social-media-webinar-april-2009-<br />
1373047<br />
[17] Studie ACTA 2010 Präsentation: Gerhard Faehling: www.acta-online.de/.../acta_<br />
2010/acta_2010_Digitale_Medien.pdf<br />
[18] http://mashable.com/2009/12/08/dell-twitter-sales/