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NICOLAS DAUCHY, THE OWNER OF THE BRASSERIE DU SANCY<br />
INCREASINGLY SOUGHT-AFTER LOCAL BRANDS<br />
Beer can have countless personas and covers a remarkable array of flavours and<br />
freshness. It is a space that resonates with the expectations of young, urban consumers,<br />
due to its moderate pricing, reined-in alcohol content and marketing appeal.<br />
The emergence of craft breweries across France is opening up new avenues for<br />
consumers who want a greater choice of products, with regional provenance and<br />
terroir characters broadening the scope further. In fact, independent breweries<br />
have opened up the lower alcohol and flavoured beer category, whilst at the same<br />
time acting as the custodians of powerfully-flavoured but also easy-drinking, palatable<br />
range staples. They have successfully carved out a place for themselves alongside<br />
market behemoths such as Kronenbourg, 1664, Grimbergen, Heineken, Stella<br />
Artois, Leffe and Hoegaarden. The appeal of regionality comes with a great brand<br />
image. The category is growing in a way akin to that of the wine industry, with<br />
consumers drinking less but looking for a pleasurable experience with a beer that<br />
is both flavourful and characterful. “The market is highly competitive”, comments<br />
Olivier de Brueker, chairman of the Brasserie Lilloise. Demand has increased substantially<br />
and the response to this has been an impressive number of new breweries<br />
entering the fray. But the market generates constant appeal. Over the past ten<br />
years, consumption has changed and offers genuine opportunities for craft beers<br />
that show respect for tradition and provide product ranges that differ from those<br />
of the large manufacturers. And that is undeniably a major plus point…<br />
SUMMER 2023 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE<br />
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