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SPAIN<br />

EXPORT<br />

in the first quarter of the year, ahead of the<br />

summer season.<br />

RODRIGO ESPINOSA, THE WINEMAKER<br />

AT BODEGAS MARQUÉS DEL ATRIO<br />

There is no denying that demand for rosé wine<br />

has constantly increased over the past few<br />

years, adds Donnan, particularly in markets<br />

like Holland and Germany. Bobal, with its<br />

low alcohol content and good acidity, appeals<br />

to international palates. Also, the short, cold<br />

macerations and saignee method used by the<br />

winery produce wines that are very fresh yet<br />

also offer up volume on the palate, and these<br />

qualities are something present-day consumers<br />

value.<br />

BODEGAS MARQUÉS DEL ATRIO,<br />

WHERE ROSÉ MEETS INTENSITY<br />

According to Eduardo Peña, marketing director<br />

at Bodegas Marqués del Atrio, the reason why<br />

rosés have always been confined to “local<br />

consumption” in Spain is because they have<br />

never developed a full-fledged identity or robust<br />

reputation. That is, until now, with a radical<br />

change in direction.<br />

The rosés crafted by Marqués del Atrio receive<br />

the same care and attention as their red and<br />

white counterparts, proudly displaying their<br />

aromatic intensity. The nose delivers an<br />

explosion of fruit aromas where red berries<br />

are entwined with citrus perfumes and a dash<br />

of flowers. Volume and freshness adorn the<br />

palate. These features stem partly from the<br />

choice of cold fermentation, which maximises<br />

aromatic integrity, after the fruit has gone<br />

direct-to-press.<br />

ROSÉS ACCOUNT FOR 7 % OF PRODUCTION<br />

AT BODEGAS MARQUÉS DEL ATRIO<br />

This “more modern” style resonates with preferences<br />

expressed in recent times in the global<br />

marketplace, stresses Peña. Although sales of<br />

rosé account for a marginal 5% of total exports,<br />

the percentage is bound to increase due to<br />

the rise in importer countries, adds Peña.<br />

Yesterday’s Germany and the United Kingdom<br />

SUMMER 2023 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE<br />

41

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