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CHILE HAS <strong>FR</strong>EE TRADE<br />
AGREEMENTS WITH MORE<br />
THAN 65 COUNTRIES<br />
bility Code – 80% of its exports are sustainable. The main markets for Chilean<br />
wines, in terms of value, are China, Brazil, the United Kingdom, the United States<br />
and Canada. Bottled wines account for 55% of its sales, with red varietal blends,<br />
Cabernet Sauvignon, Sauvignon Blanc, white varietal blends, Chardonnay and<br />
Merlot standing out. Chile is the envy of many wine-producing countries, and this<br />
is reflected in the experience of some of its wineries.<br />
CONCHA Y TORO,<br />
EXPORTS TO 130 COUNTRIES<br />
The most famous Chilean wine group is Concha y Toro, one of whose brands, Casillero<br />
del Diablo, is considered as one of the most renowned in the world. Two facts<br />
define its importance in the international market: one is that its first exports date<br />
back to 1933 – pretty remarkable for a South American country – and the other is<br />
that it markets its wines in 130 countries. Its main markets at the end of 2022 were<br />
the United Kingdom (where it has a strong advertising presence in the football<br />
and rugby leagues), the United States, Chile, Brazil and Mexico. The company’s<br />
export strength is underscored by its 13 distribution offices around the world in<br />
addition to other distributors and independent sales offices, all of which are aimed<br />
at strengthening its sales network.<br />
104 SUMMER 2023 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE
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