PDF/BOOK Content Design

Content Design
Description :
Between 2010 and 2014, Sarah Winters (was Richards) and her

team at the United Kingdom&#8217sGovernment Digital Service did
what many thought impossible: they took over 400 separate
government websites and transformed them into a single site
designed to effectively serve its users. In doing so, they codified a
new discipline: content design.Content design isn&#8217tgraphic
design or just copywriting under another name. Content design
focuses on what content best serves the users&#8217needs,
whether it be the written word, infographics, visuals, videos, or
charts.At the core of content design are the needs of the
users&#8212an this means determining what your users want. More
than this, it&#8217sabout analysing data to determine when,
where, and how users want to digest information. There is no room
for assumptions in content design&#8212sucess or failure hinges on
how well you understand your users&#8217needs.Discover the
power of designing completely user-based content, grounded not on
what organisations think their users want but on the needs, actions,
and motivating forces of your site visitors.