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Navigating the Politics of UX: Strategies and Stories from 40 Years
in the Trenches

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In 1996, I began teaching a two-day UX workshop to HP's product divisions throughout the US,
Europe, Canada, and Asia. I had worked at HP for the past 14 years as a manager and
engineer/scientist, most recently as a member of HP Corporate Engineering's Design for the User
team.Our charter was to research UX best practices from preeminent thought leaders in the field
and craft our own HP version of UX design and engineering, a set of essential mindsets, models,
and methodologies that would work in a fast-paced, high-tech, multinational corporation with
products ranging from PCs and printers, to operating systems and network management software,
to oscilloscopes and circuit board testers, to patient care monitors and liquid chromatographs, to
DVD-writers and digital cameras - and everything in between.I concluded the workshop with a
one-hour session on Navigating the Politics of Change. UX design was a fairly new concept in
HP's engineering culture and converts were likely to run up against the corporate immune system
when they put my teachings into practice. As an early UX practitioner myself since 1982, I had
experienced many of the obstacles my attendees would face and - through trial and error,
success, and failure - I had learned some strategies for dealing with them.Fast forward 26 years
and four companies later - with full-time leadership roles in internal UX teams at GE, UnitedHealth
Group, Deloitte, and Edmentum, plus engagements with innovative companies like Microsoft,
Intuit, and IBM - and I've encountered a wide range of challenges and opportunities that arise
when building and leading internal UX teams.I've discovered that skilled UX practitioners often find
their best efforts thwarted by political obstacles. Either they haven't learned how to deal with a
corporate culture that doesn't fully grok the value of UX, or they have yet to develop working
relationships with other functional teams that are essential for UX initiatives to succeed.Navigating
the Politics of UX: Strategies and Stories from 40 Years in the Trenches provides a playbook for
managing and advancing your career as a UX professional. This series comprises three
volumes.VOLUME 1: PEOPLEPart 1: Cultivating Relationships - strategies for cultivating and
sustaining relationships with partners in other functional areasPart 2: Fostering a UX-Driven
Corporate Culture - strategies for dispelling persistent myths that prevent companies from
achieving the highest stage of UX maturityPart 3: Designing a Supportive UX Microculture -
strategies for crafting an inspiring microculture in which your UX team can thrive and contribute
their best workPart 4: Selling UX - strategies for making the business case for UX initiatives and
leading a breakthrough projectVOLUME 2: OPERATIONSPart 5: ReOps - strategies for funding,
conducting, collecting, and deploying research to drive product roadmaps and design
decisionsPart 6: DesignOps - strategies for navigating the unique operational challenges facing
UX practitioners in the day-to-day performance of their jobsVOLUME 3: CAREERPart 7:
Beginnings - strategies for UX education and training, transitioning to UX from other roles,
interviewing for jobs, and managing the first five years of your careerPLEASE NOTE: When you
purchase this title, the accompanying PDF will be available in your Audible Library along with the
audio.