FREE READ (PDF) Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce

Kill Your Conversion Killers with The Dexter
Method: A Pragmatic Approach to Conversion
Optimization for E-Commerce
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Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it
matters, how to approach it, and the start-to-finish steps you can take to grow your revenue.
Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally,
making even &#8220dr&#8221topics like Google Analytics easy to understand. From metrics all
the way down to microcopy, Bryon distills his years of experience into a manual for continuous
revenue growth.After reading Kill Your Conversion Killers, you&#8217llbe able to:Quickly prioritize
tests by calculating potential revenue growthLeverage the psychological drivers that push
prospects to buyCreate and deploy friction-free design and UXConfidently run meaningful A/B
testsAvoid dangerous &#8220bet practices&#8221that can tank your revenueSpot potential
conversion killers at a glanceBottom line: Kill Your Conversion Killers is a must-read for every
revenue-driven e-commerce marketer.