29.07.2022 Aufrufe

Bürklin Elektronik Quarterly # 03/2022 Englisch

Bürklin Quarterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.

Bürklin Quarterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.

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BÜRKLIN<br />

QUARTERLY # <strong>03</strong><br />

<strong>2022</strong><br />

PRODUCT INNOVATIONS<br />

AND HIGHLIGHTS


TOPIC<br />

OVERVIEW<br />

Subscribe to our newsletter now!<br />

All the news, all the promotions,<br />

valuable know-how,<br />

can be unsubscribed at any time!<br />

DEAR<br />

READERS<br />

P. 02 Imprint<br />

P. <strong>03</strong> Foreword<br />

P. 04 Trade fair<br />

Review of the Intertool and<br />

SPS Parma trade fairs<br />

P. 05 <strong>Bürklin</strong> <strong>Elektronik</strong><br />

Summer party<br />

P. 06-11 Project completion<br />

<strong>Bürklin</strong> Smart Online Shop<br />

P. 12-13 Partnership<br />

RAY ELECTRONICS<br />

P. 14-15 Standard enclosure<br />

Product Highlights<br />

from HAMMOND ELECTRONICS<br />

P. 16-17 Modular Industrial Connectors<br />

Domino modules<br />

from HARTING<br />

P. 18-19 USB-C<br />

Innovations<br />

from LUMBERG<br />

P. 20-21 LAPP<br />

Eight strong brands under one roof<br />

P. 22-25 Electromobility<br />

Innovative developments<br />

thanks to semiconductor technology<br />

P. 26-31 Interview<br />

Jürgen Lampert on the<br />

semiconductor bottleneck<br />

with MARKT & TECHNIK<br />

Welcome to the third issue of our <strong>Quarterly</strong> Magazine in <strong>2022</strong>.<br />

The time has come! Another milestone in our transformation from the first and leading catalogue distributor in<br />

Germany to a European/international digital distributor based in Munich has been reached. We have started the<br />

continuous activation of our new <strong>Bürklin</strong> online shop. In this issue we inform you about the project completion<br />

as well as the most important innovations and advantages of the new online shop. You can expect a modern,<br />

cross-platform design as well as many new and further developed functions. Of course, the work on our online<br />

hop is not finished with the go-live. We will continue to optimise and develop our online shop based on your<br />

requirements and needs. If you have any questions - we will be happy to help you. Just give us a call.<br />

In addition to the article about our new online shop, we have again compiled interesting topics for you. We look<br />

back at our trade fair appearances at two international trade fairs, give you an impression of our summer party,<br />

take a stand on the semiconductor shortage and present product innovations and highlights.<br />

You can also find current information about our company and vacancies on LinkedIn.<br />

Visit us - it‘s worth it.<br />

Enjoy reading and stay healthy.<br />

Best regards<br />

Jürgen Lampert<br />

CEO <strong>Bürklin</strong> <strong>Elektronik</strong><br />

IMPRINT<br />

Editor & Head of Advertising:<br />

Thomas Hinze-Clausen, <strong>Bürklin</strong> <strong>Elektronik</strong>, Head of Marketing<br />

Layout & Design: Clausen & Partner Munich | Tel.: 089 123 914 63<br />

Print: Druck & Medien, Kolpingring 3, 82041 Oberhaching-Munich<br />

Publisher & Address: <strong>Bürklin</strong> GmbH & Co. KG | Grünwalder Weg 30 |<br />

82041 Oberhaching | Germany | Tel.: +49 89 55875-0 |<br />

Fax: +49 89 55875-421 | E-Mail: info@buerklin.com | www.buerklin.com<br />

Copyright: All articles published in <strong>Bürklin</strong> <strong>Elektronik</strong> <strong>Quarterly</strong> are<br />

protected by copyright. All rights, including translations, are reserved.<br />

Reproductions of any kind, whether photocopies, microfilm or recording<br />

in data processing systems, require the written permission of the publisher.<br />

It cannot be concluded from the publication that the solution<br />

described or the designation used is free of industrial property rights.<br />

Liability: In the event that <strong>Bürklin</strong> <strong>Elektronik</strong> <strong>Quarterly</strong> should contain<br />

incorrect information, a liability only comes into consideration in case<br />

of gross negligence of the publisher or his employees.<br />

Pictures: Cover, P.2, P.4/5, P.6/7, P.8/9, P.10/11, P.18/19, P.22/23,<br />

P.24/25, P.27, P.28/29, P.30/31, P.32 © iStock by GettyImages;<br />

P.3 © Jürgen Lampert; P.4/5, P.8, P.10 © <strong>Bürklin</strong>;<br />

P.12/13 © Ray Electronics; P.14/15 © Hammond Electronics;<br />

P.16/17 © Harting; P.19 © Lumberg; P.20/21 © Lapp;<br />

Some articles have been tra nslated from the original German<br />

into English<br />

PS: I would be very happy about your feedback or personal contact.<br />

My contact details: juergen.lampert@buerklin.com<br />

2 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

3


FAIR REVIEW<br />

INTERTOOL AUSTRIA<br />

FAIR REVIEW<br />

SPS PARMA<br />

In <strong>2022</strong> <strong>Bürklin</strong> <strong>Elektronik</strong> was an exhibitor at Intertool<br />

for the first time and presented ourselves to the interested<br />

public for four days. Intertool in Wels is Austria‘s<br />

largest B2B trade fair for the manufacturing industry.<br />

From 10-13 May, 250 exhibitors and 10,405 visitors<br />

experienced how versatile and exciting industrial manufacturing<br />

and automation technology is at Austria‘s<br />

largest industrial trade fair.<br />

SPS Italia is one of the largest international trade fairs<br />

for electrical automation technology. What makes it<br />

special is that not only components but also systems<br />

are presented here. This makes it one of the few trade<br />

fairs that offers integrated automation solutions. Visitors<br />

can find all the necessary system components under<br />

one roof. <strong>Bürklin</strong> <strong>Elektronik</strong> was an exhibitor at the SPS<br />

in Parma for the second time. In addition to interesting<br />

products and solutions, we presented our activities<br />

regarding our transformation from the first and leading<br />

catalogue distributor in Germany to a European/international<br />

digital distributor to the international audience.<br />

BÜRKLIN SUMMER PARTY<br />

TEAMBUILDING<br />

AND EVENT<br />

Teamwork, flexibility and creativity, among other things, are the recipe for<br />

successful businesses. The same applies to building a chain of impulses.<br />

watch movie<br />

At our summer party, our employees worked together to create a chain of impulses using building materials such<br />

as laths, balls, buckets, skittles and much more. All members within a team and across teams worked together<br />

and created a large domino effect with creative ideas and solutions. The finale was the joint release of the impulse<br />

chain and at the end of the run the release of a final impulse. Afterwards, the experience was discussed in detail in<br />

the marquee with delicious food for the palate and throat.<br />

4 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

5


PROJECT COMPLETION<br />

SMART BÜRKLIN ONLINE SHOP<br />

OUR NEW<br />

ONLINE SHOP<br />

PUTS OUR<br />

CUSTOMERS<br />

EVEN MORE IN<br />

THE CENTRE<br />

THE CUSTOMER IS THE FOCUS<br />

AT BÜRKLIN ELEKTRONIK<br />

The result: Our online shop focuses<br />

even more on our customers with<br />

new functions and a clear structure,<br />

and at the same time convinces with<br />

a fresh and modern design! With the<br />

new online shop, we want to increase<br />

our digital presence and improve the<br />

buying experience for our customers.<br />

The establishment of a future-proof<br />

system landscape is a decisive<br />

investment in the future and an important<br />

milestone in the future digital<br />

transformation of <strong>Bürklin</strong> <strong>Elektronik</strong>.<br />

IN ORDER TO CONTINUE TO ADAPT TO THE NEEDS OF OUR<br />

CUSTOMERS AND THE RAPIDLY CHANGING REQUIREMENTS<br />

OF THE MARKET AND DIGITALISATION, WE HAVE DECIDED,<br />

AFTER STRATEGIC PLANNING, TO RAISE OUR ONLINE SHOP<br />

TO A NEW LEVEL AND MAKE IT EVEN MORE EFFICIENT<br />

FOR YOU.<br />

REALISATION<br />

SOFT GO-LIVE<br />

As announced in <strong>Quarterly</strong> #04/2021,<br />

we were able to realise our soft golive<br />

in June <strong>2022</strong>. As planned, there<br />

will be a comprehensive pilot and<br />

test phase with selected customers<br />

and suppliers before the system<br />

changeover. In this phase, we would<br />

like to take the time to consider all<br />

valuable customer feedback in the<br />

project according to their needs.<br />

At this point, we would like to thank<br />

all selected customers and suppliers<br />

who have provided us with regular<br />

feedback on our new online shop<br />

since this time!<br />

6 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

7


GRADUAL ROLLOUT<br />

OF THE NEW ONLINE SHOP<br />

The technical completion of the new<br />

online shop in connection with the<br />

positive feedback from the customer<br />

and supplier testing enables us to<br />

gradually make our new online shop<br />

accessible to all our customers. Over<br />

the next few weeks, we will gradually<br />

grant you - dear customers - exclusive<br />

access to our new online shop and<br />

the associated added value.<br />

WE HAVE COMPILED THE MOST IMPORTANT INNOVATIONS AND ADVANTAGES<br />

OF THE NEW ONLINE SHOP FOR YOU:<br />

NEW DESIGN AND<br />

PERFORMANCE BOOST<br />

IMPROVED SEARCH<br />

AND FILTER FUNCTIONS<br />

ADVANCED CUSTOMER<br />

SELF-SERVICE FUNCTIONS<br />

The focus is on optimising userfriendliness<br />

to further improve the<br />

shopping experience for our customers.<br />

The optimised design ensures<br />

intuitive operation on all devices. The<br />

responsive design not only gives you<br />

the perfect overview on your PC, but<br />

also allows you to order flexibly and<br />

user-friendly via your smartphone or<br />

tablet. Under the bonnet, of course,<br />

is power, which ensures fast loading<br />

times and will make you happy<br />

With the extended search and filter<br />

functions, you will find your articles<br />

easier and faster. This is ensured by<br />

a search engine-friendly navigation<br />

structure, a product search and filter<br />

options that are generated dynamically.<br />

The result is precise search<br />

hits!<br />

The order history, where you can see<br />

all your orders, is just a small step.<br />

In future, you will also be able to see<br />

the current status of your order. The<br />

customer self-service functions will<br />

be further expanded in the future so<br />

that you have all important information<br />

in one place and are thus always<br />

flexible and independent. If you do<br />

need support, our customer service<br />

is always there to help and advise<br />

you in the best possible way.<br />

THE DIGITAL CUSTOMER ACCOUNT PROVIDES<br />

COMPREHENSIVE FUNCTIONALITIES:<br />

- Access to the order history of all orders placed<br />

offline as well as online<br />

- Insight into the current order status<br />

with shipment tracking<br />

- Master data maintenance<br />

- Management of watch lists and order templates<br />

8 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

9


ALL ADVANTAGES AT A GLANCE:<br />

“The PIM system Contene<br />

ensures the methodical flow of<br />

product information from the<br />

data origin to the buyer. It links<br />

the most diverse data sources,<br />

generates standardised data<br />

quality and monitors workflows.<br />

Christian Nitschke<br />

WE WOULD LIKE TO EXPRESS<br />

OUR SINCERE THANKS TO ALL OUR<br />

COLLEAGUES<br />

- thank you for your daily commitment<br />

on our common path of digital<br />

transformation!<br />

Managing Partner<br />

New functions<br />

Focus on our customers<br />

New design / Better usability<br />

Usable on all devices<br />

Optimised search and filter function<br />

Fast loading times<br />

Improved product data quality<br />

ASSORTMENT DESIGN AND<br />

DATA QUALITY<br />

In the new online shop, we present<br />

our customers with the entire range<br />

of DIE GANZE ELEKTRONIK products<br />

in a user-friendly and comprehensible<br />

way. A big step in this process<br />

was the introduction of a product<br />

information management system<br />

(PIM), which we reported on in<br />

<strong>Quarterly</strong> #<strong>03</strong>/2021. This makes<br />

all product information available<br />

centrally in one place. In addition,<br />

our product range was expanded<br />

and re-sorted. Finally, the data<br />

quality of the product data was<br />

raised to a new level.<br />

A BIG THANK YOU<br />

goes to all our partners who have<br />

supported us in this project in the<br />

technical implementation always<br />

coupled with competent advice.<br />

With our implementation partner<br />

Bits & Minds we get the store<br />

development and the continuous<br />

optimisation of the search from<br />

one source! You can find all the<br />

advantages and innovations of<br />

our optimised <strong>Bürklin</strong> search in<br />

<strong>Quarterly</strong> #02/<strong>2022</strong>.<br />

of T+S Text und Satz<br />

Verarbeitungs-GmbH<br />

“Since 2015, we have successfully<br />

supported <strong>Bürklin</strong> <strong>Elektronik</strong> with<br />

consulting, customisation and<br />

support for Microsoft Dynamics<br />

NAV / Business Central. With<br />

future-proof interfaces to the<br />

new online shop, we can show<br />

<strong>Bürklin</strong> customers the prices<br />

and availabilities in real time<br />

analogue to the data in the<br />

merchandise management<br />

system.<br />

Matthes Schubert<br />

ERP project manager<br />

at SHB Business Solutions<br />

“Particularly with extensive product<br />

ranges and complex requirements<br />

for different sales channels,<br />

the ultra-modern Intershop<br />

Commerce platform can show off<br />

all its strengths. With maximum<br />

flexibility and performance, <strong>Bürklin</strong><br />

<strong>Elektronik</strong> is ideally equipped<br />

for future growth.“<br />

Peter Dietrich<br />

Vice President Sales for the Germany,<br />

Austria, Switzerland region:<br />

“We worked very hard on integrating<br />

Intershop, ERP, PIM, search,<br />

cloud and much more, so that<br />

in the end it becomes an online<br />

shop. The result is a modern,<br />

flexible and scalable solution<br />

that will reliably support purchasing<br />

in the future. We are very<br />

pleased that we were able to<br />

keep our promise in terms of<br />

deadline and budget, and that<br />

we are able to accompany<br />

<strong>Bürklin</strong> <strong>Elektronik</strong> on its<br />

further journey.“<br />

Rafael Kubina<br />

Managing Director<br />

of Bits & Minds GmbH<br />

“We hope that our new online<br />

shop will convince you and wish<br />

you every success now in using<br />

the new functionalities as well as<br />

a great shopping experience at<br />

<strong>Bürklin</strong> <strong>Elektronik</strong>!“<br />

Caren Jaeger<br />

Project Manager Smart <strong>Bürklin</strong><br />

Online Shop at <strong>Bürklin</strong> <strong>Elektronik</strong><br />

WE WOULD ALSO LIKE<br />

TO THANK OUR CUSTOMERS<br />

AND SUPPLIERS:<br />

Thank you for your trust in us and<br />

our performance promises. We<br />

look forward to a long and trusting<br />

cooperation.<br />

With the new online shop, <strong>Bürklin</strong><br />

<strong>Elektronik</strong> has created the conditions<br />

for further growth and the integration<br />

of future digital trends. After a<br />

successful go-live in the summer,<br />

the aim is to continuously optimise<br />

and further develop our online shop<br />

functionally and technically based<br />

on our customer requirements and<br />

needs.<br />

We will soon be starting the continuous<br />

activation of our new <strong>Bürklin</strong><br />

online shop in the new design and<br />

with all the added value for our<br />

customers and suppliers. At the<br />

same time, our current online shop<br />

will of course continue to be available<br />

to you in full until the complete<br />

activation of the new <strong>Bürklin</strong> <strong>Elektronik</strong><br />

online shop - we look forward to<br />

your visit!<br />

From: CAREN JAEGER<br />

Head of eCommerce<br />

10 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

11


RAY ELECTRONICS<br />

REVIEW OF<br />

32 YEARS OF SUCCESSFUL<br />

COOPERATION<br />

Ray Electronics is a supplier in the field of electronic assemblies and<br />

offers engineering and manufacturing under one roof.<br />

In 1992, Ray entertainment (now Ray electronics) was<br />

founded and in 2004, RTI GmbH, which manufactures<br />

optoelectronic devices and high-power lasers, was also<br />

founded. Since these devices are very expensive and are<br />

not produced in large quantities, long waiting times and<br />

high costs at suppliers characterised the business from<br />

the beginning.<br />

Nevertheless, the demand for pilot series or smaller<br />

quantities is there and we decided to serve exactly this<br />

niche. From the idea to the finished product. The entire<br />

production process comes from a single source: circuit<br />

design, routing, assembly, software creation and<br />

commissioning. This eliminates the need for lengthy<br />

developer meetings between electronics engineers,<br />

programmers, mechatronics engineers and assemblers.<br />

The customer and Ray Electronics are one team.<br />

In the meantime, our portfolio has expanded to include<br />

the planning and sale of photovoltaic systems. This<br />

was due to the complexity of today‘s systems, which<br />

can hardly be managed by a classic electrical company.<br />

Special solutions and intelligent algorithms that run in<br />

customised programmes are the order of the day here.<br />

The variety of systems on offer makes it difficult for the<br />

customer to recognise which is the best and, above all,<br />

the most qualitatively sensible system for him.<br />

Due to the variety of different projects, ranging from<br />

simple terminal boxes to high-performance single-board<br />

computers, the demand for special components<br />

as well as standard components is very high. And<br />

since time is of the essence, our geographical proximity<br />

to <strong>Bürklin</strong> is a blessing. Despite careful stock-keeping<br />

of all standard components, it sometimes happens<br />

that one or the other roll runs out. Especially when the<br />

machines we use process over 40,000 components per<br />

hour. Of course, our machines run 100% CO2-neutral<br />

with photovoltaics and battery storage.<br />

We are already personally known to the friendly and<br />

competent staff in the <strong>Bürklin</strong> <strong>Elektronik</strong> Shop. Many<br />

a hurdle has been overcome for us here. Whether they<br />

stayed a little longer for us or went into the warehouse<br />

themselves to speed up the order picking. Roll picked<br />

up, clamped, on it goes. That‘s how it should be.<br />

<strong>Bürklin</strong> <strong>Elektronik</strong> has a very good network for the<br />

procurement of special components and has even often<br />

been able to help out with obsolete components. So<br />

from the first purchase of a relay in the shop in Munich<br />

32 years ago until today, we are very happy that the „Yellow<br />

Angel“ for electronic components exists.<br />

Karl-Heinz Käs<br />

Ray Electronics<br />

laser | lights | electronics<br />

electronics<br />

12 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

13


HAMMOND ELECTRONICS<br />

STANDARD<br />

ENCLOSURES:<br />

FAR MORE THAN<br />

SIMPLE BOXES<br />

Many specialist manufacturers<br />

produce standard enclosures for the<br />

electrical and electronics industries<br />

in a wide range of sizes, designs, and<br />

materials. The initial choice facing a<br />

designer is whether to commission<br />

a custom enclosure for the particular<br />

project or whether to choose<br />

a suitably-sized standard one from<br />

a reputable supplier. If the sales<br />

volumes are expected to be high,<br />

then a custom design is often a good<br />

way to go from the cost point of view,<br />

although extended lead times,<br />

particularly at the moment, can<br />

delay the launch of the product.<br />

Alternatively, most non-consumer<br />

electronic products sell in relatively<br />

low volumes, so modifying a<br />

standard enclosure is the optimum<br />

route. The main advantages of<br />

standard enclosures are that there<br />

are no non-recurrent engineering<br />

and tooling charges; distributors<br />

keep products on the shelf, so the<br />

time to market is as low as it can be;<br />

the unit costs are attractive and the<br />

design has been field proven in many<br />

different applications. Obviously,<br />

there may have to be an element<br />

of compromise in the mechanical<br />

design of the PCB and other components<br />

to ensure that they will fit into<br />

the chosen standard enclosure, but<br />

providing the enclosure is selected<br />

at an early stage of design process,<br />

this will not generally be a problem.<br />

In many cases, the PCB will be of a<br />

custom size and shape anyway and it<br />

is a lot easier to make the PCB fit the<br />

housing than it is to find a slightly<br />

differently shaped standard enclosure<br />

that offers the right choice of<br />

protection and sealing.<br />

The four main options used for<br />

electronic enclosures are die-cast<br />

and extruded aluminium and polycarbonate<br />

and ABS plastic. Aluminium<br />

housings are strong and robust;<br />

they do not corrode, are electrically<br />

conductive, have an intrinsically high<br />

level of electro-magnetic attenuation<br />

and are easily machined. With<br />

a suitable gasket fitted between the<br />

lid and the base, environmental<br />

sealing to IP68 is readily achieved,<br />

an increasingly important requirement<br />

as electronic systems are<br />

increasingly installed on the factory<br />

floor. Die-cast enclosures can<br />

be cast with relatively thin walls,<br />

although they will always be far<br />

heavier than the equivalent sized<br />

plastic moulded one. For applications<br />

where protection against shock<br />

damage is important, where EMC is<br />

likely to be an issue or where high<br />

temperatures, dust or water are<br />

expected to be present, the die-cast<br />

or extruded enclosure is the ideal<br />

choice.<br />

Polycarbonate or ABS moulded<br />

enclosures are lightweight, are good<br />

electrical insulators, and can be<br />

moulded to extremely fine tolerances<br />

to give good detailing on the finished<br />

product. Both materials have good<br />

shock resistance and are shatterproof.<br />

As with die-cast aluminium<br />

enclosures, environmental sealing<br />

up to IP68 can be achieved though<br />

the addition of a suitable gasket<br />

material between the apertures and<br />

the body of the unit. Polycarbonate<br />

offers excellent impact protection, is<br />

stable over a wide temperature range<br />

of -20°C to 140°C and is UV-stable,<br />

allowing it, to be installed outdoors.<br />

ABS enclosures are more cost effective<br />

than polycarbonate ones. They<br />

are better suited to indoor use as<br />

they have lower resistance to extreme<br />

conditions and industrial chemicals<br />

than polycarbonate.<br />

Von: RUSSELL IRVINE<br />

Hammond Electronics<br />

A superficial glance at a moulded<br />

or die-cast enclosure may give the<br />

impression that it is a simple box,<br />

but it is the end result of a great deal<br />

of design effort and manufacturing<br />

expertise that has been expended<br />

to create the most useful and feature-rich<br />

housing, suitable for use<br />

in a wide variety of applications and<br />

environments. Distributors such<br />

as <strong>Bürklin</strong> keep extensive stocks of<br />

standard enclosures on the shelf, and<br />

are increasingly partnering with their<br />

manufacturing suppliers to provide<br />

technical support to their customers<br />

at the design stage to help specify<br />

the most appropriate enclosure.<br />

Work with your distributor and his<br />

enclosure manufacturer from an early<br />

stage in the project design cycle to<br />

tap the wealth of experience behind a<br />

standard enclosure.<br />

14 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

15


HARTING<br />

HAN-MODULAR ®<br />

DOMINO MODULES:<br />

THE NEXT LEVEL<br />

OF MODULAR INDUSTRIAL<br />

CONNECTORS<br />

LESS WORK,<br />

LOWER ENERGY COSTS<br />

The foundation for today‘s industrial<br />

transformation is formed by basic<br />

technologies such as interfaces for<br />

the transmission of power, data<br />

and signals.<br />

HARTING is therefore launching<br />

the Han-Modular ® Domino modules,<br />

which will take the world of modular<br />

industrial connectors to the next<br />

level. They open up new possibilities<br />

for optimisation, including space<br />

and weight savings of up to 50%,<br />

thus reducing the CO2 footprint.<br />

HARTING presents the Han-Modular ® Domino modules<br />

as the next development stage of the modular connector.<br />

The new series primarily meets the industry‘s<br />

requirements for saving installation space and weight.<br />

Just as a domino has two separate squares, a Domino<br />

Module is composed of two “cubes”. The standard<br />

Han-Modular ® mating face is split in two almost square<br />

surfaces, in which even larger contacts can be accommodated.<br />

The Cubes support the configuration of customised<br />

connectors that are precisely tailored to the requirements<br />

of a design. Power, signal and data or compressed<br />

air as well as male and female contacts can be combined<br />

in one module. Overall, the number of required interfaces<br />

per unit is reduced. The connection technology<br />

becomes smaller and more lightweight, more modules<br />

and module types than before fit into one connector.<br />

Installers also benefit: With shorter assembly times,<br />

the overall labour input is reduced. This picks up on the<br />

megatrend of demographic change and counteracts the<br />

shortage of skilled workers. The lighter and smaller<br />

interfaces support decarbonisation. A major rail manufacturer<br />

has calculated that a train in operation saves<br />

14,000 EUR in energy costs with every kilo of weight over<br />

the 40-year service life. The calculation is based on the<br />

energy prices of 2015; today, the value is significantly<br />

higher due to the cost increase.<br />

CONNECTIVITY+<br />

HARTING designates products that adapt to social megatrends<br />

such as sustainability and demographic change as<br />

“Connectivity+”. The Domino Modules are among them,<br />

because they help to reduce costs in the assembly and<br />

operation of machines and systems and to save resources.<br />

This applies both to production – in order to manufacture<br />

smaller components, using less material and<br />

energy – and transports, which benefits from the space<br />

and weight savings as well as more flexibility. Individual<br />

assemblies can thus be reused in the sense of the platform<br />

idea; sustainability is improved.<br />

16 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

17


LUMBERG<br />

USB-C: THE NEW STANDARD<br />

IN MANY INDUSTRIES<br />

For professionals, it is clear that<br />

USB-C, the 24-poles USB 3.1 Type<br />

C connector, is triumphant and will<br />

replace the common 4-pin USB 2.0<br />

Type A connectors in the short to<br />

medium term.<br />

The widely used Apple MacBook with<br />

Retina display and the Chromebook<br />

Pixel from Google were the first to<br />

use USB-C in 2015. The connector<br />

served as the only interface and<br />

also as a power supply. Since then,<br />

USB-C has moved from computer<br />

applications into almost all industries.<br />

USB (short for Universal Serial<br />

Bus) already has a long history.<br />

It all started in 1996 with USB 1.0<br />

with a meager 12 Mbit/s today. In<br />

2000, USB 2.0 was specified with<br />

480 Mbit/s – still the most widely<br />

used version today. Since 2014,<br />

USB 3.1 now allows up to 10 Gbit/s.<br />

In 2017, USB 3.2 was specified with<br />

a transfer rate of up to 20 Gbit/s,<br />

and in 2019 USB 4 was added with a<br />

data transfer rate of 40 Gbit/s – but<br />

neither has (yet) become established.<br />

USB is downwardly compatible<br />

– but then only to the respective<br />

weaker performance.<br />

In the case of the USB 3.1 chassis<br />

socket type C, it can clearly be said<br />

that it is a new connector. The advantages<br />

are obvious: With 24 poles<br />

– for the first time the transmission<br />

of several data streams at the same<br />

time is possible – it is very compact<br />

– about the same size as Micro-USB<br />

Type B, which is still known from<br />

many smartphones and tablets.<br />

In addition, it is now orientationsafe<br />

due to point symmetry – at last<br />

it doesn‘t matter how around it is<br />

plugged into the device. USB-A and<br />

Micro-USB have gained a reputation<br />

over the years for requiring at least<br />

three insertion attempts until the<br />

connector is seated in the socket.<br />

Lumberg offers these variants with<br />

article number 2436 (01 to 04),<br />

article 2434 01 with the seal in IP67.<br />

Lumberg also ensures that type C<br />

also provides the full range of functions<br />

of connector type 3.1, since<br />

„type C“ is initially only an indication<br />

of the design of the connector and<br />

not a guarantee of the range of functions.<br />

Specifically, this means for the<br />

electrical data in the temperature<br />

range of -25 °C/+85 °C:<br />

Contact resistance: 40 mΩ<br />

(2436 01: 60 mΩ)<br />

Rated current: 5 A<br />

(pole-dependent 1.25 A/0.25 A)<br />

Rated voltage: 5 V<br />

Lumberg‘s type C surface mount<br />

connectors (SMT/THR) are designed<br />

to be angled for the printed<br />

circuit board. In addition, they are<br />

also designed for semi-recessed<br />

installation (mid-mount) on the PCB,<br />

which enables space-saving applications.<br />

The connector is also available<br />

with a seal to the mounting hole in<br />

IP67 dust-tight and with protection<br />

against temporary submersion,<br />

which opens up further application<br />

possibilities.<br />

Introduced to connect external<br />

devices to computers, USB-C is now<br />

the first choice due to its significantly<br />

increased capabilities in terms<br />

of speed and data volumes as well<br />

as power supply. USB-C will thus<br />

also clearly establish itself for the<br />

connection of monitors, for example,<br />

in the world of machine and automation<br />

technology, through medical<br />

technology to the new standard<br />

interface in automotive technology.<br />

www.lumberg.com<br />

18 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

19


1. 5.<br />

LAPP<br />

EIGHT STRONG<br />

BRANDS<br />

LAPP: This name stands for innovative connection<br />

solutions like no other. Our brand stands for quality,<br />

customer service and a deep understanding of the<br />

industries and applications in which our products are<br />

used. We are the world market leader, supplying<br />

everything from cable, connectors and accessories to<br />

fully integrated connection solutions. LAPP products<br />

are used in production machinery, industrial robots,<br />

public transport, food processing, alternative energy,<br />

charging systems for electric vehicles, oil drilling<br />

platforms and much more.<br />

1. ÖLFLEX ® – VERSATILE CONNECTING<br />

AND CONTROL CABLE<br />

In 1959, ÖLFLEX ® was the very first control cable to<br />

be designed with colour-coded wires and was at the<br />

same time the first branded cable in the world. Today,<br />

ÖLFLEX ® connecting and control cables are some of<br />

the most widely used in the world, and for good reason.<br />

2. UNITRONIC ® – INNOVATIVE DATA CABLES<br />

This is the brand of choice if you want fast, safe and forward-thinking<br />

solutions for tranferring data. The range<br />

includes data cables for all electronic applications, from<br />

tiny cables in coffee machines to those transferring<br />

huge amounts of data in supercomputers.<br />

5. EPIC ® – ROBUST INDUSTRY CONNECTORS<br />

2. 6.<br />

You will find EPIC ® rectangular or circular connectors<br />

in any machine and plant engineering or drive technology<br />

application used for measuring, control, regulation<br />

or drive. It is a flexible system consisting of casings,<br />

inserts, contacts and accessories which is perfectly<br />

suited to any requirement.<br />

6. SKINTOP ® – THE HANDY CABLE GLANDS<br />

SKINTOP ® cable glands ensure a secure connection in<br />

a matter of seconds. The universal systems are simple,<br />

perfect and easy to install: simply insert the cable,<br />

close and go. The cable is securely fixed, centred and<br />

hermetically sealed.<br />

7. SILVYN ® – ROBUST CABLE PROTECTION<br />

AND SUPPLY SYSTEMS<br />

3. 7.<br />

The universal program of SILVYN ® protection and guiding<br />

systems perfectly protects cables and conductors<br />

from dust, moisture, mechanical, thermal, or chemical<br />

effects. With SILVYN ® CHAIN, the diverse range of cable<br />

drag chains, we also offer cable protection and guidance<br />

for dynamic applications.<br />

8. FLEXIMARK ® – THE CLEAR MARKING SYSTEMS<br />

3. ETHERLINE ® – ACTIVE NETWORK COMPONENTS<br />

Ethernet technology-based networks are playing an<br />

increasingly important role. We therefore offer reliable<br />

system solutions for network technology. The range<br />

includes products, software solutions and services for<br />

total security and availability.<br />

These sophisticated systems facilitate durable cable<br />

marking and ensure everything is clear and quick to<br />

identify. From simple inscriptions, to labelling and<br />

marking solutions for manual marking right through<br />

to FLEXIMARK ® software for electronic recognition,<br />

this range can meet your every need.<br />

4.<br />

4. HITRONIC ® – SUPERFAST FIBRE OPTIC CABLES<br />

Our optical transfer media are unbeatably fast and<br />

secure when transferring large amounts of data in<br />

inter-office communication as well as in industry.<br />

They ensure superfast data transfer which is completely<br />

free of interference and is protected against<br />

monitoring. Not even electromagnetic interference<br />

can affect a HITRONIC ® cable.<br />

www.lappkabel.de<br />

8.<br />

20 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

21


ELECTROMOBILITY<br />

INNOVATIVE<br />

DEVELOPMENTS<br />

THANKS TO<br />

SEMICONDUCTOR<br />

TECHNOLOGY<br />

The demand for environmentally friendly alternatives to the combustion engine is increasing.<br />

The current favourite in the race for sustainable mobility of tomorrow: the electric car.<br />

DRIVE: OPTIMISED INVERTER<br />

FOR MORE RANGE<br />

HOPE FOR THE FUTURE:<br />

SILICON CARBIDE<br />

In Germany, there are already more<br />

than 600,000 registered battery<br />

electric cars (BEVs). Moreover, there<br />

are just about 566,000 vehicles with<br />

plug-in hybrid powertrain systems<br />

registered in Germany (as of <strong>2022</strong>).<br />

The trend is also moving upward.<br />

This trend is connected to an objective<br />

for automakers: to improve and<br />

advance this new kind of driving and<br />

tailor it to drivers‘ needs.<br />

One thing is absolutely necessary for<br />

advancements in the field of electromobility:<br />

cutting-edge, revolutionary<br />

semiconductor technology. Because<br />

without semiconductors, there would<br />

be no electricity, no e-charging stations,<br />

and no digital devices, whether<br />

it be for motor performance, battery<br />

management, or charging infrastructure.<br />

Basically, electric cars need more<br />

semiconductors than vehicles with<br />

combustion engines. The reason:<br />

semiconductor technology is particularly<br />

important for the drive of<br />

electric models. Whether mild hybrid<br />

models or fully electric vehicles is<br />

irrelevant.<br />

In battery-powered vehicles, the<br />

drive converter, the so-called inverter,<br />

plays a key role. Because: the<br />

more efficient the inverter, the less<br />

energy is lost on the way from the<br />

battery to the engine. And that in turn<br />

means a longer range. It is precisely<br />

here that most developments can be<br />

expected in the future. Because the<br />

range, together with the charging<br />

time and the price of the e-car, is a<br />

significant factor in the purchase of<br />

e-mobiles.<br />

Expensive but effective: silicon<br />

carbide (SiC). Carbon atoms are integrated<br />

into the crystal structure of<br />

high-purity silicon, and the resulting<br />

SiC can in turn be used for semiconductor<br />

components. The result:<br />

special SiC semiconductor chips that<br />

provide more range and higher performance<br />

when used in electric cars.<br />

In power electronics in particular,<br />

the use of ICs is expected to result<br />

in up to 50 percent less energy being<br />

lost in the form of heat. This, in turn,<br />

has an influence on the entire electronics:<br />

through such innovations,<br />

they can work more efficiently and<br />

save a lot of energy in the process.<br />

These surpluses can be used by the<br />

engine to generate more range.<br />

Another bonus: Due to the lower heat<br />

loss of the chips and the possibility<br />

of using them at significantly higher<br />

operating temperatures, savings<br />

can be made on the costly cooling<br />

systems. And that in turn has an<br />

influence on the weight of the<br />

e-mobile - and ultimately on the<br />

price of the vehicle.<br />

22 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

23


The off-board charger already<br />

converts the alternating current into<br />

direct current and only then directs<br />

it to the e-car. The battery is thus<br />

charged directly and without an intermediate<br />

step. On-board chargers,<br />

on the other hand, are integrated into<br />

the vehicle and must first convert the<br />

alternating current from the socket<br />

into direct current. Only then can the<br />

battery be supplied with energy.<br />

SiC components play an essential<br />

role in the further development of<br />

effective off-board charging systems<br />

- such as specially developed SiC<br />

diodes, MOSFETs and various power<br />

modules including gate drivers.<br />

These advanced semiconductor<br />

components help to further optimise<br />

the charging process in the future<br />

to meet the demands of the industry<br />

and potential customers. The specific<br />

goals: faster charging, more power<br />

and more efficiency.<br />

TREND: ELECTRIC BIKES<br />

A trend that has already gained<br />

widespread acceptance in e-mobility:<br />

the e-bike. Whether motor, batteries,<br />

sensors, displays, circuits: Electric<br />

bikes also rely on efficient electrical<br />

components - and on semiconductor<br />

components that ensure reliable and<br />

safe riding. Customers are enthusiastic.<br />

And thanks to innovations in the<br />

field of semiconductor technology,<br />

we can also look forward to even<br />

more efficient models in this area in<br />

the future.<br />

SEMICONDUCTOR PRODUCTS<br />

AT BÜRKLIN ELEKTRONIK<br />

AVAILABLE<br />

Semiconductor components are<br />

increasingly in demand from both<br />

industry and private customers.<br />

<strong>Bürklin</strong> <strong>Elektronik</strong> has a large range<br />

of semiconductors: from diodes and<br />

power semiconductors to various<br />

memory ICs, logic ICs and sensor<br />

ICs, and much more.<br />

In the online shop, individual products<br />

and models can be found easily<br />

and ordered immediately. If you<br />

have any questions about <strong>Bürklin</strong><br />

<strong>Elektronik</strong>‘s semiconductor products,<br />

please contact the experts at <strong>Bürklin</strong><br />

<strong>Elektronik</strong> at any time!<br />

EFFICIENT:<br />

BATTERY MANAGEMENT<br />

In terms of range, the capacity of<br />

the battery is of decisive importance<br />

in addition to the efficiency of the<br />

inverter.<br />

A reliable battery management<br />

system (BMS) monitors and optimises<br />

the battery and is responsible for<br />

the performance of the e-car. This<br />

requires high-quality transistors and<br />

chipsets that also ensure functional<br />

safety and accuracy. Special semiconductor<br />

solutions with power management<br />

ICs, RTCs and processors<br />

with software drivers are essential.<br />

It is precisely these optimised<br />

semiconductor components that<br />

will enable the production of even<br />

longer-lasting and more powerful<br />

batteries in the future. And this will<br />

certainly make driving electric cars<br />

even more attractive.<br />

CHARGING INFRASTRUCTURE:<br />

FAST CHARGING AT E-CHARGING<br />

STATIONS<br />

In addition to the range, the charging<br />

time of electric cars is also a critical<br />

issue for consumers. Currently, it<br />

takes about half an hour to refuel an<br />

average e-mobile - to achieve 250<br />

kilometres of range with a charge<br />

of about 100 kWh. However, many<br />

electric vehicles still need longer to<br />

sufficiently charge their batteries -<br />

too long for many potential buyers<br />

compared to filling up a petrol tank.<br />

It is precisely in this area that manufacturers<br />

want to meet their customers‘<br />

demands even better and are<br />

relying on innovative semiconductor<br />

technology. For fast charging, direct<br />

charging via an off-board charging<br />

system will be the main option in the<br />

future.<br />

24 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

25


INTERVIEW WITH JÜRGEN LAMPERT<br />

BÜRKLIN<br />

ELEKTRONIK<br />

TAKES A STAND<br />

ON THE<br />

SEMICONDUCTOR<br />

BOTTLENECK<br />

A conversation with CEO Jürgen Lampert (<strong>Bürklin</strong> <strong>Elektronik</strong>)<br />

and Karin Zühlke (Markt & Technik).<br />

Cyclical bottlenecks are nothing<br />

new in the electronics industry.<br />

However, the current semiconductor<br />

bottleneck with all its facets marks<br />

a completely new dimension. What<br />

are the causes?<br />

Jürgen Lampert: Due to the advancing<br />

digitalisation in all areas of life<br />

in a global world, the demand for<br />

semiconductors is constantly increasing.<br />

Megatrends such as AI and<br />

eMobility are further strengthening<br />

this demand. In addition, there are<br />

bottlenecks and supply difficulties<br />

with raw materials such as copper,<br />

zinc, aluminium, silicon, substrates<br />

and wafers. Geopolitical challenges<br />

such as between China and the USA<br />

due to import tariffs or the war in<br />

Ukraine are also leading to rising<br />

prices and destabilising the market.<br />

And not to forget: Covid is still making<br />

a significant contribution to the<br />

fact that the situation on the market<br />

will not ease, for example the recent<br />

lockdown in Shenzhen in Guandong<br />

province, China‘s high-tech location.<br />

Many development departments of<br />

tech companies are located there,<br />

but also the production of components.<br />

Hundreds of container ships<br />

stood outside the closed Chinese<br />

ports in April, waiting for their berth.<br />

It is becoming increasingly difficult to<br />

transport cargo into or out of China.<br />

Furthermore, we see demand for<br />

semiconductors increasing by more<br />

than 20 per cent in 2021. The forecasts<br />

assume that the market will<br />

almost double in the next ten years.<br />

This means that demand is and will<br />

continue to be much greater than<br />

the market, resulting in the current<br />

semiconductor crisis.<br />

Which product categories<br />

are particularly affected in the<br />

semiconductor segment?<br />

Jürgen Lampert: Basically the<br />

entire field of semiconductors, such<br />

as discrete components, microcontrollers,<br />

programmable logic, memory<br />

ICs, optoelectronics, to name but<br />

a few.<br />

Which industries<br />

suffer most from the shortage<br />

and why?<br />

Jürgen Lampert: In general, the<br />

shortage affects the entire economy,<br />

since semiconductors are built in<br />

practically everywhere. Suppliers in<br />

the industrial and automotive sectors<br />

in particular, where 8-inch wafers<br />

are used, are suffering badly. Here,<br />

many companies have already had to<br />

file for insolvency or short-time work.<br />

Semiconductor manufacturers have<br />

also shifted their production to other<br />

areas and customers, especially 5G<br />

applications, consumer electronics<br />

and smartphones. This in turn means<br />

that semiconductor manufacturers<br />

are dividing resources and priorities<br />

in semiconductor production among<br />

diverse segments, which in turn creates<br />

bottlenecks in a growing market.<br />

Because semiconductor production<br />

is complicated and can take several<br />

weeks, increasing production is not<br />

readily possible.<br />

26 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

27


What does this mean for<br />

customers‘ production chains?<br />

Jürgen Lampert: Currently, many<br />

production sites are also being relocated.<br />

This means changed production<br />

chains, possible production<br />

stops and even products that have<br />

to be redesigned. This is necessary<br />

because customers, both EMS and<br />

ODMs, are waiting for ordered goods.<br />

As of today, it is impossible to say<br />

when the situation will ease again.<br />

Forecasts assume that the situation<br />

will even worsen. At the moment,<br />

there are no signs of a stabilisation of<br />

availability and prices. Some predict<br />

an improvement in 2023 at the earliest,<br />

but depending on the product<br />

area even not until 2024.<br />

From our point of view, an important<br />

strategy for the future is to increase<br />

production in Europe. In the long<br />

term, this will reduce dependence<br />

on Asian production. To date, Europe<br />

produces less than 10 per cent of<br />

global consumption. First steps have<br />

already been taken in this direction:<br />

Intel is building two chip factories<br />

in Magdeburg for 17 billion euros.<br />

Infineon has opened a new high-tech<br />

chip factory in Villach, Austria, for<br />

1.6 billion euros in 2021.<br />

What are the economic<br />

consequences for the market<br />

from your point of view?<br />

Jürgen Lampert: The danger of<br />

economic damage is great. Often an<br />

increase in demand causes a shortage<br />

on the market and thus strong<br />

price increases. The permanent risk<br />

of production stops also increases<br />

the danger of short-time work. In addition,<br />

there are financial burdens on<br />

manufacturing companies due to the<br />

long-term pre-financing of goods,<br />

claims for damages or contractual<br />

penalties in the event of delivery<br />

delays. All of these factors increase<br />

the risk of insolvency.<br />

What does the situation<br />

mean for distribution?<br />

Jürgen Lampert: We are seeing<br />

massive delivery problems with<br />

distributors who have not filled their<br />

warehouses in time. It is currently<br />

impossible to predict when outof-stock<br />

products will be available<br />

again. This makes disposition difficult<br />

to plan and results in extreme<br />

price fluctuations. Some distributors<br />

currently show neither prices nor<br />

delivery times.<br />

Only those who have stocked their<br />

warehouse well and have bought<br />

the right products in good time can<br />

also cover current requirements. We<br />

at <strong>Bürklin</strong> <strong>Elektronik</strong> have several<br />

hundred semiconductors from various<br />

manufacturers in stock in large<br />

quantities.<br />

<strong>Bürklin</strong> <strong>Elektronik</strong> acted with<br />

great foresight. Frankly asked:<br />

Was that simply situational<br />

luck or strategy?<br />

Jürgen Lampert: We recognised<br />

early on that our own availabilities<br />

have a positive influence on our<br />

business development. Our strategy<br />

is forward-looking stockpiling and<br />

purchasing activities based on annual<br />

quantities with a good supplier<br />

network, which plays a central role<br />

here. We conclude call-off orders<br />

early in many product areas, e.g.<br />

programmable logic, microcontrollers,<br />

memory ICs, operational<br />

amplifiers, voltage monitoring as<br />

well as interface ICs, in order to<br />

minimise production downtimes.<br />

As is well known, high stock<br />

levels also entail risks...<br />

Jürgen Lampert: That is correct.<br />

But we consciously take the risk of<br />

a „price drop during a recession“,<br />

which can lead to high inventory<br />

values and customer cancellations.<br />

For a long time <strong>Bürklin</strong> <strong>Elektronik</strong><br />

was regarded on the market as a<br />

supplier of small quantities. If we<br />

are talking specifically about semiconductors:<br />

What delivery quantities<br />

can the customer obtain from<br />

<strong>Bürklin</strong> <strong>Elektronik</strong>?<br />

Jürgen Lampert: Customers are<br />

already increasingly perceiving us<br />

as a distributor who also supplies<br />

medium quantities for production<br />

series. The average order value has<br />

risen continuously in recent years<br />

and this year is certainly 30 to 40 per<br />

cent higher than last year, also due<br />

to the special market situation.<br />

How far does <strong>Bürklin</strong> <strong>Elektronik</strong>‘s<br />

delivery radius extend?<br />

Jürgen Lampert: Our foreign share is<br />

about 20 per cent. We export worldwide,<br />

also for our German customers<br />

at production sites in Asia, except of<br />

course to embargo countries.<br />

<strong>Bürklin</strong> <strong>Elektronik</strong> was not necessarily<br />

positioned on the market as<br />

a proven semiconductor specialist.<br />

What is your strategy for the semiconductor<br />

line card in the longer<br />

term?<br />

Jürgen Lampert: Customers are<br />

increasingly perceiving us as a reliable<br />

and competent supplier in this<br />

segment as well. We quadrupled our<br />

semiconductor sales in Germany in<br />

the first quarter of this year. We are<br />

even receiving enquiries for semiconductors<br />

from China.<br />

We are striving for even more intensive<br />

cooperation with well-known<br />

manufacturers such as Microchip,<br />

Intel, Texas Instruments, Lattice<br />

Semiconductor, Infineon Technologies,<br />

Analog Devices, Xilinx,<br />

Cypress, Silcon Labatories,<br />

Maxim Integrated, etc., so that a<br />

long-term source of supply for<br />

<strong>Bürklin</strong> <strong>Elektronik</strong> is guaranteed.<br />

We are naturally oriented towards<br />

customer needs and trend applications<br />

in order to ideally design our<br />

product portfolio. In this way we<br />

provide our customers with a high<br />

level of availability of a wide range<br />

of semiconductors in the long term.<br />

However, availability still depends on<br />

the market situation.<br />

28 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

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What we don‘t want is to massively<br />

stock products that are not relevant<br />

for the customer. At the same time,<br />

we also focus on keeping our value<br />

proposition, i.e. our delivery promise:<br />

Ordered by 6 p.m. and delivered the<br />

next day in Germany. We don‘t think<br />

it serves anyone‘s interests if we add<br />

massive amounts of products but<br />

at the same time totally dilute our<br />

delivery promise.<br />

I am convinced that even in a situation<br />

like now, there is an opportunity<br />

to strengthen our brand even further.<br />

We are convinced that the market is<br />

developing extremely positively and<br />

will double in the next ten years. And<br />

semiconductors ultimately account<br />

for 65 to 70 percent of electronics<br />

sales.<br />

We also take this into account visually:<br />

our logo has the lettering „All<br />

Electronics“; this is also a commitment<br />

to a long-term semiconductor<br />

strategy.<br />

To what extent do you still draw on<br />

resources for semiconductors in<br />

terms of personnel?<br />

Jürgen Lampert: We are in the<br />

process of recruiting a CPO (Chief<br />

Product Officer) from industry to<br />

help us further develop supplier<br />

relationships and also strategically<br />

realign the semiconductor portfolio.<br />

What advice do you have for clients<br />

in <strong>2022</strong> to keep their supply chains<br />

running as well as possible?<br />

Jürgen Lampert: Customers with<br />

long-term contractual commitments,<br />

a smooth logistics system and clean<br />

forecasts are the best ones, because<br />

we were able to take action for them<br />

at an early stage. Stock build-up is<br />

hardly possible because everything<br />

is bought away. In order for us to be<br />

able to guarantee delivery reliability,<br />

we ask our customers to work<br />

closely with us and to plan their<br />

requirements early on and in the<br />

long term, as laid down in framework<br />

agreements, for example.<br />

Finally, what is your message for<br />

the current year?<br />

Jürgen Lampert: A reliable supply<br />

chain is the key. The euphoria to buy<br />

components everywhere in the world<br />

has diminished in view of the current<br />

situation. I am convinced that we<br />

have a very good starting position:<br />

Not least, I see our warehouse in<br />

the district of Munich, in the heart of<br />

Germany‘s electronics industry, as<br />

an advantage and a great opportunity<br />

for the future.<br />

The interview was conducted by<br />

Karin Zühlke<br />

Markt & Technik<br />

30 <strong>Bürklin</strong> <strong>Quarterly</strong><br />

www.buerklin.com<br />

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24/7/365<br />

www.buerklin.com<br />

Our services:<br />

• Delivery promise: Same day shipping for all orders received by 6pm*<br />

• Online Shop: buerklin.com<br />

• Industry-focus line cards of well-known and reliable manufacturers<br />

• e-procurement solutions: OCI, API, electronic catalogs, EDI<br />

*Orders of in-stock products that we receive Monday through Friday by 6:00 p.m.<br />

are usually delivered within Germany on the next working day.<br />

www.buerklin.com

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