Bürklin Elektronik Quarterly # 03/2022 Englisch
Bürklin Quarterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.
Bürklin Quarterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.
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BÜRKLIN<br />
QUARTERLY # <strong>03</strong><br />
<strong>2022</strong><br />
PRODUCT INNOVATIONS<br />
AND HIGHLIGHTS
TOPIC<br />
OVERVIEW<br />
Subscribe to our newsletter now!<br />
All the news, all the promotions,<br />
valuable know-how,<br />
can be unsubscribed at any time!<br />
DEAR<br />
READERS<br />
P. 02 Imprint<br />
P. <strong>03</strong> Foreword<br />
P. 04 Trade fair<br />
Review of the Intertool and<br />
SPS Parma trade fairs<br />
P. 05 <strong>Bürklin</strong> <strong>Elektronik</strong><br />
Summer party<br />
P. 06-11 Project completion<br />
<strong>Bürklin</strong> Smart Online Shop<br />
P. 12-13 Partnership<br />
RAY ELECTRONICS<br />
P. 14-15 Standard enclosure<br />
Product Highlights<br />
from HAMMOND ELECTRONICS<br />
P. 16-17 Modular Industrial Connectors<br />
Domino modules<br />
from HARTING<br />
P. 18-19 USB-C<br />
Innovations<br />
from LUMBERG<br />
P. 20-21 LAPP<br />
Eight strong brands under one roof<br />
P. 22-25 Electromobility<br />
Innovative developments<br />
thanks to semiconductor technology<br />
P. 26-31 Interview<br />
Jürgen Lampert on the<br />
semiconductor bottleneck<br />
with MARKT & TECHNIK<br />
Welcome to the third issue of our <strong>Quarterly</strong> Magazine in <strong>2022</strong>.<br />
The time has come! Another milestone in our transformation from the first and leading catalogue distributor in<br />
Germany to a European/international digital distributor based in Munich has been reached. We have started the<br />
continuous activation of our new <strong>Bürklin</strong> online shop. In this issue we inform you about the project completion<br />
as well as the most important innovations and advantages of the new online shop. You can expect a modern,<br />
cross-platform design as well as many new and further developed functions. Of course, the work on our online<br />
hop is not finished with the go-live. We will continue to optimise and develop our online shop based on your<br />
requirements and needs. If you have any questions - we will be happy to help you. Just give us a call.<br />
In addition to the article about our new online shop, we have again compiled interesting topics for you. We look<br />
back at our trade fair appearances at two international trade fairs, give you an impression of our summer party,<br />
take a stand on the semiconductor shortage and present product innovations and highlights.<br />
You can also find current information about our company and vacancies on LinkedIn.<br />
Visit us - it‘s worth it.<br />
Enjoy reading and stay healthy.<br />
Best regards<br />
Jürgen Lampert<br />
CEO <strong>Bürklin</strong> <strong>Elektronik</strong><br />
IMPRINT<br />
Editor & Head of Advertising:<br />
Thomas Hinze-Clausen, <strong>Bürklin</strong> <strong>Elektronik</strong>, Head of Marketing<br />
Layout & Design: Clausen & Partner Munich | Tel.: 089 123 914 63<br />
Print: Druck & Medien, Kolpingring 3, 82041 Oberhaching-Munich<br />
Publisher & Address: <strong>Bürklin</strong> GmbH & Co. KG | Grünwalder Weg 30 |<br />
82041 Oberhaching | Germany | Tel.: +49 89 55875-0 |<br />
Fax: +49 89 55875-421 | E-Mail: info@buerklin.com | www.buerklin.com<br />
Copyright: All articles published in <strong>Bürklin</strong> <strong>Elektronik</strong> <strong>Quarterly</strong> are<br />
protected by copyright. All rights, including translations, are reserved.<br />
Reproductions of any kind, whether photocopies, microfilm or recording<br />
in data processing systems, require the written permission of the publisher.<br />
It cannot be concluded from the publication that the solution<br />
described or the designation used is free of industrial property rights.<br />
Liability: In the event that <strong>Bürklin</strong> <strong>Elektronik</strong> <strong>Quarterly</strong> should contain<br />
incorrect information, a liability only comes into consideration in case<br />
of gross negligence of the publisher or his employees.<br />
Pictures: Cover, P.2, P.4/5, P.6/7, P.8/9, P.10/11, P.18/19, P.22/23,<br />
P.24/25, P.27, P.28/29, P.30/31, P.32 © iStock by GettyImages;<br />
P.3 © Jürgen Lampert; P.4/5, P.8, P.10 © <strong>Bürklin</strong>;<br />
P.12/13 © Ray Electronics; P.14/15 © Hammond Electronics;<br />
P.16/17 © Harting; P.19 © Lumberg; P.20/21 © Lapp;<br />
Some articles have been tra nslated from the original German<br />
into English<br />
PS: I would be very happy about your feedback or personal contact.<br />
My contact details: juergen.lampert@buerklin.com<br />
2 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
3
FAIR REVIEW<br />
INTERTOOL AUSTRIA<br />
FAIR REVIEW<br />
SPS PARMA<br />
In <strong>2022</strong> <strong>Bürklin</strong> <strong>Elektronik</strong> was an exhibitor at Intertool<br />
for the first time and presented ourselves to the interested<br />
public for four days. Intertool in Wels is Austria‘s<br />
largest B2B trade fair for the manufacturing industry.<br />
From 10-13 May, 250 exhibitors and 10,405 visitors<br />
experienced how versatile and exciting industrial manufacturing<br />
and automation technology is at Austria‘s<br />
largest industrial trade fair.<br />
SPS Italia is one of the largest international trade fairs<br />
for electrical automation technology. What makes it<br />
special is that not only components but also systems<br />
are presented here. This makes it one of the few trade<br />
fairs that offers integrated automation solutions. Visitors<br />
can find all the necessary system components under<br />
one roof. <strong>Bürklin</strong> <strong>Elektronik</strong> was an exhibitor at the SPS<br />
in Parma for the second time. In addition to interesting<br />
products and solutions, we presented our activities<br />
regarding our transformation from the first and leading<br />
catalogue distributor in Germany to a European/international<br />
digital distributor to the international audience.<br />
BÜRKLIN SUMMER PARTY<br />
TEAMBUILDING<br />
AND EVENT<br />
Teamwork, flexibility and creativity, among other things, are the recipe for<br />
successful businesses. The same applies to building a chain of impulses.<br />
watch movie<br />
At our summer party, our employees worked together to create a chain of impulses using building materials such<br />
as laths, balls, buckets, skittles and much more. All members within a team and across teams worked together<br />
and created a large domino effect with creative ideas and solutions. The finale was the joint release of the impulse<br />
chain and at the end of the run the release of a final impulse. Afterwards, the experience was discussed in detail in<br />
the marquee with delicious food for the palate and throat.<br />
4 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
5
PROJECT COMPLETION<br />
SMART BÜRKLIN ONLINE SHOP<br />
OUR NEW<br />
ONLINE SHOP<br />
PUTS OUR<br />
CUSTOMERS<br />
EVEN MORE IN<br />
THE CENTRE<br />
THE CUSTOMER IS THE FOCUS<br />
AT BÜRKLIN ELEKTRONIK<br />
The result: Our online shop focuses<br />
even more on our customers with<br />
new functions and a clear structure,<br />
and at the same time convinces with<br />
a fresh and modern design! With the<br />
new online shop, we want to increase<br />
our digital presence and improve the<br />
buying experience for our customers.<br />
The establishment of a future-proof<br />
system landscape is a decisive<br />
investment in the future and an important<br />
milestone in the future digital<br />
transformation of <strong>Bürklin</strong> <strong>Elektronik</strong>.<br />
IN ORDER TO CONTINUE TO ADAPT TO THE NEEDS OF OUR<br />
CUSTOMERS AND THE RAPIDLY CHANGING REQUIREMENTS<br />
OF THE MARKET AND DIGITALISATION, WE HAVE DECIDED,<br />
AFTER STRATEGIC PLANNING, TO RAISE OUR ONLINE SHOP<br />
TO A NEW LEVEL AND MAKE IT EVEN MORE EFFICIENT<br />
FOR YOU.<br />
REALISATION<br />
SOFT GO-LIVE<br />
As announced in <strong>Quarterly</strong> #04/2021,<br />
we were able to realise our soft golive<br />
in June <strong>2022</strong>. As planned, there<br />
will be a comprehensive pilot and<br />
test phase with selected customers<br />
and suppliers before the system<br />
changeover. In this phase, we would<br />
like to take the time to consider all<br />
valuable customer feedback in the<br />
project according to their needs.<br />
At this point, we would like to thank<br />
all selected customers and suppliers<br />
who have provided us with regular<br />
feedback on our new online shop<br />
since this time!<br />
6 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
7
GRADUAL ROLLOUT<br />
OF THE NEW ONLINE SHOP<br />
The technical completion of the new<br />
online shop in connection with the<br />
positive feedback from the customer<br />
and supplier testing enables us to<br />
gradually make our new online shop<br />
accessible to all our customers. Over<br />
the next few weeks, we will gradually<br />
grant you - dear customers - exclusive<br />
access to our new online shop and<br />
the associated added value.<br />
WE HAVE COMPILED THE MOST IMPORTANT INNOVATIONS AND ADVANTAGES<br />
OF THE NEW ONLINE SHOP FOR YOU:<br />
NEW DESIGN AND<br />
PERFORMANCE BOOST<br />
IMPROVED SEARCH<br />
AND FILTER FUNCTIONS<br />
ADVANCED CUSTOMER<br />
SELF-SERVICE FUNCTIONS<br />
The focus is on optimising userfriendliness<br />
to further improve the<br />
shopping experience for our customers.<br />
The optimised design ensures<br />
intuitive operation on all devices. The<br />
responsive design not only gives you<br />
the perfect overview on your PC, but<br />
also allows you to order flexibly and<br />
user-friendly via your smartphone or<br />
tablet. Under the bonnet, of course,<br />
is power, which ensures fast loading<br />
times and will make you happy<br />
With the extended search and filter<br />
functions, you will find your articles<br />
easier and faster. This is ensured by<br />
a search engine-friendly navigation<br />
structure, a product search and filter<br />
options that are generated dynamically.<br />
The result is precise search<br />
hits!<br />
The order history, where you can see<br />
all your orders, is just a small step.<br />
In future, you will also be able to see<br />
the current status of your order. The<br />
customer self-service functions will<br />
be further expanded in the future so<br />
that you have all important information<br />
in one place and are thus always<br />
flexible and independent. If you do<br />
need support, our customer service<br />
is always there to help and advise<br />
you in the best possible way.<br />
THE DIGITAL CUSTOMER ACCOUNT PROVIDES<br />
COMPREHENSIVE FUNCTIONALITIES:<br />
- Access to the order history of all orders placed<br />
offline as well as online<br />
- Insight into the current order status<br />
with shipment tracking<br />
- Master data maintenance<br />
- Management of watch lists and order templates<br />
8 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
9
ALL ADVANTAGES AT A GLANCE:<br />
“The PIM system Contene<br />
ensures the methodical flow of<br />
product information from the<br />
data origin to the buyer. It links<br />
the most diverse data sources,<br />
generates standardised data<br />
quality and monitors workflows.<br />
Christian Nitschke<br />
WE WOULD LIKE TO EXPRESS<br />
OUR SINCERE THANKS TO ALL OUR<br />
COLLEAGUES<br />
- thank you for your daily commitment<br />
on our common path of digital<br />
transformation!<br />
Managing Partner<br />
New functions<br />
Focus on our customers<br />
New design / Better usability<br />
Usable on all devices<br />
Optimised search and filter function<br />
Fast loading times<br />
Improved product data quality<br />
ASSORTMENT DESIGN AND<br />
DATA QUALITY<br />
In the new online shop, we present<br />
our customers with the entire range<br />
of DIE GANZE ELEKTRONIK products<br />
in a user-friendly and comprehensible<br />
way. A big step in this process<br />
was the introduction of a product<br />
information management system<br />
(PIM), which we reported on in<br />
<strong>Quarterly</strong> #<strong>03</strong>/2021. This makes<br />
all product information available<br />
centrally in one place. In addition,<br />
our product range was expanded<br />
and re-sorted. Finally, the data<br />
quality of the product data was<br />
raised to a new level.<br />
A BIG THANK YOU<br />
goes to all our partners who have<br />
supported us in this project in the<br />
technical implementation always<br />
coupled with competent advice.<br />
With our implementation partner<br />
Bits & Minds we get the store<br />
development and the continuous<br />
optimisation of the search from<br />
one source! You can find all the<br />
advantages and innovations of<br />
our optimised <strong>Bürklin</strong> search in<br />
<strong>Quarterly</strong> #02/<strong>2022</strong>.<br />
of T+S Text und Satz<br />
Verarbeitungs-GmbH<br />
“Since 2015, we have successfully<br />
supported <strong>Bürklin</strong> <strong>Elektronik</strong> with<br />
consulting, customisation and<br />
support for Microsoft Dynamics<br />
NAV / Business Central. With<br />
future-proof interfaces to the<br />
new online shop, we can show<br />
<strong>Bürklin</strong> customers the prices<br />
and availabilities in real time<br />
analogue to the data in the<br />
merchandise management<br />
system.<br />
Matthes Schubert<br />
ERP project manager<br />
at SHB Business Solutions<br />
“Particularly with extensive product<br />
ranges and complex requirements<br />
for different sales channels,<br />
the ultra-modern Intershop<br />
Commerce platform can show off<br />
all its strengths. With maximum<br />
flexibility and performance, <strong>Bürklin</strong><br />
<strong>Elektronik</strong> is ideally equipped<br />
for future growth.“<br />
Peter Dietrich<br />
Vice President Sales for the Germany,<br />
Austria, Switzerland region:<br />
“We worked very hard on integrating<br />
Intershop, ERP, PIM, search,<br />
cloud and much more, so that<br />
in the end it becomes an online<br />
shop. The result is a modern,<br />
flexible and scalable solution<br />
that will reliably support purchasing<br />
in the future. We are very<br />
pleased that we were able to<br />
keep our promise in terms of<br />
deadline and budget, and that<br />
we are able to accompany<br />
<strong>Bürklin</strong> <strong>Elektronik</strong> on its<br />
further journey.“<br />
Rafael Kubina<br />
Managing Director<br />
of Bits & Minds GmbH<br />
“We hope that our new online<br />
shop will convince you and wish<br />
you every success now in using<br />
the new functionalities as well as<br />
a great shopping experience at<br />
<strong>Bürklin</strong> <strong>Elektronik</strong>!“<br />
Caren Jaeger<br />
Project Manager Smart <strong>Bürklin</strong><br />
Online Shop at <strong>Bürklin</strong> <strong>Elektronik</strong><br />
WE WOULD ALSO LIKE<br />
TO THANK OUR CUSTOMERS<br />
AND SUPPLIERS:<br />
Thank you for your trust in us and<br />
our performance promises. We<br />
look forward to a long and trusting<br />
cooperation.<br />
With the new online shop, <strong>Bürklin</strong><br />
<strong>Elektronik</strong> has created the conditions<br />
for further growth and the integration<br />
of future digital trends. After a<br />
successful go-live in the summer,<br />
the aim is to continuously optimise<br />
and further develop our online shop<br />
functionally and technically based<br />
on our customer requirements and<br />
needs.<br />
We will soon be starting the continuous<br />
activation of our new <strong>Bürklin</strong><br />
online shop in the new design and<br />
with all the added value for our<br />
customers and suppliers. At the<br />
same time, our current online shop<br />
will of course continue to be available<br />
to you in full until the complete<br />
activation of the new <strong>Bürklin</strong> <strong>Elektronik</strong><br />
online shop - we look forward to<br />
your visit!<br />
From: CAREN JAEGER<br />
Head of eCommerce<br />
10 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
11
RAY ELECTRONICS<br />
REVIEW OF<br />
32 YEARS OF SUCCESSFUL<br />
COOPERATION<br />
Ray Electronics is a supplier in the field of electronic assemblies and<br />
offers engineering and manufacturing under one roof.<br />
In 1992, Ray entertainment (now Ray electronics) was<br />
founded and in 2004, RTI GmbH, which manufactures<br />
optoelectronic devices and high-power lasers, was also<br />
founded. Since these devices are very expensive and are<br />
not produced in large quantities, long waiting times and<br />
high costs at suppliers characterised the business from<br />
the beginning.<br />
Nevertheless, the demand for pilot series or smaller<br />
quantities is there and we decided to serve exactly this<br />
niche. From the idea to the finished product. The entire<br />
production process comes from a single source: circuit<br />
design, routing, assembly, software creation and<br />
commissioning. This eliminates the need for lengthy<br />
developer meetings between electronics engineers,<br />
programmers, mechatronics engineers and assemblers.<br />
The customer and Ray Electronics are one team.<br />
In the meantime, our portfolio has expanded to include<br />
the planning and sale of photovoltaic systems. This<br />
was due to the complexity of today‘s systems, which<br />
can hardly be managed by a classic electrical company.<br />
Special solutions and intelligent algorithms that run in<br />
customised programmes are the order of the day here.<br />
The variety of systems on offer makes it difficult for the<br />
customer to recognise which is the best and, above all,<br />
the most qualitatively sensible system for him.<br />
Due to the variety of different projects, ranging from<br />
simple terminal boxes to high-performance single-board<br />
computers, the demand for special components<br />
as well as standard components is very high. And<br />
since time is of the essence, our geographical proximity<br />
to <strong>Bürklin</strong> is a blessing. Despite careful stock-keeping<br />
of all standard components, it sometimes happens<br />
that one or the other roll runs out. Especially when the<br />
machines we use process over 40,000 components per<br />
hour. Of course, our machines run 100% CO2-neutral<br />
with photovoltaics and battery storage.<br />
We are already personally known to the friendly and<br />
competent staff in the <strong>Bürklin</strong> <strong>Elektronik</strong> Shop. Many<br />
a hurdle has been overcome for us here. Whether they<br />
stayed a little longer for us or went into the warehouse<br />
themselves to speed up the order picking. Roll picked<br />
up, clamped, on it goes. That‘s how it should be.<br />
<strong>Bürklin</strong> <strong>Elektronik</strong> has a very good network for the<br />
procurement of special components and has even often<br />
been able to help out with obsolete components. So<br />
from the first purchase of a relay in the shop in Munich<br />
32 years ago until today, we are very happy that the „Yellow<br />
Angel“ for electronic components exists.<br />
Karl-Heinz Käs<br />
Ray Electronics<br />
laser | lights | electronics<br />
electronics<br />
12 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
13
HAMMOND ELECTRONICS<br />
STANDARD<br />
ENCLOSURES:<br />
FAR MORE THAN<br />
SIMPLE BOXES<br />
Many specialist manufacturers<br />
produce standard enclosures for the<br />
electrical and electronics industries<br />
in a wide range of sizes, designs, and<br />
materials. The initial choice facing a<br />
designer is whether to commission<br />
a custom enclosure for the particular<br />
project or whether to choose<br />
a suitably-sized standard one from<br />
a reputable supplier. If the sales<br />
volumes are expected to be high,<br />
then a custom design is often a good<br />
way to go from the cost point of view,<br />
although extended lead times,<br />
particularly at the moment, can<br />
delay the launch of the product.<br />
Alternatively, most non-consumer<br />
electronic products sell in relatively<br />
low volumes, so modifying a<br />
standard enclosure is the optimum<br />
route. The main advantages of<br />
standard enclosures are that there<br />
are no non-recurrent engineering<br />
and tooling charges; distributors<br />
keep products on the shelf, so the<br />
time to market is as low as it can be;<br />
the unit costs are attractive and the<br />
design has been field proven in many<br />
different applications. Obviously,<br />
there may have to be an element<br />
of compromise in the mechanical<br />
design of the PCB and other components<br />
to ensure that they will fit into<br />
the chosen standard enclosure, but<br />
providing the enclosure is selected<br />
at an early stage of design process,<br />
this will not generally be a problem.<br />
In many cases, the PCB will be of a<br />
custom size and shape anyway and it<br />
is a lot easier to make the PCB fit the<br />
housing than it is to find a slightly<br />
differently shaped standard enclosure<br />
that offers the right choice of<br />
protection and sealing.<br />
The four main options used for<br />
electronic enclosures are die-cast<br />
and extruded aluminium and polycarbonate<br />
and ABS plastic. Aluminium<br />
housings are strong and robust;<br />
they do not corrode, are electrically<br />
conductive, have an intrinsically high<br />
level of electro-magnetic attenuation<br />
and are easily machined. With<br />
a suitable gasket fitted between the<br />
lid and the base, environmental<br />
sealing to IP68 is readily achieved,<br />
an increasingly important requirement<br />
as electronic systems are<br />
increasingly installed on the factory<br />
floor. Die-cast enclosures can<br />
be cast with relatively thin walls,<br />
although they will always be far<br />
heavier than the equivalent sized<br />
plastic moulded one. For applications<br />
where protection against shock<br />
damage is important, where EMC is<br />
likely to be an issue or where high<br />
temperatures, dust or water are<br />
expected to be present, the die-cast<br />
or extruded enclosure is the ideal<br />
choice.<br />
Polycarbonate or ABS moulded<br />
enclosures are lightweight, are good<br />
electrical insulators, and can be<br />
moulded to extremely fine tolerances<br />
to give good detailing on the finished<br />
product. Both materials have good<br />
shock resistance and are shatterproof.<br />
As with die-cast aluminium<br />
enclosures, environmental sealing<br />
up to IP68 can be achieved though<br />
the addition of a suitable gasket<br />
material between the apertures and<br />
the body of the unit. Polycarbonate<br />
offers excellent impact protection, is<br />
stable over a wide temperature range<br />
of -20°C to 140°C and is UV-stable,<br />
allowing it, to be installed outdoors.<br />
ABS enclosures are more cost effective<br />
than polycarbonate ones. They<br />
are better suited to indoor use as<br />
they have lower resistance to extreme<br />
conditions and industrial chemicals<br />
than polycarbonate.<br />
Von: RUSSELL IRVINE<br />
Hammond Electronics<br />
A superficial glance at a moulded<br />
or die-cast enclosure may give the<br />
impression that it is a simple box,<br />
but it is the end result of a great deal<br />
of design effort and manufacturing<br />
expertise that has been expended<br />
to create the most useful and feature-rich<br />
housing, suitable for use<br />
in a wide variety of applications and<br />
environments. Distributors such<br />
as <strong>Bürklin</strong> keep extensive stocks of<br />
standard enclosures on the shelf, and<br />
are increasingly partnering with their<br />
manufacturing suppliers to provide<br />
technical support to their customers<br />
at the design stage to help specify<br />
the most appropriate enclosure.<br />
Work with your distributor and his<br />
enclosure manufacturer from an early<br />
stage in the project design cycle to<br />
tap the wealth of experience behind a<br />
standard enclosure.<br />
14 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
15
HARTING<br />
HAN-MODULAR ®<br />
DOMINO MODULES:<br />
THE NEXT LEVEL<br />
OF MODULAR INDUSTRIAL<br />
CONNECTORS<br />
LESS WORK,<br />
LOWER ENERGY COSTS<br />
The foundation for today‘s industrial<br />
transformation is formed by basic<br />
technologies such as interfaces for<br />
the transmission of power, data<br />
and signals.<br />
HARTING is therefore launching<br />
the Han-Modular ® Domino modules,<br />
which will take the world of modular<br />
industrial connectors to the next<br />
level. They open up new possibilities<br />
for optimisation, including space<br />
and weight savings of up to 50%,<br />
thus reducing the CO2 footprint.<br />
HARTING presents the Han-Modular ® Domino modules<br />
as the next development stage of the modular connector.<br />
The new series primarily meets the industry‘s<br />
requirements for saving installation space and weight.<br />
Just as a domino has two separate squares, a Domino<br />
Module is composed of two “cubes”. The standard<br />
Han-Modular ® mating face is split in two almost square<br />
surfaces, in which even larger contacts can be accommodated.<br />
The Cubes support the configuration of customised<br />
connectors that are precisely tailored to the requirements<br />
of a design. Power, signal and data or compressed<br />
air as well as male and female contacts can be combined<br />
in one module. Overall, the number of required interfaces<br />
per unit is reduced. The connection technology<br />
becomes smaller and more lightweight, more modules<br />
and module types than before fit into one connector.<br />
Installers also benefit: With shorter assembly times,<br />
the overall labour input is reduced. This picks up on the<br />
megatrend of demographic change and counteracts the<br />
shortage of skilled workers. The lighter and smaller<br />
interfaces support decarbonisation. A major rail manufacturer<br />
has calculated that a train in operation saves<br />
14,000 EUR in energy costs with every kilo of weight over<br />
the 40-year service life. The calculation is based on the<br />
energy prices of 2015; today, the value is significantly<br />
higher due to the cost increase.<br />
CONNECTIVITY+<br />
HARTING designates products that adapt to social megatrends<br />
such as sustainability and demographic change as<br />
“Connectivity+”. The Domino Modules are among them,<br />
because they help to reduce costs in the assembly and<br />
operation of machines and systems and to save resources.<br />
This applies both to production – in order to manufacture<br />
smaller components, using less material and<br />
energy – and transports, which benefits from the space<br />
and weight savings as well as more flexibility. Individual<br />
assemblies can thus be reused in the sense of the platform<br />
idea; sustainability is improved.<br />
16 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
17
LUMBERG<br />
USB-C: THE NEW STANDARD<br />
IN MANY INDUSTRIES<br />
For professionals, it is clear that<br />
USB-C, the 24-poles USB 3.1 Type<br />
C connector, is triumphant and will<br />
replace the common 4-pin USB 2.0<br />
Type A connectors in the short to<br />
medium term.<br />
The widely used Apple MacBook with<br />
Retina display and the Chromebook<br />
Pixel from Google were the first to<br />
use USB-C in 2015. The connector<br />
served as the only interface and<br />
also as a power supply. Since then,<br />
USB-C has moved from computer<br />
applications into almost all industries.<br />
USB (short for Universal Serial<br />
Bus) already has a long history.<br />
It all started in 1996 with USB 1.0<br />
with a meager 12 Mbit/s today. In<br />
2000, USB 2.0 was specified with<br />
480 Mbit/s – still the most widely<br />
used version today. Since 2014,<br />
USB 3.1 now allows up to 10 Gbit/s.<br />
In 2017, USB 3.2 was specified with<br />
a transfer rate of up to 20 Gbit/s,<br />
and in 2019 USB 4 was added with a<br />
data transfer rate of 40 Gbit/s – but<br />
neither has (yet) become established.<br />
USB is downwardly compatible<br />
– but then only to the respective<br />
weaker performance.<br />
In the case of the USB 3.1 chassis<br />
socket type C, it can clearly be said<br />
that it is a new connector. The advantages<br />
are obvious: With 24 poles<br />
– for the first time the transmission<br />
of several data streams at the same<br />
time is possible – it is very compact<br />
– about the same size as Micro-USB<br />
Type B, which is still known from<br />
many smartphones and tablets.<br />
In addition, it is now orientationsafe<br />
due to point symmetry – at last<br />
it doesn‘t matter how around it is<br />
plugged into the device. USB-A and<br />
Micro-USB have gained a reputation<br />
over the years for requiring at least<br />
three insertion attempts until the<br />
connector is seated in the socket.<br />
Lumberg offers these variants with<br />
article number 2436 (01 to 04),<br />
article 2434 01 with the seal in IP67.<br />
Lumberg also ensures that type C<br />
also provides the full range of functions<br />
of connector type 3.1, since<br />
„type C“ is initially only an indication<br />
of the design of the connector and<br />
not a guarantee of the range of functions.<br />
Specifically, this means for the<br />
electrical data in the temperature<br />
range of -25 °C/+85 °C:<br />
Contact resistance: 40 mΩ<br />
(2436 01: 60 mΩ)<br />
Rated current: 5 A<br />
(pole-dependent 1.25 A/0.25 A)<br />
Rated voltage: 5 V<br />
Lumberg‘s type C surface mount<br />
connectors (SMT/THR) are designed<br />
to be angled for the printed<br />
circuit board. In addition, they are<br />
also designed for semi-recessed<br />
installation (mid-mount) on the PCB,<br />
which enables space-saving applications.<br />
The connector is also available<br />
with a seal to the mounting hole in<br />
IP67 dust-tight and with protection<br />
against temporary submersion,<br />
which opens up further application<br />
possibilities.<br />
Introduced to connect external<br />
devices to computers, USB-C is now<br />
the first choice due to its significantly<br />
increased capabilities in terms<br />
of speed and data volumes as well<br />
as power supply. USB-C will thus<br />
also clearly establish itself for the<br />
connection of monitors, for example,<br />
in the world of machine and automation<br />
technology, through medical<br />
technology to the new standard<br />
interface in automotive technology.<br />
www.lumberg.com<br />
18 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
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19
1. 5.<br />
LAPP<br />
EIGHT STRONG<br />
BRANDS<br />
LAPP: This name stands for innovative connection<br />
solutions like no other. Our brand stands for quality,<br />
customer service and a deep understanding of the<br />
industries and applications in which our products are<br />
used. We are the world market leader, supplying<br />
everything from cable, connectors and accessories to<br />
fully integrated connection solutions. LAPP products<br />
are used in production machinery, industrial robots,<br />
public transport, food processing, alternative energy,<br />
charging systems for electric vehicles, oil drilling<br />
platforms and much more.<br />
1. ÖLFLEX ® – VERSATILE CONNECTING<br />
AND CONTROL CABLE<br />
In 1959, ÖLFLEX ® was the very first control cable to<br />
be designed with colour-coded wires and was at the<br />
same time the first branded cable in the world. Today,<br />
ÖLFLEX ® connecting and control cables are some of<br />
the most widely used in the world, and for good reason.<br />
2. UNITRONIC ® – INNOVATIVE DATA CABLES<br />
This is the brand of choice if you want fast, safe and forward-thinking<br />
solutions for tranferring data. The range<br />
includes data cables for all electronic applications, from<br />
tiny cables in coffee machines to those transferring<br />
huge amounts of data in supercomputers.<br />
5. EPIC ® – ROBUST INDUSTRY CONNECTORS<br />
2. 6.<br />
You will find EPIC ® rectangular or circular connectors<br />
in any machine and plant engineering or drive technology<br />
application used for measuring, control, regulation<br />
or drive. It is a flexible system consisting of casings,<br />
inserts, contacts and accessories which is perfectly<br />
suited to any requirement.<br />
6. SKINTOP ® – THE HANDY CABLE GLANDS<br />
SKINTOP ® cable glands ensure a secure connection in<br />
a matter of seconds. The universal systems are simple,<br />
perfect and easy to install: simply insert the cable,<br />
close and go. The cable is securely fixed, centred and<br />
hermetically sealed.<br />
7. SILVYN ® – ROBUST CABLE PROTECTION<br />
AND SUPPLY SYSTEMS<br />
3. 7.<br />
The universal program of SILVYN ® protection and guiding<br />
systems perfectly protects cables and conductors<br />
from dust, moisture, mechanical, thermal, or chemical<br />
effects. With SILVYN ® CHAIN, the diverse range of cable<br />
drag chains, we also offer cable protection and guidance<br />
for dynamic applications.<br />
8. FLEXIMARK ® – THE CLEAR MARKING SYSTEMS<br />
3. ETHERLINE ® – ACTIVE NETWORK COMPONENTS<br />
Ethernet technology-based networks are playing an<br />
increasingly important role. We therefore offer reliable<br />
system solutions for network technology. The range<br />
includes products, software solutions and services for<br />
total security and availability.<br />
These sophisticated systems facilitate durable cable<br />
marking and ensure everything is clear and quick to<br />
identify. From simple inscriptions, to labelling and<br />
marking solutions for manual marking right through<br />
to FLEXIMARK ® software for electronic recognition,<br />
this range can meet your every need.<br />
4.<br />
4. HITRONIC ® – SUPERFAST FIBRE OPTIC CABLES<br />
Our optical transfer media are unbeatably fast and<br />
secure when transferring large amounts of data in<br />
inter-office communication as well as in industry.<br />
They ensure superfast data transfer which is completely<br />
free of interference and is protected against<br />
monitoring. Not even electromagnetic interference<br />
can affect a HITRONIC ® cable.<br />
www.lappkabel.de<br />
8.<br />
20 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
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21
ELECTROMOBILITY<br />
INNOVATIVE<br />
DEVELOPMENTS<br />
THANKS TO<br />
SEMICONDUCTOR<br />
TECHNOLOGY<br />
The demand for environmentally friendly alternatives to the combustion engine is increasing.<br />
The current favourite in the race for sustainable mobility of tomorrow: the electric car.<br />
DRIVE: OPTIMISED INVERTER<br />
FOR MORE RANGE<br />
HOPE FOR THE FUTURE:<br />
SILICON CARBIDE<br />
In Germany, there are already more<br />
than 600,000 registered battery<br />
electric cars (BEVs). Moreover, there<br />
are just about 566,000 vehicles with<br />
plug-in hybrid powertrain systems<br />
registered in Germany (as of <strong>2022</strong>).<br />
The trend is also moving upward.<br />
This trend is connected to an objective<br />
for automakers: to improve and<br />
advance this new kind of driving and<br />
tailor it to drivers‘ needs.<br />
One thing is absolutely necessary for<br />
advancements in the field of electromobility:<br />
cutting-edge, revolutionary<br />
semiconductor technology. Because<br />
without semiconductors, there would<br />
be no electricity, no e-charging stations,<br />
and no digital devices, whether<br />
it be for motor performance, battery<br />
management, or charging infrastructure.<br />
Basically, electric cars need more<br />
semiconductors than vehicles with<br />
combustion engines. The reason:<br />
semiconductor technology is particularly<br />
important for the drive of<br />
electric models. Whether mild hybrid<br />
models or fully electric vehicles is<br />
irrelevant.<br />
In battery-powered vehicles, the<br />
drive converter, the so-called inverter,<br />
plays a key role. Because: the<br />
more efficient the inverter, the less<br />
energy is lost on the way from the<br />
battery to the engine. And that in turn<br />
means a longer range. It is precisely<br />
here that most developments can be<br />
expected in the future. Because the<br />
range, together with the charging<br />
time and the price of the e-car, is a<br />
significant factor in the purchase of<br />
e-mobiles.<br />
Expensive but effective: silicon<br />
carbide (SiC). Carbon atoms are integrated<br />
into the crystal structure of<br />
high-purity silicon, and the resulting<br />
SiC can in turn be used for semiconductor<br />
components. The result:<br />
special SiC semiconductor chips that<br />
provide more range and higher performance<br />
when used in electric cars.<br />
In power electronics in particular,<br />
the use of ICs is expected to result<br />
in up to 50 percent less energy being<br />
lost in the form of heat. This, in turn,<br />
has an influence on the entire electronics:<br />
through such innovations,<br />
they can work more efficiently and<br />
save a lot of energy in the process.<br />
These surpluses can be used by the<br />
engine to generate more range.<br />
Another bonus: Due to the lower heat<br />
loss of the chips and the possibility<br />
of using them at significantly higher<br />
operating temperatures, savings<br />
can be made on the costly cooling<br />
systems. And that in turn has an<br />
influence on the weight of the<br />
e-mobile - and ultimately on the<br />
price of the vehicle.<br />
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The off-board charger already<br />
converts the alternating current into<br />
direct current and only then directs<br />
it to the e-car. The battery is thus<br />
charged directly and without an intermediate<br />
step. On-board chargers,<br />
on the other hand, are integrated into<br />
the vehicle and must first convert the<br />
alternating current from the socket<br />
into direct current. Only then can the<br />
battery be supplied with energy.<br />
SiC components play an essential<br />
role in the further development of<br />
effective off-board charging systems<br />
- such as specially developed SiC<br />
diodes, MOSFETs and various power<br />
modules including gate drivers.<br />
These advanced semiconductor<br />
components help to further optimise<br />
the charging process in the future<br />
to meet the demands of the industry<br />
and potential customers. The specific<br />
goals: faster charging, more power<br />
and more efficiency.<br />
TREND: ELECTRIC BIKES<br />
A trend that has already gained<br />
widespread acceptance in e-mobility:<br />
the e-bike. Whether motor, batteries,<br />
sensors, displays, circuits: Electric<br />
bikes also rely on efficient electrical<br />
components - and on semiconductor<br />
components that ensure reliable and<br />
safe riding. Customers are enthusiastic.<br />
And thanks to innovations in the<br />
field of semiconductor technology,<br />
we can also look forward to even<br />
more efficient models in this area in<br />
the future.<br />
SEMICONDUCTOR PRODUCTS<br />
AT BÜRKLIN ELEKTRONIK<br />
AVAILABLE<br />
Semiconductor components are<br />
increasingly in demand from both<br />
industry and private customers.<br />
<strong>Bürklin</strong> <strong>Elektronik</strong> has a large range<br />
of semiconductors: from diodes and<br />
power semiconductors to various<br />
memory ICs, logic ICs and sensor<br />
ICs, and much more.<br />
In the online shop, individual products<br />
and models can be found easily<br />
and ordered immediately. If you<br />
have any questions about <strong>Bürklin</strong><br />
<strong>Elektronik</strong>‘s semiconductor products,<br />
please contact the experts at <strong>Bürklin</strong><br />
<strong>Elektronik</strong> at any time!<br />
EFFICIENT:<br />
BATTERY MANAGEMENT<br />
In terms of range, the capacity of<br />
the battery is of decisive importance<br />
in addition to the efficiency of the<br />
inverter.<br />
A reliable battery management<br />
system (BMS) monitors and optimises<br />
the battery and is responsible for<br />
the performance of the e-car. This<br />
requires high-quality transistors and<br />
chipsets that also ensure functional<br />
safety and accuracy. Special semiconductor<br />
solutions with power management<br />
ICs, RTCs and processors<br />
with software drivers are essential.<br />
It is precisely these optimised<br />
semiconductor components that<br />
will enable the production of even<br />
longer-lasting and more powerful<br />
batteries in the future. And this will<br />
certainly make driving electric cars<br />
even more attractive.<br />
CHARGING INFRASTRUCTURE:<br />
FAST CHARGING AT E-CHARGING<br />
STATIONS<br />
In addition to the range, the charging<br />
time of electric cars is also a critical<br />
issue for consumers. Currently, it<br />
takes about half an hour to refuel an<br />
average e-mobile - to achieve 250<br />
kilometres of range with a charge<br />
of about 100 kWh. However, many<br />
electric vehicles still need longer to<br />
sufficiently charge their batteries -<br />
too long for many potential buyers<br />
compared to filling up a petrol tank.<br />
It is precisely in this area that manufacturers<br />
want to meet their customers‘<br />
demands even better and are<br />
relying on innovative semiconductor<br />
technology. For fast charging, direct<br />
charging via an off-board charging<br />
system will be the main option in the<br />
future.<br />
24 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
25
INTERVIEW WITH JÜRGEN LAMPERT<br />
BÜRKLIN<br />
ELEKTRONIK<br />
TAKES A STAND<br />
ON THE<br />
SEMICONDUCTOR<br />
BOTTLENECK<br />
A conversation with CEO Jürgen Lampert (<strong>Bürklin</strong> <strong>Elektronik</strong>)<br />
and Karin Zühlke (Markt & Technik).<br />
Cyclical bottlenecks are nothing<br />
new in the electronics industry.<br />
However, the current semiconductor<br />
bottleneck with all its facets marks<br />
a completely new dimension. What<br />
are the causes?<br />
Jürgen Lampert: Due to the advancing<br />
digitalisation in all areas of life<br />
in a global world, the demand for<br />
semiconductors is constantly increasing.<br />
Megatrends such as AI and<br />
eMobility are further strengthening<br />
this demand. In addition, there are<br />
bottlenecks and supply difficulties<br />
with raw materials such as copper,<br />
zinc, aluminium, silicon, substrates<br />
and wafers. Geopolitical challenges<br />
such as between China and the USA<br />
due to import tariffs or the war in<br />
Ukraine are also leading to rising<br />
prices and destabilising the market.<br />
And not to forget: Covid is still making<br />
a significant contribution to the<br />
fact that the situation on the market<br />
will not ease, for example the recent<br />
lockdown in Shenzhen in Guandong<br />
province, China‘s high-tech location.<br />
Many development departments of<br />
tech companies are located there,<br />
but also the production of components.<br />
Hundreds of container ships<br />
stood outside the closed Chinese<br />
ports in April, waiting for their berth.<br />
It is becoming increasingly difficult to<br />
transport cargo into or out of China.<br />
Furthermore, we see demand for<br />
semiconductors increasing by more<br />
than 20 per cent in 2021. The forecasts<br />
assume that the market will<br />
almost double in the next ten years.<br />
This means that demand is and will<br />
continue to be much greater than<br />
the market, resulting in the current<br />
semiconductor crisis.<br />
Which product categories<br />
are particularly affected in the<br />
semiconductor segment?<br />
Jürgen Lampert: Basically the<br />
entire field of semiconductors, such<br />
as discrete components, microcontrollers,<br />
programmable logic, memory<br />
ICs, optoelectronics, to name but<br />
a few.<br />
Which industries<br />
suffer most from the shortage<br />
and why?<br />
Jürgen Lampert: In general, the<br />
shortage affects the entire economy,<br />
since semiconductors are built in<br />
practically everywhere. Suppliers in<br />
the industrial and automotive sectors<br />
in particular, where 8-inch wafers<br />
are used, are suffering badly. Here,<br />
many companies have already had to<br />
file for insolvency or short-time work.<br />
Semiconductor manufacturers have<br />
also shifted their production to other<br />
areas and customers, especially 5G<br />
applications, consumer electronics<br />
and smartphones. This in turn means<br />
that semiconductor manufacturers<br />
are dividing resources and priorities<br />
in semiconductor production among<br />
diverse segments, which in turn creates<br />
bottlenecks in a growing market.<br />
Because semiconductor production<br />
is complicated and can take several<br />
weeks, increasing production is not<br />
readily possible.<br />
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27
What does this mean for<br />
customers‘ production chains?<br />
Jürgen Lampert: Currently, many<br />
production sites are also being relocated.<br />
This means changed production<br />
chains, possible production<br />
stops and even products that have<br />
to be redesigned. This is necessary<br />
because customers, both EMS and<br />
ODMs, are waiting for ordered goods.<br />
As of today, it is impossible to say<br />
when the situation will ease again.<br />
Forecasts assume that the situation<br />
will even worsen. At the moment,<br />
there are no signs of a stabilisation of<br />
availability and prices. Some predict<br />
an improvement in 2023 at the earliest,<br />
but depending on the product<br />
area even not until 2024.<br />
From our point of view, an important<br />
strategy for the future is to increase<br />
production in Europe. In the long<br />
term, this will reduce dependence<br />
on Asian production. To date, Europe<br />
produces less than 10 per cent of<br />
global consumption. First steps have<br />
already been taken in this direction:<br />
Intel is building two chip factories<br />
in Magdeburg for 17 billion euros.<br />
Infineon has opened a new high-tech<br />
chip factory in Villach, Austria, for<br />
1.6 billion euros in 2021.<br />
What are the economic<br />
consequences for the market<br />
from your point of view?<br />
Jürgen Lampert: The danger of<br />
economic damage is great. Often an<br />
increase in demand causes a shortage<br />
on the market and thus strong<br />
price increases. The permanent risk<br />
of production stops also increases<br />
the danger of short-time work. In addition,<br />
there are financial burdens on<br />
manufacturing companies due to the<br />
long-term pre-financing of goods,<br />
claims for damages or contractual<br />
penalties in the event of delivery<br />
delays. All of these factors increase<br />
the risk of insolvency.<br />
What does the situation<br />
mean for distribution?<br />
Jürgen Lampert: We are seeing<br />
massive delivery problems with<br />
distributors who have not filled their<br />
warehouses in time. It is currently<br />
impossible to predict when outof-stock<br />
products will be available<br />
again. This makes disposition difficult<br />
to plan and results in extreme<br />
price fluctuations. Some distributors<br />
currently show neither prices nor<br />
delivery times.<br />
Only those who have stocked their<br />
warehouse well and have bought<br />
the right products in good time can<br />
also cover current requirements. We<br />
at <strong>Bürklin</strong> <strong>Elektronik</strong> have several<br />
hundred semiconductors from various<br />
manufacturers in stock in large<br />
quantities.<br />
<strong>Bürklin</strong> <strong>Elektronik</strong> acted with<br />
great foresight. Frankly asked:<br />
Was that simply situational<br />
luck or strategy?<br />
Jürgen Lampert: We recognised<br />
early on that our own availabilities<br />
have a positive influence on our<br />
business development. Our strategy<br />
is forward-looking stockpiling and<br />
purchasing activities based on annual<br />
quantities with a good supplier<br />
network, which plays a central role<br />
here. We conclude call-off orders<br />
early in many product areas, e.g.<br />
programmable logic, microcontrollers,<br />
memory ICs, operational<br />
amplifiers, voltage monitoring as<br />
well as interface ICs, in order to<br />
minimise production downtimes.<br />
As is well known, high stock<br />
levels also entail risks...<br />
Jürgen Lampert: That is correct.<br />
But we consciously take the risk of<br />
a „price drop during a recession“,<br />
which can lead to high inventory<br />
values and customer cancellations.<br />
For a long time <strong>Bürklin</strong> <strong>Elektronik</strong><br />
was regarded on the market as a<br />
supplier of small quantities. If we<br />
are talking specifically about semiconductors:<br />
What delivery quantities<br />
can the customer obtain from<br />
<strong>Bürklin</strong> <strong>Elektronik</strong>?<br />
Jürgen Lampert: Customers are<br />
already increasingly perceiving us<br />
as a distributor who also supplies<br />
medium quantities for production<br />
series. The average order value has<br />
risen continuously in recent years<br />
and this year is certainly 30 to 40 per<br />
cent higher than last year, also due<br />
to the special market situation.<br />
How far does <strong>Bürklin</strong> <strong>Elektronik</strong>‘s<br />
delivery radius extend?<br />
Jürgen Lampert: Our foreign share is<br />
about 20 per cent. We export worldwide,<br />
also for our German customers<br />
at production sites in Asia, except of<br />
course to embargo countries.<br />
<strong>Bürklin</strong> <strong>Elektronik</strong> was not necessarily<br />
positioned on the market as<br />
a proven semiconductor specialist.<br />
What is your strategy for the semiconductor<br />
line card in the longer<br />
term?<br />
Jürgen Lampert: Customers are<br />
increasingly perceiving us as a reliable<br />
and competent supplier in this<br />
segment as well. We quadrupled our<br />
semiconductor sales in Germany in<br />
the first quarter of this year. We are<br />
even receiving enquiries for semiconductors<br />
from China.<br />
We are striving for even more intensive<br />
cooperation with well-known<br />
manufacturers such as Microchip,<br />
Intel, Texas Instruments, Lattice<br />
Semiconductor, Infineon Technologies,<br />
Analog Devices, Xilinx,<br />
Cypress, Silcon Labatories,<br />
Maxim Integrated, etc., so that a<br />
long-term source of supply for<br />
<strong>Bürklin</strong> <strong>Elektronik</strong> is guaranteed.<br />
We are naturally oriented towards<br />
customer needs and trend applications<br />
in order to ideally design our<br />
product portfolio. In this way we<br />
provide our customers with a high<br />
level of availability of a wide range<br />
of semiconductors in the long term.<br />
However, availability still depends on<br />
the market situation.<br />
28 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
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What we don‘t want is to massively<br />
stock products that are not relevant<br />
for the customer. At the same time,<br />
we also focus on keeping our value<br />
proposition, i.e. our delivery promise:<br />
Ordered by 6 p.m. and delivered the<br />
next day in Germany. We don‘t think<br />
it serves anyone‘s interests if we add<br />
massive amounts of products but<br />
at the same time totally dilute our<br />
delivery promise.<br />
I am convinced that even in a situation<br />
like now, there is an opportunity<br />
to strengthen our brand even further.<br />
We are convinced that the market is<br />
developing extremely positively and<br />
will double in the next ten years. And<br />
semiconductors ultimately account<br />
for 65 to 70 percent of electronics<br />
sales.<br />
We also take this into account visually:<br />
our logo has the lettering „All<br />
Electronics“; this is also a commitment<br />
to a long-term semiconductor<br />
strategy.<br />
To what extent do you still draw on<br />
resources for semiconductors in<br />
terms of personnel?<br />
Jürgen Lampert: We are in the<br />
process of recruiting a CPO (Chief<br />
Product Officer) from industry to<br />
help us further develop supplier<br />
relationships and also strategically<br />
realign the semiconductor portfolio.<br />
What advice do you have for clients<br />
in <strong>2022</strong> to keep their supply chains<br />
running as well as possible?<br />
Jürgen Lampert: Customers with<br />
long-term contractual commitments,<br />
a smooth logistics system and clean<br />
forecasts are the best ones, because<br />
we were able to take action for them<br />
at an early stage. Stock build-up is<br />
hardly possible because everything<br />
is bought away. In order for us to be<br />
able to guarantee delivery reliability,<br />
we ask our customers to work<br />
closely with us and to plan their<br />
requirements early on and in the<br />
long term, as laid down in framework<br />
agreements, for example.<br />
Finally, what is your message for<br />
the current year?<br />
Jürgen Lampert: A reliable supply<br />
chain is the key. The euphoria to buy<br />
components everywhere in the world<br />
has diminished in view of the current<br />
situation. I am convinced that we<br />
have a very good starting position:<br />
Not least, I see our warehouse in<br />
the district of Munich, in the heart of<br />
Germany‘s electronics industry, as<br />
an advantage and a great opportunity<br />
for the future.<br />
The interview was conducted by<br />
Karin Zühlke<br />
Markt & Technik<br />
30 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
31
24/7/365<br />
www.buerklin.com<br />
Our services:<br />
• Delivery promise: Same day shipping for all orders received by 6pm*<br />
• Online Shop: buerklin.com<br />
• Industry-focus line cards of well-known and reliable manufacturers<br />
• e-procurement solutions: OCI, API, electronic catalogs, EDI<br />
*Orders of in-stock products that we receive Monday through Friday by 6:00 p.m.<br />
are usually delivered within Germany on the next working day.<br />
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