Studiengang Business Administration, 2. Studienjahr - HSBA

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HSBA Hamburg School of Business Administration Business English II Module Description General Code: BE2EN Year of study: 2011/2012 Form of course: Obligatory Frequency of course offer: In every second year Prerequisites: Successful completion of Business English I Name of lecturer: Deborah Prétat and others Language of teaching: English ECTS credits: 2 Workload and its composition: 24 contact hours, 36 hours independent study Contact hours: 24 hours in academic year Methods of examination: Presentation Emphasis of the grade for the final grade: 1 % Aims of course: The goals of the course are to 1. consolidate and develop core English-language competences for international business transactions, 2. train effective oral communication skills, focusing on discussion techniques and 3. train effective written communication skills, including the analysis of business problems and the presentation of justified and well-argued solutions. Contents of the module: Students deal with international business case studies: They should 1. analyse the dilemma, discuss possible solutions and finally present their own decision with detailed reasons in spoken / written form, 2. train other skills in the course of the case study: language for small talk, meetings, negotiations and telephoning and 3. discuss the following themes: ethics and CSR; the environment and business; globalisation; marketing and advertising; and HR Teaching and learning methods: Class discussion; group work; role plays; simulations; mini-presentations; audio- and videocassettes / DVDs; exercises. Special features: A good command of English is absolutely essential for anyone working in the international business world and therefore an important element of students’ training at the HSBA. It is a goal of this course to professionalize the existing skills the students have in English with specific attention to business and economics vocabulary, work-related idioms, register expectations, fluency and lexical range. in addition, the language of meetings and negotiations and successful language strategies will be trained. Recommended literature: » Professional English in Use: Finance, Ian McKensie, 2006 © HSBA HAMBURG SCHOOL OF BUSINESS ADMINISTRATION 1
» English in Today's Research World, Swales and Feak, 2000 » Professional English in Use: Marketing, Ian McKensie, 2005 » Executive Decisions, Nelson, 1995 » Case Studies in International Business, Prentice Hall, 1988 » Business Assignments, OUP, 1989 » The Language of Business English, Prentice Hall, 1994 » Harvard Business Review: Case Studies » The Economist » Financial Times » The New Yorker » BBC » PBS.org » Bloomberg News © HSBA HAMBURG SCHOOL OF BUSINESS ADMINISTRATION 2
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Studiengang Business Administration, 2. Studienjahr - HSBA

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