Schlussbericht über das Projekt: "Wettbewerbsrechtliche ... - vzbv
Schlussbericht über das Projekt: "Wettbewerbsrechtliche ... - vzbv
Schlussbericht über das Projekt: "Wettbewerbsrechtliche ... - vzbv
Sie wollen auch ein ePaper? Erhöhen Sie die Reichweite Ihrer Titel.
YUMPU macht aus Druck-PDFs automatisch weboptimierte ePaper, die Google liebt.
Wettberbsrechtliche Kontrolle von grenz<strong>über</strong>schreitenden 36 Marketingmaßnahmen <strong>vzbv</strong> 2001<br />
Upshot<br />
The interim stocktaking of the project shows the immense difficulties involved in<br />
systematically prosecuting cross-border anti-competitive violations.<br />
The problems essentially lie in two areas:<br />
• Problems arising in the inquiries<br />
• Problems encountered in enforcing forbearance claims<br />
1. Problems arising in the inquiries:<br />
Companies increasingly opt for the following set-up:<br />
• The company is commercially registered in country A.<br />
• There is a postal box in country B indicated in the advertising for purposes of<br />
ordering.<br />
• The consumers are solicited in country C where the consignment stocks and<br />
commercial profiteers are located.<br />
This causes considerable problems in pursuing the inquiries as those responsible<br />
must be identified in several countries which is very time-consuming and costintensive.<br />
Frequently, the company has already been dissolved upon commencement<br />
of action and the information given in commercial registers are not always true.<br />
2. Problems arising in enforcement:<br />
The latest ruling by the highest court in Germany makes it impossible to take legal<br />
action against a German company executing an order due to illicit advertising by a<br />
foreign company.<br />
Direct action must therefore be taken against the foreign company. This company is<br />
frequently only established to create an artificial legal division between illegal<br />
marketing and the sale of the product. The foreign company mailing the objectionable<br />
advertising will be de-registered again at the next opportunity or files bankruptcy<br />
proceedings in the case of execution. The managing directors are mostly without<br />
resources: in the case of the sweepstake game company „Eurox“ currently operating<br />
in Europe, the managing director lives in a council flat in the Netherlands.<br />
Bringing an action against a foreign company or its managing director is therefore<br />
hardly promising.