Seminare: Storno ohne Risiko - CIM

Twitter & co.
Real-time media like Facebook and Twitter are spreading rapidly, above all the GCB is
twittering now. Members are pioneering its use as a marketing tool.
■ Experimenting. “For you Twitter is a must,” Dr. Torsten Schwarz
tells his audience of meetings and conventions organisers. The freelance
consultant and Internet specialist considers digital twittering
an effective tool especially for events. After all, it answers questions
like “What’s up? What’s happening?”. Schwarz briefed over 60
members at the German Convention Bureau’s all-day Seminar and
Network meeting in Karlsruhe about social media and Twitter. “At
the moment it’s all just for fun, but soon it will be serious,” Dr.
Schwarz rates the trend of real-time Internet media.
In late summer 2009 the German Convention Bureau created four
Twitter channels to gain experience – the twittering happens in
German and English, with a further account providing information
on imex meetings fair in Frankfurt and a channel that is automatically
fed by information from the members. Press officer Ute
Stegmann: “We send practical information like book recommendations
or studies that are relevant for customers.” Here’s a sample
Tweet: “new publication on event law: model contracts for the event
industry” – this is followed by a link to the source.
One voice stands out among the German convention industry’s
tweeting – that of m:con, PCO and operator of Mannheim’s
punkt der m:con-Werbung. Das Sprachrohr
Echtzeit-Internet gibt ihr nun eine eigene
Stimme. In der Social-Media-Community
Facebook ist m:con zudem mit einer
eigenen „Fanpage“ vertreten – ebenso
wie das ICC Berlin. Im Online-Netzwerk
XING ist m:con bereits seit 2008 mit eigener
Gruppe aktiv, die Anfang 2010 fast 350
Mitglieder zählt. m:con-Prokurist Bastian
Fiedler: „Wir merken, dass wir ganz andere
Kontakte generieren.“ Online beobachtet
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Fiedler noch mehr ein „konsumierendes
Web“ – eher selten komme es vor, dass die
User einen aktiven Beitrag leisteten. „Wir
verbinden dieses mediale Netzwerk deshalb
mit persönlichen Treffen, zum Beispiel
Kochevents“, stellt Fiedler heraus.
Zu diesen werden gezielt die Mitglieder
der XING-Online-Gruppe eingeladen.
Die Kombination aus virtuell und real
steht im Einklang mit den Erfahrungen
von Torsten Schwarz: „Selbst wenn wir
GCB GERMANY
Rosengarten convention centre. Since mid-2009 fantasy figure
miss m:con has been spreading the news on Twitter. As a key visual
she is the focus of m:con’s publicity campaign. And the real-time
Internet tool has given her a voice of her own.
On Facebook, the social media community, m:con also has its own
fan page – as does the ICC Berlin. And since 2008 m:con has also
had its own group in the online network XING, with almost 350
members in 2010. m:con officer Bastian Fiedler: “We realise that
we are generating completely different contacts.” Online Fiedler
rather observes a “consumerist attitude” – as users rarely make a
contribution of their own. “Therefore we combine this medial
network with face-to-face encounters, e.g. cooking events,” Fiedler
points out.
The combination of virtual and real worlds corresponds to the
experience of Torsten Schwarz: “Even if we had a community with
an e-learning function in a future 3D Second Life, we would still
want face-to-face meetings,” says the expert. The fact that meetings
in cyberspace are no longer a fantasy is proven by the Congrex
Group with its Virtual Career Days recruiting show coinciding with
the real event at RAI Amsterdam. FW
in einem künftigen 3D-Second-Life eine
Community mit E-Learning-Funktion hätten,
würden wir uns noch persönlich treffen“,
meint der Experte. Dass Meetings im
Cyberspace keine Phantasterei mehr sind,
beweist die Congrex Group mit der virtuellen
Recruiting-Messe „The Virtual Career
Days“, abgehalten parallel zu einem realen
Event im RAI Amsterdam. FW
www.twitter.com
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