06.12.2012 Aufrufe

ISH: Neues im Bad! Bath Design 2009 - Form

ISH: Neues im Bad! Bath Design 2009 - Form

ISH: Neues im Bad! Bath Design 2009 - Form

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Das <strong>Bad</strong> wird <strong>im</strong>mer wohnlicher:<br />

Der Trend „Interior Concepts“ erlaubt<br />

sogar die Kombination von<br />

Bibliothek und <strong>Bad</strong>ez<strong>im</strong>mer (rechts:<br />

Alessi). Dass auch Teppiche kein<br />

Tabu mehr sind, zeigt das Beispiel<br />

unten: ein neuer <strong>Bad</strong>-Entwurf<br />

von Patricia Urquiola für Axor.<br />

The bathroom is becoming ever more<br />

homely: The “Interior concepts”<br />

trend even allows for the combination<br />

of library and bathroom (right:<br />

Alessi). The example below also<br />

shows that even carpet is no longer<br />

taboo: a new bathroom design by<br />

Patricia Urquiola for Axor.<br />

14 <strong>Bath</strong> Solutions<br />

können. Die Sanitärobjekte ragen in den Raum hinein<br />

oder werden mittig platziert, Sichtachsen entstehen.<br />

<strong>Bad</strong>ez<strong>im</strong>mer-<strong>Design</strong> ist somit nicht mehr<br />

„nur“ Produkt-<strong>Design</strong>. Die Hersteller beziehen bei<br />

der Konzeption von neuen Kollektionen daher auch<br />

zunehmend die Möglichkeit mit ein, wie das Produkt<br />

für die Raumnutzung und -gestaltung eingesetzt<br />

werden kann. Interior-<strong>Design</strong>, Materialien, Farben,<br />

Kombinationen, Lichtführung und Accessoires spielen<br />

dabei eine wichtige Rolle. Teile des <strong>Bad</strong>s können<br />

als Wohnfläche genutzt werden. Was früher <strong>im</strong> <strong>Bad</strong><br />

undenkbar gewesen wäre, ist heute möglich: eine<br />

Chaiselongue oder ein Teppich zum Beispiel.<br />

Taking as its motto “Pop-up the <strong>Bath</strong>room” the<br />

Associatio n of the German Sanitation Industry<br />

(VDS) recently identified ten distinct trends for<br />

current bathroom design. “Soft bathroom,” “Green<br />

bathroom,” “Fashion bathroom,” “Easy bathroom,”<br />

“<strong>Design</strong> for a better bath,” “Private spa,” “Water<br />

love,” “Techness,” “Interior concepts” and “Homing”<br />

are the names that they have given to these<br />

different and yet complementary trends. They are<br />

being presented in a location known as the “Water<br />

lounge” within the framework of the VDS stand at<br />

the <strong>ISH</strong> trade fair. Here we present the three most<br />

<strong>im</strong>portant trends.<br />

Im „Private Spa“ zählen neben der<br />

Ausstattung vor allem st<strong>im</strong>mungsvolle<br />

Inszenierungen, rituelle Nutzungsmöglichkeiten<br />

sowie das gesamte<br />

Raumambiente. Rechts:<br />

„Elemental Spa“ von Dornbracht.<br />

In the “Private spa” not only the fixtures<br />

and fittings are <strong>im</strong>portant, but<br />

first and foremost atmospheric orchestrations,<br />

various ritual uses and<br />

the entire spatial ambience. Right:<br />

“Elemental Spa” by Dornbracht.<br />

“Green <strong>Bath</strong>room”: The general trend towards more<br />

sustainability has long reached the bathroom, too. In particular,<br />

here in fact. Because alongside the kitchen, the<br />

bathroom is known as one of the places in the house<br />

where both a great deal of water and a great deal of energy<br />

are used. This being the case, a clear awareness of<br />

the ecological considerations is <strong>im</strong>portant. Specifically<br />

in the area of sanitary ware because here consumers<br />

can make a major contribution to environmental protection<br />

by opting for sustainable designs and leading-edge<br />

technologies. But what does a “green bathroom” look<br />

like in real terms? Here, the general rules of eco-design<br />

apply. The focus is on t<strong>im</strong>eless, durable designs and on<br />

natural, ecologically acceptable materials. Moreover,<br />

new technologies are crucial. The reason: it is only appropriately<br />

innovative sanitary fixtures and fittings that<br />

make a sustainable approach to natural resources possible<br />

in the first place. For example, special waste water<br />

systems ensure that water already used in the shower<br />

or the wash basin is fed directly into the toilet bowl,<br />

avoiding the use of fresh water in the toilet. And of<br />

course in this context water-saving faucets and hand<br />

showers should be mentioned. The green bathroom<br />

combines sound economics, a clear conscience and, to<br />

a great extent, wellness, as well. Given its <strong>im</strong>portance<br />

in the context of the global energy discussion, the trend<br />

towards green design is perhaps the most influential<br />

trend in the conception, design and technical equipment<br />

of the bathroom.<br />

“Private Spa”: Wellness continues to be all the<br />

rage. This fact was confirmed by a recent Infratest study<br />

which showed that 14 percent of the German population<br />

(= 8.8 million people) regularly engage in wellness activities,<br />

investing a total of some 73 billion euros per year<br />

in the privilege. And the trend is upwards. In accordance<br />

with this development, the target group is happy to<br />

spend money on wellness, even within the confines of<br />

their own four walls. Accordingly, “private spa” is the<br />

magic term, introduced by the Association of the German<br />

Sanitation Industry back at the t<strong>im</strong>e of the 2007 <strong>ISH</strong><br />

and now taken on as an expression by many bathroom<br />

planners and manufacturers of sanitary equipment. “Private<br />

spa” is the expression of a new understanding of<br />

luxury, born of the desire to enjoy the spa experience,<br />

i. e., to have the space and t<strong>im</strong>e for physical and emotional<br />

wellness at home, too. Private spa is a bathroom<br />

concept that transforms routine into a ritual and water<br />

into an experience. The wellness effect is achieved<br />

both by fitting elements such as a rain shower or whirlpool<br />

bath and by furniture and sensual aesthetics. In contrast<br />

to the kitchen, which acts as a communicative center<br />

in today’s culture of the living domain, the private spa<br />

remains a very personal area, defined pr<strong>im</strong>arily by the<br />

atmosphere of the place, by the moods generated and<br />

by the opportunities offered for ritual uses.<br />

“Interior Concepts”: The <strong>im</strong>age of the bathroom<br />

as a merely functional room has long been obsolete.<br />

Wash basin, toilet and bathtub lined up along one wall<br />

and built-in cupboard elements are now passé. Instead,<br />

showers have become room dividers, front wall elements<br />

made to hold faucets and wash basins and the<br />

toilet has disappeared, if not completely from the bathroom,<br />

then at least into a separate niche. “Interior concepts”<br />

means holistic bathroom design. Like any other<br />

room, the bathroom is now divided up using interior design<br />

criteria. The sanitation industry has transformed the<br />

bathroom into a room with various different zones suitable<br />

for hygiene, styling and regeneration. The sanitary<br />

objects project into the room or are placed in the center;<br />

lines of view are generated. Accordingly, bathroom design<br />

is no longer “just” product design. And increasingly,<br />

manufacturers are including opportunities for embracing<br />

certain products in their use and design of space in their<br />

concepts for new collections. Interior design, materials,<br />

colors, combinations, the direction of light and accessories<br />

play an <strong>im</strong>portant part in this. Sections of the bathroom<br />

can be used as living areas. Things that were unthinkable<br />

in bathrooms at one t<strong>im</strong>e are now a possibility:<br />

a chaise-longue or a rug.<br />

www.pop-up-the-bathroom.de<br />

<strong>Bath</strong> Solutions 15

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