ISH: Neues im Bad! Bath Design 2009 - Form
ISH: Neues im Bad! Bath Design 2009 - Form
ISH: Neues im Bad! Bath Design 2009 - Form
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Das <strong>Bad</strong> wird <strong>im</strong>mer wohnlicher:<br />
Der Trend „Interior Concepts“ erlaubt<br />
sogar die Kombination von<br />
Bibliothek und <strong>Bad</strong>ez<strong>im</strong>mer (rechts:<br />
Alessi). Dass auch Teppiche kein<br />
Tabu mehr sind, zeigt das Beispiel<br />
unten: ein neuer <strong>Bad</strong>-Entwurf<br />
von Patricia Urquiola für Axor.<br />
The bathroom is becoming ever more<br />
homely: The “Interior concepts”<br />
trend even allows for the combination<br />
of library and bathroom (right:<br />
Alessi). The example below also<br />
shows that even carpet is no longer<br />
taboo: a new bathroom design by<br />
Patricia Urquiola for Axor.<br />
14 <strong>Bath</strong> Solutions<br />
können. Die Sanitärobjekte ragen in den Raum hinein<br />
oder werden mittig platziert, Sichtachsen entstehen.<br />
<strong>Bad</strong>ez<strong>im</strong>mer-<strong>Design</strong> ist somit nicht mehr<br />
„nur“ Produkt-<strong>Design</strong>. Die Hersteller beziehen bei<br />
der Konzeption von neuen Kollektionen daher auch<br />
zunehmend die Möglichkeit mit ein, wie das Produkt<br />
für die Raumnutzung und -gestaltung eingesetzt<br />
werden kann. Interior-<strong>Design</strong>, Materialien, Farben,<br />
Kombinationen, Lichtführung und Accessoires spielen<br />
dabei eine wichtige Rolle. Teile des <strong>Bad</strong>s können<br />
als Wohnfläche genutzt werden. Was früher <strong>im</strong> <strong>Bad</strong><br />
undenkbar gewesen wäre, ist heute möglich: eine<br />
Chaiselongue oder ein Teppich zum Beispiel.<br />
Taking as its motto “Pop-up the <strong>Bath</strong>room” the<br />
Associatio n of the German Sanitation Industry<br />
(VDS) recently identified ten distinct trends for<br />
current bathroom design. “Soft bathroom,” “Green<br />
bathroom,” “Fashion bathroom,” “Easy bathroom,”<br />
“<strong>Design</strong> for a better bath,” “Private spa,” “Water<br />
love,” “Techness,” “Interior concepts” and “Homing”<br />
are the names that they have given to these<br />
different and yet complementary trends. They are<br />
being presented in a location known as the “Water<br />
lounge” within the framework of the VDS stand at<br />
the <strong>ISH</strong> trade fair. Here we present the three most<br />
<strong>im</strong>portant trends.<br />
Im „Private Spa“ zählen neben der<br />
Ausstattung vor allem st<strong>im</strong>mungsvolle<br />
Inszenierungen, rituelle Nutzungsmöglichkeiten<br />
sowie das gesamte<br />
Raumambiente. Rechts:<br />
„Elemental Spa“ von Dornbracht.<br />
In the “Private spa” not only the fixtures<br />
and fittings are <strong>im</strong>portant, but<br />
first and foremost atmospheric orchestrations,<br />
various ritual uses and<br />
the entire spatial ambience. Right:<br />
“Elemental Spa” by Dornbracht.<br />
“Green <strong>Bath</strong>room”: The general trend towards more<br />
sustainability has long reached the bathroom, too. In particular,<br />
here in fact. Because alongside the kitchen, the<br />
bathroom is known as one of the places in the house<br />
where both a great deal of water and a great deal of energy<br />
are used. This being the case, a clear awareness of<br />
the ecological considerations is <strong>im</strong>portant. Specifically<br />
in the area of sanitary ware because here consumers<br />
can make a major contribution to environmental protection<br />
by opting for sustainable designs and leading-edge<br />
technologies. But what does a “green bathroom” look<br />
like in real terms? Here, the general rules of eco-design<br />
apply. The focus is on t<strong>im</strong>eless, durable designs and on<br />
natural, ecologically acceptable materials. Moreover,<br />
new technologies are crucial. The reason: it is only appropriately<br />
innovative sanitary fixtures and fittings that<br />
make a sustainable approach to natural resources possible<br />
in the first place. For example, special waste water<br />
systems ensure that water already used in the shower<br />
or the wash basin is fed directly into the toilet bowl,<br />
avoiding the use of fresh water in the toilet. And of<br />
course in this context water-saving faucets and hand<br />
showers should be mentioned. The green bathroom<br />
combines sound economics, a clear conscience and, to<br />
a great extent, wellness, as well. Given its <strong>im</strong>portance<br />
in the context of the global energy discussion, the trend<br />
towards green design is perhaps the most influential<br />
trend in the conception, design and technical equipment<br />
of the bathroom.<br />
“Private Spa”: Wellness continues to be all the<br />
rage. This fact was confirmed by a recent Infratest study<br />
which showed that 14 percent of the German population<br />
(= 8.8 million people) regularly engage in wellness activities,<br />
investing a total of some 73 billion euros per year<br />
in the privilege. And the trend is upwards. In accordance<br />
with this development, the target group is happy to<br />
spend money on wellness, even within the confines of<br />
their own four walls. Accordingly, “private spa” is the<br />
magic term, introduced by the Association of the German<br />
Sanitation Industry back at the t<strong>im</strong>e of the 2007 <strong>ISH</strong><br />
and now taken on as an expression by many bathroom<br />
planners and manufacturers of sanitary equipment. “Private<br />
spa” is the expression of a new understanding of<br />
luxury, born of the desire to enjoy the spa experience,<br />
i. e., to have the space and t<strong>im</strong>e for physical and emotional<br />
wellness at home, too. Private spa is a bathroom<br />
concept that transforms routine into a ritual and water<br />
into an experience. The wellness effect is achieved<br />
both by fitting elements such as a rain shower or whirlpool<br />
bath and by furniture and sensual aesthetics. In contrast<br />
to the kitchen, which acts as a communicative center<br />
in today’s culture of the living domain, the private spa<br />
remains a very personal area, defined pr<strong>im</strong>arily by the<br />
atmosphere of the place, by the moods generated and<br />
by the opportunities offered for ritual uses.<br />
“Interior Concepts”: The <strong>im</strong>age of the bathroom<br />
as a merely functional room has long been obsolete.<br />
Wash basin, toilet and bathtub lined up along one wall<br />
and built-in cupboard elements are now passé. Instead,<br />
showers have become room dividers, front wall elements<br />
made to hold faucets and wash basins and the<br />
toilet has disappeared, if not completely from the bathroom,<br />
then at least into a separate niche. “Interior concepts”<br />
means holistic bathroom design. Like any other<br />
room, the bathroom is now divided up using interior design<br />
criteria. The sanitation industry has transformed the<br />
bathroom into a room with various different zones suitable<br />
for hygiene, styling and regeneration. The sanitary<br />
objects project into the room or are placed in the center;<br />
lines of view are generated. Accordingly, bathroom design<br />
is no longer “just” product design. And increasingly,<br />
manufacturers are including opportunities for embracing<br />
certain products in their use and design of space in their<br />
concepts for new collections. Interior design, materials,<br />
colors, combinations, the direction of light and accessories<br />
play an <strong>im</strong>portant part in this. Sections of the bathroom<br />
can be used as living areas. Things that were unthinkable<br />
in bathrooms at one t<strong>im</strong>e are now a possibility:<br />
a chaise-longue or a rug.<br />
www.pop-up-the-bathroom.de<br />
<strong>Bath</strong> Solutions 15