Destination - CIM

[generation “why not” youth]Generation “Why not?”Millennials are confident, interested in personal developmentand find frontal lectures boring. Meetings arechanging, and the industry follows suit.Unsere Jugend, die Welt: Rund 300 Studierende der LesRoches International School of Hotel-Management bildeneine gigantische Live-WeltkarteYoung people, the world: 300 students of Les RochesInternational School of Hotel Management create agigantic live world map.Photo: 2013 NOTsoNOISY, Guillaume Reymondn Plain words. “We children have a problem: We pay for your mistakesbut you will be dead by then!” A clear statement from Felix Finkbeinerduring his keynote speech at the Certified Star Awards on 25 Septemberin Mainz. The 15-year-old founder of the Plant-for-the-Planet initiativegives the audience a taste of what to expect in the not so distantfuture: The “Millennials” are now entering the jobs market. They will beattending and shaping future events.According to countless studies, Generation Y – those born after 1980– are blessed with unshakeable confidence and the ability to expresstheir needs: The consultancy firm Ernst & Young found that opportunitiesfor personal development are the key criterion for choosing an employerfor 72 per cent of the Millennials. For 56 per cent it is a good worklife balance while only 35 per cent find career options important.Georg-Günther Kruse, who worked for Messe Frankfurt for 25years, among other things as head of Human Resources, and is now apartner of the recruiting company Fox Professionals in Frankfurt,knows their demands: “They ask about limits on working hours, sabbaticalsand concessions for parents. The career-mindedness of earliergenerations is not so strong in this age group,” he says from experience.“They are more interested in a subjective work life balance. Andcompanies like Audi and Siemens have already developed special programmesfor this.”Kenes Group, a professional congress organiser, takes account ofthis trend. Half of its 400 staff members have a mobile workplace.Managing Director Dan Rivlin explains that the “new generation und Siemens haben hierzuschon spezielle Programmeentwickelt.“Dieser Entwicklung trägtder Professional Congress OrganizerKenes Group Rechnung.Die Hälfte der 400 Mitarbeiterarbeitet mobil. ManagingDirector Dan Rivlin sagt,dass die „neue Generation vonTalenten“ flexibler arbeitenwill. „Wenn wir sie binden wollen,müssen wir uns ihren Erwartungenanpassen.“Die Generation Y ist anders,sie lernt in „MOOCs“ (MassiveOpen Online Course), arbeitetim „Coffice“, ist dank SocialMedia gut vernetzt, ist gutausgebildet, gut informiertund beherrscht den Umgangmit Technik und Mobile Devices.„Ich habe den Umgangmit neuen Medien von kleinauf miterlebt. Das bringt naturgemäßVorteile mit sich, jemehr wir uns zu einer digitalerenGesellschaft entwickeln“,erklärt Millennial AlexanderMilde. Er ist 25, strebtgerade seinen Master of Sciencein Business Mathematicsan, ist CDU-Kommunalpolitikerund jobbt an der FrankfurterBörse: „Von einem 150%140%130%120%110%100%90%80%70%BerufsausbildungÜbergangsbereichHochschulreifeStudium60%2005 2006 2007 2008 2009 2010 2011 2012Quelle: Statistisches Bundesamt, Schnellmeldung Integrierte Ausbildungsberichterstattung 2013CIM 6/201315