School playgrounds - Playground@Landscape

there were plenty of local authority decisionmakers
- one of my favourite target groups - at our
stand.“
MORE OPINIONS ON GALABAU
Torsten Hanings (Hags mb-Spielidee GmbH):
“The quality of the visitors to our stand was
very good. Lots of decision-makers, though I had
the impression, without carrying out a conclusive
evaluation, that there were fewer visitors from the
planner target group present than usual. There
were also international contacts though fewer
than at FSB.
It remains to be seen whether GaLaBau will remain
the number one trade fair for our sector,
though I harbour strong doubts. All the while the
number of leading German companies and international
global players continues to diminish, to
be replaced by Asian and east European manufacturers,
the interest of visitors will continue to
wane, with the number of remaining exhibitors
eventually dwindling as well. We heard many
customers express their disappointment at the absence
of so many of the major players. Instead
these manufacturers advertise with special price
campaigns and letters rather than incur the cost
of an "expensive trade fair appearance", preferring
to pass on the savings made to customers in the
form of discounts.
Even if an association can only exert minimal in-
fluence on a company's decision to take part in a
trade fair, every effort must be made in future to
attract more members.
The withdrawal of producers means the trade fair
is being forced to fill the empty stands with more
and more non-sector exhibitors. It's certainly
a novel experience to stand in a hall with-
Malaysian freshwater pearl necklace manufacturers.
The idea of a travelling trade fair needs to be
mooted again so that other regions are also
opened up and visitors from more parts of the
country can attend.“
Ralf Engelhardt (Brügmann
TraumGarten GmbH):
“As this was our first involvement we are not in a
position to compare with previous events. Brügmann
TraumGarten was primarily targeting customers
looking for smaller play facilities authorised
for public use at entry level price both for
their own use and for further distribution. We are
very satisfied with the level of interest shown.
Moreover, we were pleasantly surprised by the
strong interest shown in our range of modern,
easy-care privacy fence systems: we hadn’t intended
to showcase this product area in the hall
and the panels were erected primarily to mark the
boundary of our stand. GaLaBau in Nuremberg
remains the most appropriate event for Brügmann
TraumGarten to showcase its product range.“
FAIR
„Für den deutschen Markt
scheint die GaLaBau jedoch
weiterhin spürbar an Bedeutung
zu verlieren. Die Anzahl der für
Deutschland relevanten Aussteller
lässt weiter nach, die Besucherstruktur
wird deutlich regional.“
“The marked decline in the
importance of GaLaBau to the
German market also appears to
be continuing. The number of key
exhibitors for the German market
is continuing to fall and the
visitor structure is becoming
distinctly regional.”
Ulrich Scheffler (Lappset Spiel-,
Park-, Freizeitsysteme GmbH)
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