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Media-ProfileMedia-Kit 201242... Who gets to read Fleischwirtschaft once it is deliveredArchiving in %Each copy archived 74Individual articles archived 36Fleischwirtschaft passed on to colleagues 84Copy thrown away 10Main area of interest in %Special topic of the month 81Meat processing 78Meat research and development 75Meat production 73Meat preparation 52Marketing of meat products 52Breakdown of receivers can be found on page 39Decision-making in %Not involved in any phase of the decision-making process 14Gather information 9Prepare ground for decision-making 8Make concrete recommendations on specific issues 9Have sole purchasing authority 14Make decisions in conjunction with others 3852% of those surveyed are primary decision-makers, whereas 26%prepare the ground for decision-making. 78% of the readers aretherefore decision-makers.Investment over the next two years in %Production 35IT equipment 35Factory buildings 30Environment protection 29Packaging 29Refrigeration / storage 22Logistics 22Cutting equipment 9Slaughtering equipment 8Other* 12Investment in one of these fields: 77%* Analysis equipment, production machinery, marketing, sales, training, quality assuranceMobilisation resulting from ads in Fleischwirtschaft in %Purchased advertised products or services 6Recommended purchase of a product 10Passed ad in Fleischwirtschaft on to someone else 30Talked to a staff member about the ad in Fleischwirtschaft 47Requested more information about the advertised company 21Visited the website of the advertised company 43Not involved in any phase of the decision-making process 0Ads in Fleischwirtschaft carry a high level of activation powerResults of Fleischwirtschaft readership survey (July 2011) involving 161 randomly chosenFleischwirtschaft subscribers. Survey and evaluation carried out by TeleResearch GmbHMannheim. The results make no claim to be representative.Profiles | Events | Contacts afz | afz-journal Fleischwirtschaft Fleischwirtschaft International fleischwirtschaft.de + com Terms & Conditions
Год издания 4Журнал для мясоперерабатывающих предприятий и научных учрежденийРост спроса на упакованную нарезку мясопродуктовИсследования и РазработкиИнтервьюБыканов: Стратегияподдержки малого исреднего бизнесаПтицеводствоРазвитие Российскогорынка птицыМодель бизнесаИспользование всехвидов мясного сырьяТехникаЛиния по переработкептицыТехнологияГлюконат натрия в производствевареных колбасFWRU2_2011_Cov1.indd 1 16.09.11 14:44Cover Meat Guide 20111012.indd 1 12.10.2011 11:13:35Media-Kit 2012Media-Kit 2012Fleischwirtschaft InternationalVolume 26D 42804 F... and country-specific:Fleischwirtschaft International RussiaJournal for meatproduction and meatprocessingJournal for meat production, processing and research5/ 2011Meat ProductionRegional concentrationof poultry meat increasesProduct DevelopmentLess salt thanks tointelligent mixturesFood BalanceWhy sustainable foodshave a low market shareResearch & DevelopmentBehaviour and survivalof Salmonella spp.in minisalamiИспользование амаранта втехнологии мясных продуктов2 / 2011Circulation in Russia: 9,000 copiesin Cyrillic scriptFurther Information on page 53Fleischwirtschaft International ChinaSeasonings, additives: Functional ingredients in meat productsInformation PlatformIT structure facilitatesthe recording of resultsCirculation in China: 6,000 copiesin Mandarin in EnglishFurther Information on page 54 Worldwide circulation of 9,327 copies It presents authoritative specialist informationfor abattoirs and cutting business, the meatproducts industry as well as large butchersand suppliers.欧洲肉类指南Made in Europe 2012Buyer’s guide for theChinese meat industry Circulation in China: 12,000 copiesin MandarinInformation on www.fleischwirtschaft.comAll issues – including the Russian and the Chinese – are available as E-papersfor free on www.fleischwirtschaft.com4342 | 43Profiles | Events | Contacts afz | afz-journal Fleischwirtschaft Fleischwirtschaft International fleischwirtschaft.de + com Terms & Conditions
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