Media-Kit - fleischwirtschaft.com - Allgemeine Fleischer Zeitung

Media-ProfileMedia-Kit 201242... Who gets to read Fleischwirtschaft once it is deliveredArchiving in %Each copy archived 74Individual articles archived 36Fleischwirtschaft passed on to colleagues 84Copy thrown away 10Main area of interest in %Special topic of the month 81Meat processing 78Meat research and development 75Meat production 73Meat preparation 52Marketing of meat products 52Breakdown of receivers can be found on page 39Decision-making in %Not involved in any phase of the decision-making process 14Gather information 9Prepare ground for decision-making 8Make concrete recommendations on specific issues 9Have sole purchasing authority 14Make decisions in conjunction with others 3852% of those surveyed are primary decision-makers, whereas 26%prepare the ground for decision-making. 78% of the readers aretherefore decision-makers.Investment over the next two years in %Production 35IT equipment 35Factory buildings 30Environment protection 29Packaging 29Refrigeration / storage 22Logistics 22Cutting equipment 9Slaughtering equipment 8Other* 12Investment in one of these fields: 77%* Analysis equipment, production machinery, marketing, sales, training, quality assuranceMobilisation resulting from ads in Fleischwirtschaft in %Purchased advertised products or services 6Recommended purchase of a product 10Passed ad in Fleischwirtschaft on to someone else 30Talked to a staff member about the ad in Fleischwirtschaft 47Requested more information about the advertised company 21Visited the website of the advertised company 43Not involved in any phase of the decision-making process 0Ads in Fleischwirtschaft carry a high level of activation powerResults of Fleischwirtschaft readership survey (July 2011) involving 161 randomly chosenFleischwirtschaft subscribers. Survey and evaluation carried out by TeleResearch GmbHMannheim. The results make no claim to be representative.Profiles | Events | Contacts afz | afz-journal Fleischwirtschaft Fleischwirtschaft International fleischwirtschaft.de + com Terms & Conditions