Media-Kit - fleischwirtschaft.com - Allgemeine Fleischer Zeitung

Media-Kit 2012Trade MagazineDescription of Survey Method | Structural Analysis of Receivers1 Survey methodRecipient structure analysis through file evaluation –Complete population survey2 Description of recipients at time of data capture2.1 Characteristic of the fileThe electronic subscription file contains the addressesof all recipients.The file is subdivided into German and foreign recipients.2.2 Total number of recipients in file 37,1972.3 Total number of occasional recipients –2.4 Readership structure of a typical issue - by distribution form– Total no. of copies sold 1,344of these: subscription copies 1,243– Individual sales 101– Single copies 4,724of these: regular single copies 662occasional single copies 3,707Sample copies 355Actual no. of distributed copies (tvA) 6,068– of which, Germany 4,571– of which, abroad 1,4973 Description of survey3.1 Population (proportion surveyed)Population (TvA) 6,086 = 100 %Of which not included in survey: 0Of the population, the survey represents 6,086 = 100 %3.2 Date of sample survey July 14, 20113.3 Description of sample surveyThe evaluation is based on the complete file. The proportions determinedfor distribution in Germany and abroad were projected onto theannual average of number of copies actually distributed as per AMFscheme2, no. 2.3.4 Target person of surveyNot applicable, as no personal details were recordedin the survey.3.5 Definition of reader not applicable3.6 Survey conducted July 20113.7 Survey carried out PublisherThe structure, implementation and reporting of this survey conform to thelatest version of the ZAW advertising carrier schema.40Profiles | Events | Contacts afz | afz-journal Fleischwirtschaft Fleischwirtschaft International fleischwirtschaft.de + com Terms & Conditions