Media-Kit - fleischwirtschaft.com - Allgemeine Fleischer Zeitung

Media-Kit 2012Trade MagazineDescription of Survey Method | Structural Analysis of Receivers1 Survey methodRecipient structure analysis through file evaluation –Complete population survey2 Description of recipients at time of data capture2.1 Characteristic of the fileThe electronic subscription file contains the addressesof all recipients.2.2 Total number of recipients in file 37,1972.3 Total number of occasional recipients –2.4 Readership structure of a typical issue - by distribution form– Total no. of copies sold 4,526of these: subscription copies 4,327– Individual sales 199– Single copies 6,035of these: regular single copies 2,088occasional single copies 3,642Sample copies 305Actual no. of distributed copies (tvA) 10,561– of which, Germany 10,473– of which, abroad 883 Description of survey3.1 Population (proportion surveyed)Population (TvA) 11,322 = 100 %Of which not included in survey: 0Of the population, the survey represents 11,322 = 100 %3.2 Date of sample survey July 13, 20113.3 Description of sample surveyThe evaluation is based on the complete file. The proportions determinedfor distribution in Germany and abroad were projected onto theannual average of number of copies actually distributed as per AMFscheme2, no. 2.3.4 Target person of surveyNot applicable, as no personal details were recordedin the survey.3.5 Definition of reader not applicable3.6 Survey conducted July 20113.7 Survey carried out PublisherThe structure, implementation and reporting of this survey conform to thelatest version of the ZAW advertising carrier scheme.22Profiles | Events | Contacts afz | afz-journal Fleischwirtschaft Fleischwirtschaft International fleischwirtschaft.de + com Terms & Conditions