Vorlesung 9

Lang, Kurt & Gladys Engel Lang (1991): The Changing professional Ethos: A Poll of Pollsters.
International Journal of Public Opinion Research 3, 323-339
• Umfrage: AAPOR-Verzeichnis, American Ass. of Political Consultants,
Zeitungsberichte n=270 Grundgesamtheit
• Befragung schriftlich 1988 n=129, bereinigt = 53 %
• Unterscheidung Newcomers, Intermediate, Veterans
• Was vorher gemacht: Newcomers: 37 % aus Politik, Veteranen: 29%
• akademischer Hintergrund: Newcomers: 19%, Veteranen: 38%
• Ausbildungs-Hintergrund: Newcomers: weniger Sozialwiss., mehr Statistics,
Naturwiss., Journalism/Communications
• Newcomers: mehr nicht-öffentliche Polls
• "Regardless of how you got into this, what have been the one or two major satisfactions
for you personally from your polling on politics and political issues"
Newcomers und Intermediate: mehr „influence public policy“, weniger
„improve quality“
"(The findings) show the newcomers, ..to be somewhat less oriented to the
professional ethos that the pioneers brought with them into the field. (338)
Prof. Donsbach