Gebt den Kindern das Kommando - Playground@Landscape

COVERSTORY
Pensionen Wirklichkeit werden – und damit dem Marketing
der Region wichtige Impulse geben. Denn attraktive Angebote
für Kinder sind bis heute noch keine Selbstverständlichkeit,
das Standardangebot was Kinder auch aus Schule und Freizeit
her bereits kennen, überwiegt. Auch unter den Hotels entsteht
mehr Wettbewerb um die Gunst der Gäste und um
eine klare eigenen Handschrift zu kreieren und sich vom
Wettbewerb zu differenzieren. Die klassischen Kindergerichte
auf dem Menü oder die bekannten Spiele im Kinderbereich
reichen längst nicht mehr aus.“ Sagt Christian
Angenvoort, angenvoort- unique kids clubs & playgrounds
lda.
Die angenvoort-unique kids clubs & playgrounds lda mit
Sitz in Portugal und Deutschland bietet neben individuellen
Spielgeräten und indivuellen Spielen für den Innenbereich
vor allem auch Service & Training für alle Hotelbereiche
an. Denn das Kind nimmt alle Bereiche wahr und
passender Service und Kommunikation ist Essential für den
Abarena GmbH Managing Director Martina Unterberger states,
“There has long been a dearth of attractions to visit during inclement
weather conditions in our beautiful region. This is why we have
invested heavily in our play parks and adapted the accompanying
infrastructure in the past two years. Obra-Design was instrumental
in inspiring us and supported us during the planning and implementation
of creating our desired active play areas. A particular highlight
for young and old alike is the small stream with its water gates which,
together with the mine and the sand play areas, combine to make our
offering more satisfying in every respect.”
“Both of these successful projects prove that generously designed
play areas with attractive rides, equipment and play opportunities for
children of all age groups help contribute to bringing customers
through the doors and help keep them there for longer, resulting in a
higher sales figures,” said Obra-Design Managing Director Mag.
Michael Philipp.
20
Marketing and playground
Christian Angenvoort, angenvoort- unique kids clubs & playgrounds
lda, believes that, “a playground – above all individual playgrounds,
play products and specially tailored packages – help marketing in
tourism with a great degree of certainty. The more attractive the
hotel, target group, specific offers and tailored solutions for children,
the more successful the hotel will be as an essential building block in
terms of its appeal and marketing power for the respective region.
Successful marketing and development in tourism can only go hand
in hand with private financial investment from businesses as well as
close collaboration with the local authorities, the State and the
European community. In order to target the best possible win-win situation
between private and public investment, there is a need for appropriate
framework conditions. In order to be an attractive destination
for families, in particular, and to deliver on the unique claims
made during marketing activities, individual facilities for children
provide extremely important stimuli.
The family holiday and travel habits no longer correspond to ‘who
is travelling with whom’, nor do the requirements for a simple playground
with standard play elements in the play room satisfy the cur-
Erfolg und dem „Wow – Erlebnis des Kindes“, damit es nach
dem Urlaub zu Hause bei Freunden und Familie viel Tolles
zu berichten gibt. Und oftmals ist weniger mehr, kleine persönliche
Unterschiede machen den großen Unterschied.
Gute Qualität und Individualität hat anfangs einen höheren
Preis, erhöht aber deutlich das Erlebnis, die Wertigkeit
macht sich langfristig mehr als bezahlt, zum Beispiel durch
Empfehlung und Wiederbesuchsraten. So verspricht das
Marketing nicht nur das was andere auch versprechen, sondern
die Erwartungen werden sogar übertroffen. Nur wer
das attraktivste Angebot, den persönlichsten Service und
das beste Preis-Leistungsverhältnis bietet, wird die Aufenthaltsdauer
erhöhen, die Wiederbesuchsrate steigern, den
Umsatz im Hotel erhöhen, sich vom Wettbewerb abheben
und die „kleinen“ Entscheidungsträger als Gäste von morgen
gewinnen und somit das Marketing der Region stärken.
TM /// Fotos: Obra
rent expectations of the younger visitors – the guests of the future. The
holidays are the best time of the year for children. Their dreams of adventure
and wonderful experiences together with friends and family
should also become a reality in hotels, resorts and guest houses – and
create important stimuli for the marketing of the region. At present,
however, there is no guarantee that children will receive an attractive
package that is superior to the standard experience they are already
acquainted with from their time at school and their free time.
Among the hotels there is also a growing level of competition to curry
favour with the guests and create a unique signature to help distinguish
them from the competition. The classic children’s dishes on
the menu or the tired old games in the play area no longer cut the
mustard.”
The angenvoort unique kids clubs & playgrounds Ida has its
headquarters in Portugal and Germany and offers, aside from
individual play elements and individual games designed for indoors,
service and training for all hotel sectors. This is because the child
takes in everything in every area, and the appropriate services and
communication are vital for success and for creating the “Wow”
experience for the child, so that he or she has lots of good things to
say after the holiday when he or she is back home with friends and
family. Often it’s the small, personal touches that make the big
difference.
Excellent quality and individuality demands a higher initial
financial outlay, but it results in an experience that is clearly more
enjoyable. The value of the improved experience more than recompenses
the initial cost in the long terms through, for example,
recommendations and repeat custom. The marketing is therefore not
simply promising the usual experiences; the expectations of the
guests are being met and exceeded even. Only the party that provides
the most attractive package, the most personal service and the best
price-quality ratio will be able to increase the length of stay of its
guests, the repeat custom statistics, improve turnover in the hotel,
elevate itself from the competition and win the “small’ decision makers
as their guests of tomorrow, simultaneously strengthening the
marketing of the entire region.
TM /// Photos: Obra