NEUE REIFENZEITUNG Retreading-Special 9/2008 - Reifenpresse.de

A Driving Force
Goodway MD,
Alison Wong,
becomes COO
As managing director of Malaysia’s Goodway, Alison
Wong (Wong Ping Kiong) was seen as instrumental
to many of the company’s successes. 2008 sees her
assume the role of Chief Operating Officer
Sales at Goodway Integrated Industries have been healthy these
last few years, to say the least. In 2007, the company reported
turnover of RM209 million (42.2 million euros), 70 per cent of
which was derived from its rubber compound products and the remainder
from retreading operations. Goodway attributes a proportion
of its good fortune during the last few years to its then managing director,
Alison Wong, whom the company has called “a driving force
behind Goodway’s many successes.”
Ms Wong has been with the company since its inception in 1989,
beginning as an account executive. On 1January 2008 the Malaysia
based retreader and retreading materials supplier recognised Ms
Wong’s aptitude and potential, and appointed her to the position of
chief operating officer. During her first year in this new role, Ms Wong
speaks of her new role and what lies around the corner for Goodway.
In her new capacity as COO, Ms Wong sees her main responsibility
as facilitating the company’s vision and mission. “The strategic
direction of the group, namely growth, expansion and continuous improvement
is my priority,” she says. Elaborating, Ms Wong adds: “My
tasks encompass managing liquidity and profitability, mitigating financial
risks and meeting targets. At the same time, I will be keeping an
eye out for potential business ventures and market developments to
adjust the Group’s strategies as necessary.”
The company’s flagship retread range, Supercool, has been on the
market for several years now and the products on offer in this brand
have been constantly updated. Indeed, in May this year the Supercool
Cushion Gum CG99, manufactured using pine tar free compounds,
was one of the highlights of Goodway’s company display at the
Reifen 2008 show. The value of the Supercool brand name to Goodway
is significant, and thus it is no surprise it also forms a focus for the
new COO. “I want to raise Supercool’s profile in the global arena via
our branding efforts,” says Ms Wong. “Our marketing activities will
highlight our core values of trustworthiness and integrity, to reflect the
respectability and renown of the Supercool name.”
Other factors – both positive and negative – influence the decisions
Ms Wong makes for the Malaysian firm. While rapid growth can
be considered a dream come true scenario for Goodway, every silver
lining has a cloud, one might say. Thus, a challenge for Ms Wong in
Eine treibende Kraft
Goodway-Geschäftsführerin
Alison Wong
zum COO ernannt
Als Geschäftsführerin von Goodway aus Malaysia war
Alison Wong (Wong Ping Kiong) bisher schon die treibende
Kraft hinter zahlreichen Unternehmenserfolgen.
Anfang dieses Jahres nun übernahm sie die Rolle des
Chief Operating Officer (COO).
Die Umsätze von Goodway Integrated Industries waren während
der vergangenen zwei Jahre „überaus gesund”, um
nicht zu übertreiben. Im vergangenen Jahr etwa meldete
das Unternehmen einen Umsatz in Höhe von 209 Millionen Ringgit
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