BASF Innovation Chains - Refa-chemie.de
BASF Innovation Chains - Refa-chemie.de
BASF Innovation Chains - Refa-chemie.de
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Structured Preparation of a Customer<br />
Workshop: PICNIC<br />
Elements of the PICNIC Session<br />
Customer Profile<br />
• preparation of a customer workshop to i<strong>de</strong>ntify<br />
customer needs<br />
• Efficient Usage of customer workshops as a source to<br />
i<strong>de</strong>ntify Opportunity Fields<br />
• 3-4 teams from different divisions work in parallel in a<br />
PICNIC session, und help each other to achieve best<br />
results.<br />
Buying Factors<br />
Elements of Customer Workshop<br />
Selling Strategy<br />
Work plan, Next Steps<br />
PICNIC-Team:<br />
Breakout sessions<br />
Learning Loops<br />
„Picnic“<br />
NBD<br />
Logistics<br />
Marketing<br />
Production<br />
Sales<br />
R&D<br />
<strong>BASF</strong> <strong>Innovation</strong> <strong>Chains</strong><br />
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