Bedarfsanalyse fachlicher Metadaten - Universität St.Gallen

Beitrag A.2 61
Abb. 14: Classification of use cases for business metadata
7.4 Demonstration and Evaluation
In this section, we will demonstrate the applicability of our conceptual model by
means of a case study at “European Universal Bank” (EUB). Section 7.4.1 will introduce
the initial situation at EUB and section 7.4.2 will give details of how the proposed
classification was applied. Eventually, we will evaluate the design and utility of
our conceptual model according to the criteria of March and Smith [1995] in section
7.4.3.
7.4.1 Initial situation
EUB offers its 15 million customers all the services of a universal bank and considers
Central and Eastern Europe as their home market. EUB started its initiative on business
metadata in early 2008. Primarily driven by the IT department, the focus was laid
on introducing a corporate wiki as a means of encouraging a common and unambiguous
terminology. This effort was confronted with much resistance from the business
side as no obvious business need could be seen.
In order to make the next advance to business metadata a success, EUB was seeking
for a more business-driven approach. Rather than starting again from a certain implementation
scenario, this time the overarching concept of business metadata and its
benefits for the business should be explored.