LB PLUS - Das Magazin der LB GMBH "Spezial"
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companies of the <strong>LB</strong> GmbH with respect to<br />
marketing and sales campaigns. Within the<br />
"We-group", we have already managed to<br />
successfully tackle many projects together.<br />
In or<strong>der</strong> to extend this strength further, we<br />
wanted to bring ourselves up-to-date about<br />
the products and services of the affiliated<br />
companies as well as cross-selling potentials<br />
within the group. A particular goal was<br />
the usage of synergies and appearance as an<br />
All-In solution partner for our customers.<br />
We fully achieved this because we have<br />
already noticed that the individual participants<br />
are active in sales cross-company<br />
in their teams with an extended product<br />
knowledge. We have built a "community" in<br />
our own "online network" which facilitates<br />
an active exchange. It is nice to see such a<br />
positive response not only when it comes<br />
to finding joint solutions for the customer<br />
but also for the trust and solidarity amongst<br />
each other.<br />
<strong>LB</strong> Plus: This special edition of the <strong>LB</strong> Plus<br />
exclusively deals with the event – what can<br />
the rea<strong>der</strong> expect?<br />
Karoline Wolf: We will give an interesting review<br />
of the event and a comprehensive insight<br />
into the different companies, their employees,<br />
products and services. It will also become<br />
more obvious for some rea<strong>der</strong>s how a group<br />
with many diverse areas can grow together.<br />
<strong>LB</strong> Plus: Are further cross-division events<br />
like this one planned?<br />
Karoline Wolf: First of all, I am glad everything<br />
went as smoothly as it did. This has been the<br />
first cross-company event of this size for a long<br />
time and therefore, the excitement and stress<br />
to meet the expectations of the partners and<br />
participants is high.<br />
This also shows the capacity for teamwork of<br />
the group. Everybody played their part in the<br />
preparations, from prompt replies about participant<br />
numbers to allow specific planning on<br />
my part, to the delivery in time of presentations<br />
for a test run or the support from wm.mediapro<br />
for those who aren't quite as well-versed<br />
with presentations and have more affinity for<br />
other areas. And of course the professional<br />
post-processing by the team of our Printing<br />
division. You are currently holding the result<br />
in your hands. One of many magazines we<br />
produce with our publisher. I really enjoyed<br />
the organisation of the event and was therefore<br />
really pleased with the positive feedback which<br />
I received in personal chats. I hope that I will<br />
be allowed to plan another "We event" with just<br />
as much commitment and enthusiasm!<br />
<strong>LB</strong> Plus: Many thanks for the insights.<br />
<strong>LB</strong> Plus: The venue was Wun<strong>der</strong>land Kalkar<br />
and not a conference room at the company<br />
site or the Open Innovation Center. Why did<br />
you choose an external location?<br />
Karoline Wolf: We specifically chose the detached<br />
atmosphere away from the beautiful<br />
Bocholt. Firstly, to loosen it up a little bit, but<br />
also to avoid one or two people disappearing<br />
off into their offices or making phone calls in<br />
breaks. Everybody could focus on the topics<br />
and get to know each other and exchange<br />
opinions over dinner or a beer afterwards.<br />
<strong>LB</strong> Plus: What do you want from the future?<br />
Karoline Wolf: Personally, I hope that the<br />
communication and exchange continues to be<br />
as positive as we have already seen. This not<br />
only strengthens the team concept and solidarity,<br />
but also sustainably ensures, through more<br />
joint projects, the company success of the<br />
whole <strong>LB</strong> group. I would compare it to a football<br />
team. Certainly, a trainer and a manager<br />
are needed, as well as the eleven professional<br />
players and those sitting on the bench who are<br />
waiting to be used. It is essential to have a common<br />
goal and a game plan which distinguishes<br />
us from other teams and which allows us to<br />
score points.<br />
45 | <strong>LB</strong> <strong>PLUS</strong> SPEZIAL