LB PLUS - Das Magazin der LB GMBH "Spezial"

INTERVIEW
" In line with the
"We" idea "
LB Plus: At the end of March, the "We" event
of the LB GmbH took place. Who is "We"?
Karoline Wolf: "We" includes all employees of
the LB group which is composed of the divisions
Logistics, IT, Production and Media as
well as affiliated companies. We particularly
invited sales-oriented employees to the event
at that weekend. This includes sales representatives,
technical support staff and apprentices.
A total of 78 group employees attended
the event.
LB Plus: A large group with an extensive
range. How were the participants acquainted
with this?
Karoline Wolf: The type and scope of the presentations
were left to the individual speakers
from the different companies. This is how
for example a role play was incorporated to
explain more difficult concepts such as the
"logistics mall" in a simple, effective manner.
Of course, some companies opted for a nor-
mal PowerPoint presentation which was most
often presented by the team. Since the apprentices
were also given the chance to explain
their company's products and services, the fellow
apprentices were integrated perfectly and
"picked up".
The Logistics division took us on an interesting
journey through Germany and introduced
us the services provided at each location (and
which by far extend the simple storage of products).
Finally, the Media division demonstrated
their products from the Production, Print
and Marketing areas using film clips. A broad
product portfolio which was brought closer in
an emotive way in animated (or "animating")
images.
LB Plus: Is everybody a salesperson after the
event? What were the goals?
Karoline Wolf: In line with the "We" idea,
we wanted to focus on the knowledge transfer
and the communication between the
LB PLUS SPEZIAL | 44
Karoline Wolf, Marketing director of the LB GmbH,
was principal organiser of the "We event"