LB PLUS - Das Magazin der LB GMBH "Spezial"
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INTERVIEW<br />
" In line with the<br />
"We" idea "<br />
<strong>LB</strong> Plus: At the end of March, the "We" event<br />
of the <strong>LB</strong> GmbH took place. Who is "We"?<br />
Karoline Wolf: "We" includes all employees of<br />
the <strong>LB</strong> group which is composed of the divisions<br />
Logistics, IT, Production and Media as<br />
well as affiliated companies. We particularly<br />
invited sales-oriented employees to the event<br />
at that weekend. This includes sales representatives,<br />
technical support staff and apprentices.<br />
A total of 78 group employees attended<br />
the event.<br />
<strong>LB</strong> Plus: A large group with an extensive<br />
range. How were the participants acquainted<br />
with this?<br />
Karoline Wolf: The type and scope of the presentations<br />
were left to the individual speakers<br />
from the different companies. This is how<br />
for example a role play was incorporated to<br />
explain more difficult concepts such as the<br />
"logistics mall" in a simple, effective manner.<br />
Of course, some companies opted for a nor-<br />
mal PowerPoint presentation which was most<br />
often presented by the team. Since the apprentices<br />
were also given the chance to explain<br />
their company's products and services, the fellow<br />
apprentices were integrated perfectly and<br />
"picked up".<br />
The Logistics division took us on an interesting<br />
journey through Germany and introduced<br />
us the services provided at each location (and<br />
which by far extend the simple storage of products).<br />
Finally, the Media division demonstrated<br />
their products from the Production, Print<br />
and Marketing areas using film clips. A broad<br />
product portfolio which was brought closer in<br />
an emotive way in animated (or "animating")<br />
images.<br />
<strong>LB</strong> Plus: Is everybody a salesperson after the<br />
event? What were the goals?<br />
Karoline Wolf: In line with the "We" idea,<br />
we wanted to focus on the knowledge transfer<br />
and the communication between the<br />
<strong>LB</strong> <strong>PLUS</strong> SPEZIAL | 44<br />
Karoline Wolf, Marketing director of the <strong>LB</strong> GmbH,<br />
was principal organiser of the "We event"