Austria SPAR International AG

KROATIEN
Croatia
UNGARN
Hungary
The idea
The food retail chain, SPAR Austria, had
developed in a most successful way in
Austria since its establishment in the 1950s.
The first small food retail chain with 100
independent retailers had grown into a significant
company in the 1990s with six retail
distribution centers and around 1,600 SPAR
Austria SPAR International
and INTERSPAR locations. The shopping
center as an additional commercial segment
had been consistently and successfully
developed.
However, the Austrian market already
showed signs of saturation by the beginning
of the 1990s. With the strategic project,
”SPAR 2000“, the necessity for the company
for a target across the borders was recognized,
as well as the accompanying opportunities.
As a result of this future-oriented vision,
the ASPIAG (Austria SPAR International, Inc.)
was founded in 1990 with headquarters in St.
Margrethen (Switzerland). At the head of this
new corporation, SPAR appointed one of the
most experienced managers and strategists
for its foreign development: Hans Drexel.
The goal of SPAR Austria’s corporation
abroad was and is to develop independent
national SPAR organizations in each of
Austria’s neighboring countries.
> ASPIAG – die Kernaufgaben
Die ASPIAG ist die Management- und Holdinggesellschaft der
Landesorganisationen in Italien, Slowenien, Ungarn, Tschechien
und Kroatien. Das Team der ASPIAG organisiert länderübergreifend
den Know-how-Transfer, steht dem Management in den
jeweiligen Ländern in operativen Fragen zur Seite und führt
fachlich die Entwicklung und landesspezifische Anpassung der
Betriebstypen-Modelle.
> ASPIAG – the Central Tasks
ASPIAG is the management and holding corporation for the national
organizations in Italy, Slovenia, Hungary, the Czech Republic and
Croatia. The ASPIAG team organizes the know-how transfer between
countries, assists the management in the particular countries in
questions of operations and directs the specialized development and
country-specific alignment to the store format models.
9