Austria SPAR International AG

Bekannte Testimonials: Um erhöhte Aufmerksamkeit zu erzielen, setzt SPAR bei Werbekampagnen
gerne „bekannte Gesichter“ ein. Diese Testimonials werden auch länderspezifisch angepasst.
Well-known testimonials: in order to get more attention, SPAR likes to use ”well-known faces“ in
its advertising campaigns. These testimonials are also adapted to each specific country.
Trendsetter
Just being a convenience provider offering a
perfectly designed assortment and shopping
pleasure is not enough for SPAR: the goal is to
make the customer excited every single day,
again and again. That means being ahead of the
trends, sensing and implementing what’s new,
and taking up the lead position in innovation.
Campaigns with
Adjacent Countries
The individual national organizations of the
SPAR Austria Group regularly exchange their
ideas for exciting advertising campaigns and
marketing measures. A great idea from one country
can often be successfully implemented in
another country with some specific regional
adaptation.
International Marketing
> SPAR Nutrition
Today
Roman
Sebrle
SPAR´s commitment to the subject of
healthy nutrition is an example
simultaneously of leadership in a selected
field and implementation across national
borders. An increasing number of people
are beginning to concern themselves with
their nutrition. SPAR is the first food retail
chain to take up the pertinent topic and
involve itself thoroughly with the trend.
New, healthy products are being developed
and customers informed extensively.
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