PDF ansehen… (6,5 MB) - Charlotte

The typical Ehinger-Schwarz characteristics encompass
the highest excellence in jewelry making, a clean elegance
and the groundbreaking creation of CHARLOTTE.
They are firmly established in the precept of Haute
Joaillerie. What new vision will you infuse to enrich this
success story?
As you know, the company was up to now managed by a man,
my father and through my presence more femininity is flowing
into the designs. For all the clarity and precision a feminine
touch will now enrich the designs. The idea to this new direction
was a long time coming, I have opened a new door, which
reveals a hint of extravagance, sensuality and the feminine
longing for jewelry.
Caroline Schwarz does not accept cliches. She is unpretentious,
completely natural, marvelously direct and since February
2013, the successor of her father Wolf-Peter Schwarz.
What inspires the young designer and what new ideas she will
infuse into the family business, she reveals here.
Caroline, you are at the top of one of the most important
German jewelry company since February 2013. Do you think
it was well over due for you to take full responsibility and
ownership - or do you feel only now up to the challenge?
Umm! (She laughs). Of course, I had great respect for this task.
It is not just exciting to lead a five generation family business
but rather it is a job with a tremendous amount of responsibility.
I believe that things happen in life at exactly the right time. This
transition presented itself at a time in which I feel the necessary
amount of maturity and humility.
Your family handed down the traditions and principles of
impeccable workmanship from generation to generation.
How do you feel personally about jewelry?
I love jewelry! Even as a young girl, I was completely fascinated
by the sparkling gems and pearls in the studio. It is a great
fortune as a child to have been born into a world of dreams
and beauty. However you learn very quickly that there is a lot
of effort and hard work behind it. I also believe that jewelry
does not only beautify, but it also empowers you. Maybe I ‚m a
little superstitious. For example, when I lose a ring, I realize that
much more is missing than the golden ribbon around my finger,
I feel the loss of energy.
You are a trained actress and love to represent. May we
assume that you are your best muse?
It would be wrong not to use my love for the stage. And yes, I
use it gladly. It‘s always wonderful when friends or even strangers
admire my jewelry creations and ask me to reserve it for
them. But please, a clear no, I ‚m not my best muse. Definitely
not! These are much more likely all the fantastic women that I
encounter daily. Women who have empowered themselves and
have overcome many obstacles and learned to enjoy all the
different facets of their lives. Charlotte Rampling, I believe, is
such a woman.
Your safest strategy?
Consciousness! You could also say: BE aware. For the company,
this means: The transfer of knowledge from employee to
employee, from my assistant to me, from me to each sales
person. This is the only way we can continue the consistent
high level of quality. The design language of Ehinger-Schwarz
is now spoken in many countries worldwide. It is global and is
totally unique. This balancing act can only be mastered if you
are aware of all the steps.
How do you manage to balance work and private life?
(She laughs). What a question - not at all! And women who have
mastered this task facinate me!
Do you have a recurring source of inspiration in your life?
Yes, they are remembrances and pictures from my childhood.
Scents, memories, feelings.
As a little girl I was completely fascinated by the sensuous
grandeur of my mother and my grandmother. I get a lot of
inspiration from this treasure chest. I am also obsessed by a
beautiful game: Getting lost in foreign cities! Venice offers quite
an experience to venture behind facades that you would have
never discovered otherwise. But first and foremost I am inspired
by other people. How do they dress? How do they move? What
is their story? The whole life, the whole world is a work of art
and is full of inspiration. Is that not fascinating?
Nein, ich bin nicht meine beste Muse. Um Gottes
Willen! Das sind viel eher all die phantastischen
Frauen, die mir täglich begegnen. Frauen, die sich
befreit haben und sich mit all ihren Facetten durch
ihr Leben bewegen, nicht stehenbleiben und trotz
mancher Grenzerfahrung auf dem Boden bleiben.
Charlotte Rampling ist, glaube ich, eine solche
Frau.
Ihre sicherste Strategie?
Bewußtsein! Man könnte auch sagen: bewußt
SEIN. Für das Unternehmen bedeutet das: Der
Wissenstransfer von Mitarbeiter zu Mitarbeiter, von
meiner Assistentin zu mir, von mir zu jeder einzelnen
Verkäuferin funktioniert. Nur so können wir
das hohe qualitative Level konsequent fortführen.
Die Formensprache von Ehinger-Schwarz wird inzwischen
in vielen Ländern weltweit gesprochen.
Sie ist global und dabei vollkommen einzigartig.
Diesen Spagat können Sie nur meistern, wenn sie
sich über sämtliche Schritte bewusst sind.
Wie gelingt es Ihnen, Beruf und Privatleben
auszubalancieren?
(Sie lacht). Was für eine Frage - gar nicht! Und
Frauen, die das komplett beherrschen, begeistern
mich!
Gibt es in Ihrem Leben eine immer wieder
kehrende Inspirationsquelle?
Ja, das sind Sequenzen und Bilder aus meiner
Kindheit. Düfte, Stimmungen, Atmosphären. Als
kleines Mädchen war ich vollkommen fasziniert
von der sinnlichen Grandezza meiner Mutter und
meiner Großmutter. Aus dieser Schatzkiste hole ich
ganz viel Inspiration. Außerdem bin ich geradezu
besessen von einem herrlichen Spiel: Das Verirren
in fremden Städten! Venedig eignet sich ganz
hervorragend dafür, einen Blick hinter Fassaden zu
wagen, die man sonst nie entdeckt hätte. Aber in
erster Linie inspirieren mich andere Menschen.
Was ziehen sie an? Wie bewegen sie sich? Was
ist ihre Story? Das ganze Leben, die ganze Welt ist
ein Kunstwerk und steckt voller Inspiration. Ist das
nicht schön?
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