Ausgabe 04/13 - Wirtschaftsjournal.de

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Fachkräfte Guinness: an Irish Original An experience about one of the most famous beer brands in the world – Guinness It all started in 1759 with a man named Arthur Guinness leasing a brewery called St. James' Gate Brewery and signing a 9,000 year contract for beer brewing. In1769 a few barrels made their way to England and were able to begin a wave of export that would last for over many years. Arthur Guinness died in 1803 so his son took over the business with another business partner named Gossett. In the 1830s Guinness was the most famous beer in Ireland. The brewery kept on growing and in 1886 it was the largest brewery in the world. In 1974 they made the last barrel in St. James' Gate but moved back there in 1997. The brewery is still one of the most advanced in the world and the labels now state 'brewed in Dublin'. Today the Guinness Brewery is the third biggest brewery in Dublin. Their biggest foreign brewery is in Nigeria. Guinness produces about 3 million beer bottles per day and you can buy the beer in over 100 different countries. The visitor center of the factory was built in 1902 and finished in 1904. It is a steel construction and in the middle there is the world's largest beer glass. But it is not for drinking, you can walk into it and look up to the top. It is big enough to fill it with more than 8 million liters of Guinness. In the building there is also a big waterfall, 15 foot high hops plants and copper casks. The building has six floors and a basement. On the top floor the visitors can find a place for drinking and enjoying the best beer of the world and to see the magnificent panoramic view: The Gravity Bar. A purchased ticket includes a free Guinness or a non alcoholic drink. And you stand at the highest point in Dublin. On our tour through the factory we first walked through the exhibition, where we got information on production, the ingredients and the transport of Guinness. After that, we learned some interesting facts about their advertising, for example that the company opened a zoo where the visitors can see exotic animals and can also buy Guinness. On the third floor we could test our knowledge about responsible drinking. The following floor was the most interesting one. There was a big social media wall where we could write some impressions on computers about Guinness and then we could see them on the wall. "Before I came to Ireland I didn't think about what it would be like, I wanted to be surprised. And it really surprised me that Dublin looks like a little city because there are very small houses and no skyscrapers. After school we had some free time in Dublin and it was great. The city centre is fantastic and the architecture is very impressive especially Trinity College. We also visited interesting companies like Butlers Chocolate and Guinness. Sometimes the English was hard to understand but we made it. I really like the idea of going back to Ireland when I'm older." Nadine from SC Thum English on the Emerald Isle How an Italian spreads the English language to thousands of people from all over the world In a globalized world it is very essential to communicate effectively in English. Ireland is a great place for international education. Emerald Cultural Institute is an English language school providing programs for international students and professionals from more than 50 countries world-wide. They study English in all different aspects and make intercultural experiences. The headquarters of that institute are located in an old mansion in Milltown, a suburb of Dublin. The well-equipped facilities include classrooms, a language laboratory, a canteen and private gardens. Most students come from East Asia, South America and the south of Europe. Dublin is an excellent place to learn English, because you are in an English-speaking environment, the best prerequisite for learning and experiencing the foreign language. ECI was established by Mauro Biondi in 1986. He first started renting school facilities during summer breaks and employed people for teaching. He emphasizes on the human factor in business. Behind a business there is a person. A lot of ECI employees have worked for the company for a long time. At peak times in summer they have about 300 people working for the institute. There are offices in New York, USA and Taipei, Taiwan. The Italian-born director of ECI came to Ireland in the 1980's to write his thesis on the Ireland conflict. At that time Ireland was still a very poor country, so people were immigrating to other countries. A lot has changed since that time. International companies set up shops in Ireland and attracted employees from all around the world. ECI has used that need for international education and teaches English to a broad target group - from school kids to business people. Whoever wants to learn English in Ireland is welcome and well-educated at ECI Dublin. Its worldwide reputation can only confirm that! 42 Wirtschaftsjournal | April 2013
Fachkräfte Next stop – Rainbow Croke Park – A place where emotions unite the nation: a touch of Irish culture Sprachcampus on Tour Firmenbesuche in Irland "This trip to Ireland was very exciting! We learnt a lot about the language, the country and the people there. We visited some interesting companies like Butlers Chocolate, Croke Park or the Bewleys Hotel. All the guided tours were in English and at the end of the week we didn't realize that we were listening to another language. Now we can speak much better, too. Altogether we loved this trip and if we could, we would do it again!" Sarah, Jasmin, Paula and Sophie from SC Chemnitz Give respect and get respect-that s the motto of the players in Croke Park stadium. They play against each other, shoulder to shoulder, for 70 minutes. The Irish love sports and that is why Croke Park stadium is so important for Ireland. It is the largest stadium of the Gaelic Athletic Association and the fourth largest stadium in Europe. GAA is the largest amateur sports organization in the world. The stadium opened in 1913 and so this year they are going to celebrate their 100th birthday. All matches of the Gaelic sports (Hurling, Handball, Gaelic Football and Rounders) take place at Croke Park's big pitch. Gaelic football and Hurling (a game with a Hurl and a Sliotar) are, besides rugby, the most popular kinds of sport in Ireland. The history of them is shown in the GAA museum which is an important part of the "Crooker", where you can see the development of the Gaelic sports in Ireland. On a match day, 82,300 people can enjoy the most important sport events in Ireland. Furthermore concerts and weddings take place at the pitch. Sport is an important part of Irish culture and there are many jobs created because of the stadium e.g. event managers, security officers, tour guides and shop assistants. Ireland also earns a lot of money with it and many companies use it for their advertisement. Most tourists are spectators and watch the games, but there are also tours through the stadium like ours: We experienced Croke Park on a cloudy and rainy day. Our guide – the enthusiastic JJ – first brought us to a conference room and showed us an impressive film about GAA and its history. Then we went to the players' lounge, where no press is allowed. After that we came into the changing room and the warm up room. From there we went to the pitch where we got an amazing electronic applause. Our next stop was the stand including a great view. Lucky as we were a double-rainbow appeared in the sky. The ending of the tour was a sports room where we could try out some Gaelic sports. Unfortunately time was too short to try everything, but it was great fun. Grand for Business Travelers Bewley's Hotels is a chain of three and four star hotels in Ireland and the UK that is ideal for business clients They describe their hotels as being "contemporary, relaxed and informal." After staying at their Leopardstown location, I would agree with them. Four of their hotels are in Dublin, and the other two are in the UK. The founder is Bert Allen and the current owner is Tom Moran, who acquired the chain in 2008. Their head office is in Dublin. The hotel where we stayed is located in Leopardstown and has three stars. It has applied for four star ranking and expects to receive it in several months. It is mainly for business travelers, but of course leisure tourists can stay there also. It is in one of Dublin's commercial districts and has easy access to the city center, giving you flexibility and independence. The hotel has 14 meeting rooms, a fitness center, a library and 345 sound proof bedrooms. It is affordable, with one night costing between 69 and 399 Euro. An international staff of 124 employees works at the hotel. Complimentary high-speed Internet is provided and free Wi-Fi is available in all public areas in the hotel. The kitchen serves traditional Irish food along with gourmet items. For example, the typical Irish breakfast is served daily. It includes scrambled eggs or eggs fried sunny side up, sausages, rashers of bacon, baked beans, cooked tomato halves, black and white pudding, and mushrooms. Needless to say, we ate very well on our trip. Wirtschaftsjournal | April 2013 43
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