Ausgabe 04/13 - Wirtschaftsjournal.de

Fachkräfte
Guinness: an Irish Original
An experience about one of the most famous beer brands in the world – Guinness
It all started in 1759 with a man named Arthur Guinness
leasing a brewery called St. James' Gate Brewery and signing
a 9,000 year contract for beer brewing.
In1769 a few barrels made their way to England and
were able to begin a wave of export that would last for
over many years. Arthur Guinness died in 1803 so his son
took over the business with another business partner named
Gossett. In the 1830s Guinness was the most famous beer
in Ireland. The brewery kept on growing and in 1886 it was
the largest brewery in the world. In 1974 they made the
last barrel in St. James' Gate but moved back there in 1997.
The brewery is still one of the most advanced in the world
and the labels now state 'brewed in Dublin'.
Today the Guinness Brewery is the third biggest brewery
in Dublin. Their biggest foreign brewery is in Nigeria.
Guinness produces about 3 million beer bottles per day and
you can buy the beer in over 100 different countries.
The visitor center of the factory was built in 1902 and finished
in 1904. It is a steel construction and in the middle
there is the world's largest beer glass. But it is not for drinking,
you can walk into it and look up to the top. It is big
enough to fill it with more than 8 million liters of Guinness.
In the building there is also a big waterfall, 15 foot high
hops plants and copper casks. The building has six floors
and a basement.
On the top floor the visitors can find a place for drinking
and enjoying the best beer of the world and to see the
magnificent panoramic view: The Gravity Bar. A purchased
ticket includes a free Guinness or a non alcoholic drink. And
you stand at the highest point in Dublin.
On our tour through the factory we first walked through
the exhibition, where we got information on production,
the ingredients and the transport of Guinness. After that,
we learned some interesting facts about their advertising,
for example that the company opened a zoo where the visitors
can see exotic animals and can also buy Guinness. On
the third floor we could test our knowledge about responsible
drinking. The following floor was the most interesting
one. There was a big social media wall where we could write
some impressions on computers about Guinness and then
we could see them on the wall.
"Before I came to Ireland I didn't
think about what it would be like, I
wanted to be surprised. And it really
surprised me that Dublin looks
like a little city because there are
very small houses and no skyscrapers.
After school we had some
free time in Dublin and it was
great. The city centre is fantastic
and the architecture is very impressive
especially Trinity College. We
also visited interesting companies
like Butlers Chocolate and Guinness.
Sometimes the English was
hard to understand but we made
it. I really like the idea of going
back to Ireland when I'm older."
Nadine from SC Thum
English on the Emerald Isle
How an Italian spreads the English language to thousands of people from all over
the world
In a globalized world it is very essential to communicate
effectively in English.
Ireland is a great place for international education. Emerald
Cultural Institute is an English language school providing
programs for international students and professionals
from more than 50 countries world-wide. They study English
in all different aspects and make intercultural experiences.
The headquarters of that institute are located in an old mansion
in Milltown, a suburb of Dublin. The well-equipped
facilities include classrooms, a language laboratory, a canteen
and private gardens. Most students come from East
Asia, South America and the south of Europe. Dublin is an
excellent place to learn English, because you are in an
English-speaking environment, the best prerequisite for
learning and experiencing the foreign language.
ECI was established by Mauro Biondi in 1986. He first
started renting school facilities during summer breaks and
employed people for teaching. He emphasizes on the human
factor in business. Behind a business there is a person. A
lot of ECI employees have worked for the company for a
long time. At peak times in summer they have about 300
people working for the institute. There are offices in New
York, USA and Taipei, Taiwan. The Italian-born director of
ECI came to Ireland in the 1980's to write his thesis on the
Ireland conflict. At that time Ireland was still a very poor
country, so people were immigrating to other countries. A
lot has changed since that time. International companies
set up shops in Ireland and attracted employees from all
around the world. ECI has used that need for international
education and teaches English to a broad target group -
from school kids to business people. Whoever wants to learn
English in Ireland is welcome and well-educated at ECI
Dublin. Its worldwide reputation can only confirm that!
42 Wirtschaftsjournal | April 2013