Download - Katalog E
Download - Katalog E
Download - Katalog E
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12<br />
Deckungsbeitrag ...............................................................................110<br />
E-Mail-Marketing ...............................................................................112<br />
Event-Marketing ................................................................................112<br />
Garantie.............................................................................................113<br />
Handelsmarketing .............................................................................114<br />
Handlungskosten ..............................................................................115<br />
Image ................................................................................................115<br />
Key-Account-Management [KAM].....................................................115<br />
Kundenbeziehungsmanagement (Customer Relationship<br />
Management [CRM]).........................................................................116<br />
Kundenbindung .................................................................................117<br />
Kundenkarte......................................................................................118<br />
Kundenmanagement.........................................................................119<br />
Kundenorientierung...........................................................................119<br />
Lagerumschlag – Lagerdauer ...........................................................120<br />
Life-Style-Konzept.............................................................................120<br />
Marketing...........................................................................................121<br />
Marketingkosten................................................................................122<br />
Marketing-Mix....................................................................................122<br />
Multinationales Marketing .................................................................122<br />
One-to-One-Marketing ......................................................................123<br />
Online-Marketing...............................................................................123<br />
Permission-Marketing .......................................................................124<br />
POS-Marketing..................................................................................124<br />
Produktivität im Handel .....................................................................125<br />
Retail Branding..................................................................................125<br />
Trittbrettfahrerverhalten (Free Riding) ..............................................126