Marken- und Produktpositionierung - TU Berlin

4. Literaturverzeichnis
ALBERS, S. (1989): Gewinnorientierte Neuproduktpositionierung in einem
Eigenschaftsraum, in: zfbf, 41. Jg., S. 186-209.
BACKHAUS, K./ERICHSON, B./PLINKE, W./WEIBER, R. (2000): Multivariate
Analysemethoden, Heidelberg.
BAUER, H.H. (1989): Marktabgrenzung, Berlin.
CARPENTER, G.S. (1989): Perceptual Positioning and Competitive Strategy in a Two-
Dimensional, Two-Brand Market, in: Management Science, Vol. 35, No. 9, S. 120-143.
CARPENTER, G.S./NAKAMOTO, K. (1989): Consumer Preference Formation and
Pioneering Advantage, in: Journal of Marketing Research, S. 285-298.
CARPENTER, G.S./NAKAMOTO, K. (1994): Reflections on Consumer Preference
Formation and Pioneering Advantage, in: Journal of Marketing, S. 570-573.
DESARBO, W./RAO, V.R. (1986): A Constrained Unfolding Methodology for Product
Positioning, in: Marketing Science, Vol. 5, No. 1, S. 1-19.
GREEN, P.E./CARROLL, J.D./GOLDBERG, S.M. (1981): A General Approach to
Product Design Optimization Via Conjoint Analysis, in: Journal of Marketing, Vol. 6,
S. 17-37.
GREEN, P.E./KRIEGER, A.M. (1989): Recent contributions to optimal product
positioning and buyer segmentation, in: Journal of Operational Research, Vol. 41, S.
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HAUSER, J.R./SHUGAN, S.M. (1983): Defensive Marketing Strategies, in: Marketing
Science, Vol. 2, No. 4, S. 319-360.
HERRMANN, A./HOMBURG, C. (2000): Marktforschung, Wiesbaden.
HERRMANN, A. (1992): Produktwahlverhalten, Stuttgart.
HORSKY, D./NELSON, P. (1992): New Brand Positioning and Pricing in an
Oligopolistic Market, in: Marketing Science, Vol. 11, No. 2, S. 133-153.
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