Strategischer Wandel als identitätsbildender Prozess - Universität St ...

Die Forschungspartner, ihr Umfeld, ihre Projekte
Das Ziel der nachfolgenden Darstellungen der Initiativen ist es, den Leser mit den
Inhalten der Projekte vertraut zu machen und die Bezüge zu den treibenden Faktoren
des externen Kontextes darzustellen.
6.4.1 Balanced Scorecard (BSC)
“In our mission statement, we have defined the businesses we want to be in and we have also
defined our vision in terms of an objective to attain a leading position in each of our
businesses, everywhere. By ‘leading position’ we mean being better than the competition both
from the perspective of our customers and with respect to overall profitability. We have
defined strategies, organizational structures, business processes, cooperation mechanisms
and cultural guidelines to enable us to achieve these objectives.
Partnerorganisationen
SBT
Migros
Aare
Externer Kontext
Externer
Kontext SBT
Externer Kontext
Kontext
Externer Kontext
Kontext
Migros Migros Aare
Aare
Wandelinhalte
Wandelinhalte
(Projekte)
(Projekte)
BSC
ERP
PFC
Postmerger- PMI- -
projekte
projekte
Abbildung 59: Gedankenfluss Empirie
Interner
Kontext
Analyse der
Internen
Kontexte
Wandelprozesse
Analyse der
Wandel- -
prozesse
But we will not succeed unless all our employees continually behave in a way that is
consistent with our vision of achieving the leading position. The BSC is an excellent
management tool that supports us in the implementation of this process. It also forces to
check our strategy for consistency and provides the framework for our action plans to achieve
the objectives.” Oskar Ronner, CEO SBT 515
515 Vgl. Dokument D04.
215