28.02.2013 Aufrufe

Sharing Knowledge: Scientific Communication - SSOAR

Sharing Knowledge: Scientific Communication - SSOAR

Sharing Knowledge: Scientific Communication - SSOAR

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Reflections on the Value Chain of <strong>Scientific</strong> Information 187<br />

author > univ > publisher > reviewer > publisher > univ ><br />

Figure 3: emerging value chain<br />

The need for certification of research information requires a partner independent<br />

of the institutions. This is a role for a “sort of publisher”. This may lead to<br />

the following alternative value chain: both the academic institution and the publisher<br />

will have a symmetrical position with respect to the key actors in the<br />

chain, the author and the reader. The institution is in direct contact with the author<br />

and the reader and will take responsibility for the necessary disclosure of the<br />

information and the required technology. The publisher is responsible for the<br />

dissemination and branding and assists editorial boards in organising the certification<br />

process. See Figure 2.<br />

An important consideration is that the academic institution is in the position<br />

to take up this role, as ICT will allow the institution to create new options for distance<br />

learning and continuing professional education or even to innovate the<br />

education system at large. As we have seen that the value chain for educational<br />

information is very similar indeed, it will not be surprising that we can envisage<br />

similar changes in the value chain arising from the innovation of education triggered<br />

by the introduction of ICT in education. In order to be successful in this<br />

innovation process the institution will be required to create an ICT-supported<br />

publishing and archiving environment for the entire information process.<br />

A consequence of the above observations is that we cannot separate the developments<br />

in the value chain for the library, and their economic consequences,<br />

from the developments in the value chain for the parent institution or even the<br />

entire scientific information infrastructure.<br />

4 Strategic issues<br />

4.1 General considerations<br />

reader<br />

Widespread use of ICT allows academic institutions to change from supplypush<br />

to demand-pull education. This will open up these institutions for new cohorts<br />

of students, in particular virtual “Wanderstudenten”, leading to new opportunities<br />

for academic institutions.<br />

Developments in distance learning and continuing professional development<br />

lead to effectively expanding the time window that students will dwell at the academic<br />

institution by an estimated factor of two, i.e. from 5-7 years to something

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