28.02.2013 Aufrufe

Sharing Knowledge: Scientific Communication - SSOAR

Sharing Knowledge: Scientific Communication - SSOAR

Sharing Knowledge: Scientific Communication - SSOAR

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Reflections on the Value Chain of <strong>Scientific</strong> Information 185<br />

suffices to conclude that the use of the four functions provides a consistent analysis<br />

of formal and informal scientific communication.<br />

3 Value chain<br />

3.1 General remarks<br />

The value chain is defined as the chain of links of values added by each stakeholder<br />

in the entire process of scientific information. The value chain defines the<br />

mutual roles of these stakeholders and their responsibilities. The original idea of<br />

the value chain as presented by Porter is based on the process view of organisations,<br />

the idea of seeing a manufacturing or service organisation as a system<br />

made up of subsystems each with inputs, transformation processes and output.<br />

Inputs, transformation processes and outputs involve the acquisition and consumption<br />

of resources 10 .<br />

The links of added value in the value chain can always be mapped on the four<br />

main functions of scientific communication: the registration, awareness, certification<br />

and archive functions.<br />

The value chain then starts with the creation of the work by the author who in<br />

the traditional value chain (see figure 1) submits this work to a journal or other<br />

publication outlet at a publisher, for registration. If this is a “for profit” or “not<br />

for profit” publisher is irrelevant, it is the publishing function that is being addressed.<br />

The publisher sends the paper out for review, for certification. Possibly<br />

after some rounds of revisions, the publication is accepted for publication resulting<br />

in the registration of the work. The publication will then be distributed, often<br />

with the subscription agent as an intermediary between the publisher and the<br />

university. The publication then lands at the academic institution, in the<br />

institution’s library to be archived and finally on the desk of the reader who will<br />

become aware of the publication.<br />

The above value chain is the familiar traditional value chain for research information.<br />

However, looking at educational information we do see a very similar<br />

chain. Again, the information is being created by the author, be it the teacher<br />

or the student, and submitted for registration. The information is being certified,<br />

either by the teacher in case of student material, by a publisher in case of course<br />

material, or by an accreditation board in case of an entire course. The material<br />

will be distributed either internally within the institution, or it may be shared<br />

with other institutions, directly or indirectly via a publisher. In the end it will<br />

land with the reader, be this a teacher or student.<br />

10 Michael E. Porter, “Competitive Strategy”, The Free Press, New York, 1980.

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