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fifteen years now, and reports that its products are well known. The<br />
company is also well established all over Europe; the MAE range was<br />
initially distributed in Portugal, Spain, France, Germany and the UK,<br />
and today M.I.G. boasts wide coverage across the continent.<br />
Is there really a future for a family owned business in a global<br />
market? “I have to say of course! Our history taught us to react<br />
against the changes and challenges that come from old and new<br />
competitors by means of strong commitment in creativity, technology<br />
and innovation. Those are the elements that motivate us to continuously<br />
improve based on market trends, with an ultimate purpose of<br />
complete satisfaction of our customers,” says Alessandro Malatesta.<br />
“We have built up strong relationships with our distributors and<br />
we should mention that our success worldwide would perhaps not<br />
be so strong without the help of some long-term business partners,”<br />
adds Giampaolo Malatesta. “We work closely with our distributors to<br />
ensure we meet their own clients’ demands and react to market<br />
needs.”<br />
Das Unternehmen bietet der Runderneuerungsbranche bereits<br />
heute ein sehr breites Produktspektrum, aber man prüft dennoch immer<br />
wieder dessen Ausdehnung, zum Beispiel Envelopes für die großen<br />
OTR-Reifen herzustellen. Gianpaolo Malatesta: „Dieser Teil des<br />
Geschäftes könnte sehr wichtig werden, Kunden könnten uns auffordern,<br />
in dieses Segment einzusteigen. Und das wäre doch wieder eine<br />
neue und attraktive Herausforderung fürs Unternehmen.“<br />
stephen.goodchild@tyrepress.com/dv<br />
More than 90 per cent of MAE production is now exported to global<br />
markets. Global sales have insulated the company from the ravages<br />
of the recession very effectively. While European sales have decreased<br />
in this last year due to the general reduction of transportation,<br />
increases in other markets have compensated for this loss.<br />
“Volume has not greatly changed during the crisis,” reports Giampaolo<br />
Malatesta. Future sales will be supported by a number of innovations<br />
that are in various stages of development. Although Alessandro<br />
Malatesta wants to keep details confidential for the moment, these<br />
will involve curing tubes and outer envelopes.<br />
Mr. Malatesta adds that while MAE already offers retreaders a<br />
very comprehensive product range, company management is considering<br />
the possibility of manufacturing OTR envelopes: “This part of<br />
the business could be very important,” says Giampaolo, “customers<br />
would like us to produce such an item, and it would be a new, attractive<br />
challenge for the company.”<br />
stephen.goodchild@tyrepress.com<br />
The M.I.G. administrative team plays a major role in the company’s success. From l to r: Alessandro Malatesta, Giampaolo Malatesta, Mara Mercatini (accounting dept),<br />
Fabio Scioni (purchase and production program), Maurizio Bellini (logistics and customer service)<br />
Das Team spielt eine große Rolle beim Unternehmenserfolg (v.l.n.r.): Alessandro Malatesta, Giampaolo Malatesta, Mara Mercatini (Buchhaltung),<br />
Fabio Scioni (Beschaffung und Produktion), Maurizio Bellini (Logistik und Kundenservice)<br />
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