Spe cia l - Pneusnews

fifteen years now, and reports that its products are well known. The
company is also well established all over Europe; the MAE range was
initially distributed in Portugal, Spain, France, Germany and the UK,
and today M.I.G. boasts wide coverage across the continent.
Is there really a future for a family owned business in a global
market? “I have to say of course! Our history taught us to react
against the changes and challenges that come from old and new
competitors by means of strong commitment in creativity, technology
and innovation. Those are the elements that motivate us to continuously
improve based on market trends, with an ultimate purpose of
complete satisfaction of our customers,” says Alessandro Malatesta.
“We have built up strong relationships with our distributors and
we should mention that our success worldwide would perhaps not
be so strong without the help of some long-term business partners,”
adds Giampaolo Malatesta. “We work closely with our distributors to
ensure we meet their own clients’ demands and react to market
needs.”
Das Unternehmen bietet der Runderneuerungsbranche bereits
heute ein sehr breites Produktspektrum, aber man prüft dennoch immer
wieder dessen Ausdehnung, zum Beispiel Envelopes für die großen
OTR-Reifen herzustellen. Gianpaolo Malatesta: „Dieser Teil des
Geschäftes könnte sehr wichtig werden, Kunden könnten uns auffordern,
in dieses Segment einzusteigen. Und das wäre doch wieder eine
neue und attraktive Herausforderung fürs Unternehmen.“
stephen.goodchild@tyrepress.com/dv
More than 90 per cent of MAE production is now exported to global
markets. Global sales have insulated the company from the ravages
of the recession very effectively. While European sales have decreased
in this last year due to the general reduction of transportation,
increases in other markets have compensated for this loss.
“Volume has not greatly changed during the crisis,” reports Giampaolo
Malatesta. Future sales will be supported by a number of innovations
that are in various stages of development. Although Alessandro
Malatesta wants to keep details confidential for the moment, these
will involve curing tubes and outer envelopes.
Mr. Malatesta adds that while MAE already offers retreaders a
very comprehensive product range, company management is considering
the possibility of manufacturing OTR envelopes: “This part of
the business could be very important,” says Giampaolo, “customers
would like us to produce such an item, and it would be a new, attractive
challenge for the company.”
stephen.goodchild@tyrepress.com
The M.I.G. administrative team plays a major role in the company’s success. From l to r: Alessandro Malatesta, Giampaolo Malatesta, Mara Mercatini (accounting dept),
Fabio Scioni (purchase and production program), Maurizio Bellini (logistics and customer service)
Das Team spielt eine große Rolle beim Unternehmenserfolg (v.l.n.r.): Alessandro Malatesta, Giampaolo Malatesta, Mara Mercatini (Buchhaltung),
Fabio Scioni (Beschaffung und Produktion), Maurizio Bellini (Logistik und Kundenservice)
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